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Senior Proposal Manager Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Summary

MARKETING & PROCUREMENT PROFESSIONAL


Brand Management/ Market Research/ Technical Writer and Editor/Proposal Management

Skilled marketing professional focused on exceeding revenue goals, and passionate about building productive relationships with clients, partners and team members. New customer acquisition expert who emphasizes a mix of online and offline marketing strategies. Versed in all aspects of marketing campaigns from concept development from execution to launch. Proven record of implementing comprehensive marketing strategies in support of business goals and objectives. More than 30 years of experience with public sector procurement process and 25 years of experience with RFPs. Expertise in branding and communications, technical writing, content marketing, partner programs, conferences, trade shows and corporate event planning and management. More than 10 years of experience in Information Technology procurement, terms and concepts. Develop content for business journals/web media to include editing and production of videos. Competitor research and profile development. Develop and execute internal and external communication. Adept at translating business requirements into procurement language. Collaborate and act as contact for corporative initiatives. Partner with project managers to deliver effective communication across all media.

Highlights
  • Brand development
  • Graphic design
  • Stakeholder relations
  • Multi-media marketing
  • Trade shows
  • Account management
  • Brand recognition optimization
  • Google analytics
  • Media relations
  • Special events planning
  • Media relations
  • Direct mail campaigns
  • Multi-media marketing
  • Stakeholder relations
  • MS Office
  • Adobe InDesign
  • Adobe Illustrator
  • SalesForce
  • CRM
  • New customer acquisition
  • Channel strategy
  • Research
  • Competitive analytics
  • Copyediting
  • Affiliate management
  • Strategic media placement
  • Knowledge of market trends
Accomplishments

Decreased overall email volume by 20% while increasing eCPM, engagement and deliver ability. Increased client's web traffic by 48% by improving and optimizing web content.Increased page views by 70% in just 10 months by initiating a partners web links program. Conceptualized and launched the ECM marketing campaign, which led to a 30% increase in sales. Grew a targeted newsletter subscriber list from 4500 to 23850 members in just 6 months.

Experience
Senior Proposal Manager, 09/2014 to 10/2015
Stv Group, IncorporatedLake Oswego, OR,
  • Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
  • Managed both inbound and outbound marketing campaigns
  • Blogs, conferences and events
  • Analyzed ratings and programming features of competitors
  • Developed onsite body content, meta descriptions and page titles in support of SEO strategies.
  • Implemented and evolved high-impact strategies to target new business opportunities and new markets.
  • Managed the in-house procurement program consisting of electronic and print collateral pieces.
  • Increased sales by organizing and hosting an Open House with associated marketing campaign.
Proposal Manager, 2014 to 10/2014
Snc LavalinNorman, OK,
  • Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
  • Designed and created marketing collateral for sales meetings, trade shows and company executives.
  • Coordinated monthly and quarterly marketing and community events
  • Conceptualized and wrote project briefs to jump start the work of outside vendors and internal stakeholders.
  • Established production schedules and communicated project status to stakeholders.
  • Developed contingency plans and alternative solutions for all projects.
  • Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
Communications Manager, 02/2013 to 2014
Amazon.Com, Inc.West Hollywood, CA,
  • Coordinated monthly and quarterly marketing and community events
  • Conceptualized and wrote project briefs to jump start the work of outside vendors and internal stakeholders.
  • Established production schedules and communicated project status to stakeholders.
  • Developed contingency plans and alternative solutions for all projects.
  • Coordinated pre-show and post-show activities at trade shows.
  • Directed a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
  • Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
  • Managed the complete redesign and launch of the company’s website in 7 months.
  • Developed processes and procedures.
  • Part of a BD team whose efforts during a six-month period resulted in the award of contracts worth more than $100 million.
Marketing Manager, 2007 to 03/2013
Armada Hoffler Properties, IncVirginia Beach, VA,
  • Increased sales through marketing, proposals, promotional events, and branding for nuclear and fossil power maintenance construction business sector of a $2 billion corporation.
  • Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
  • Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
  • Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags.
  • Developed onsite body content, meta descriptions and page titles in support of SEO strategies.Designed and created marketing collateral for sales meetings, trade shows and company executives.
  • Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.
  • Coordinated pre-show and post-show activities at trade shows.
  • Presented on current promotions to the public at events and tradeshows.
  • Directed a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.
  • Planned and negotiated media buys, including print and digital.
  • Planned and managed trade shows and conventions to include annual corporate events.
  • Wrote content, managed projects and developed communication materials to include video communications, advertising, social media blogs, and human relations collateral.
  • Planned and managed 62 corporate trade shows and client dinners/events per year.
  • Industrial relations with customers at Duke Energy, Dominion, Entergy, TVA, First Energy, STARS, AEP, DTE, Constellation, EDF, APS, Ameren, NextEra, OPPD, PPL, Xcel Energy and Pacific Gas and Electric, among others.
Proposal Manager, 2006 to 10/2007
Snc LavalinOld, TX,
  • Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
  • Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
  • Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags.
  • Developed onsite body content, meta descriptions and page titles in support of SEO strategies.
  • Coordinated pre-show and post-show activities at trade shows.
  • Developed contingency plans and alternative solutions for all projects.
  • Established production schedules and communicated project status to stakeholders.
  • Developed programs to develop the bid/proposal, budget and resource requirements, and managed analysis of the RFP including schedules, outlines and cross-reference matrix.
  • Prepositioning strategies
  • Managed RFP analysis and writing assignments
  • Led discriminators and theme development
  • Directed writing efforts Led Shipley team proposal reviews.
Senior Marketing Coordinator/Proposal Copywriter, 2003 to 2005
EcmcBuffalo, NY,
  • Managed resources effectively, set goals and objectives for proposal team.
  • Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
  • Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
  • Contacted potential clients and promoted the company and its services.
  • Emphasized the company's industry differentiators and developed proposal win strategies that demonstrated the company as the best choice.
  • Planned and negotiated media buys, including TV, radio, print and digital.
  • Designed and created marketing collateral for sales meetings, trade shows and company executives.
  • Developed onsite body content, meta descriptions and page titles in support of SEO strategies.
  • Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags.
  • Directed proposal staff during proposal planning and production.
  • Wrote and developed off-the-shelf SOQs, developed corporate style guide, new project descriptions and boilerplate materials.
Nursing, 2001 to 2003
Banner Health, Mesa Arizona Baywood HospitalCity, STATE,
  • Provided behavioral/emotional support and supervision for those with dementia and Alzheimer's.
  • Evaluated patient care needs, prioritized treatment and maintained patient flow.
  • Accurately documented all elements of nursing assessment, treatments, medications, discharge instructions and follow-up care.
  • Took and recorded patients' temperature, pulse and blood pressure.
  • Utilized strong assessment skills to determine necessary patient care.
  • Provided quality nursing care in accordance with resident care policies and procedures.
  • Worked as part of team to ensure proper care of body mechanics and safety of patient.
  • Partnered with team of Registered Nurses to ensure over all well-being of all patients.
Director of Marketing/Corporate Communications and Air Force Program Manager, 1995 to 2001
Gutierrez-Palmenberg Engineering IncCity, STATE,
  • Established and maintained federal marketing materials including 254, 255, SOQs, RFQs, development of proposals and preparation of presentations to clients and industry groups.
  • Orchestrated and wrote multi-volume proposals that won bids for federal contracts valued from $4 million to $30 million.
  • Represented the firm at select industry-related events, community and charity functions.
  • Managed GPI's federal communications, including multi-million-dollar Department of Defense public relations contracts.
  • Directed and managed the development and production of brochures, flyers, and direct mail materials for corporate headquarters and branch offices across the nation.
  • Conducted in-depth interviews of clients to create promotional materials.
  • Wrote and edited media copy including print advertising, feature newspaper stories and broadcasting scripts.
  • Managed Air Force Community Relations contract and California office and staff including budget.
  • Coordinated with corporate accounting office for accounts receivable and payable.
  • Conducted interviews of potential employees and was responsible for hiring decisions.
  • Managed corporate marketing/proposal staff.
Federal Marketing Coordinator, 1994 to 1995
Logan Simpson Design IncCity, STATE,
  • As federal marketing coordinator, I developed SOQs, company pre-bid presentations, and responded to RFPs and RFQs for federal and state contracts.
  • I provided marketing support in the area of presentation materials, collateral material and trade show materials.
  • Additionally, I designed and executed winning award submittals to annual award competitions such as ASLA, APA, Valley Forward and others.
  • Marketing responsibilities included developing, coordinating, and creating content for multiple, time sensitive direct mail programs, newsletters, advertisements, flyers, brochures, faxes, press releases and e-mail marketing campaigns.
Assistant Features Editor/Features Writer, 1990 to 1993
Savannah Morning News And News PressCity, STATE,
  • Edited and designed features sections for six morning and evening print and electronic editions of daily newspaper.
  • Presented local news and feature reports in the public radio style on both local and national news programs.
  • Wrote columns and on-deadline war stories during Gulf War for AP wire service.
  • Wrote factually correct, concise and engaging news stories within tight deadlines and wrote compelling feature stories that touched the hearts and minds of the community.
  • Gathered and verified factual information regarding stories through interviews, observation and research.
  • Introduced fresh and new angles on previously-reported material to update and inform readers.
  • Captured visual content and edited general assignment stories for multiple platforms.
  • Traveled to location to write reviews from firsthand experience.
  • Simplified topics such as healthcare, energy, government and technology through clear, concise and compelling writing.
  • Published news, previews, reviews and videos across a wide-variety of topics on the newspaper website.
Lifestyles Editor/Manager, 1985 to 1990
Hood County PublishingCity, STATE,
  • Editor and designer of lifestyle sections of newspaper.
  • Managed features staff and department budget.
  • Planned and assigned content for feature sections of newspaper.
  • Wrote factually correct, concise and engaging news stories within tight deadlines.
  • Gathered and verified factual information regarding stories through interviews, observation and research.
  • Networked with various industry leaders and experts to gather multiple perspectives on issues.
  • Received Texas Press Association award for feature writing.
Public Relations Director/Communications Manager, 01/1980 to 01/1985
Jerry Savelle MinistriesCity, STATE,
  • Edited and designed Adventures in Faith, a monthly magazine.
  • Designed and maintained weekly newsletter.
  • Producer of Adventures in Faith television series.
  • Prepared and reviewed scripts, artwork, monitor materials and wardrobe.
  • Wrote and edited books for publication.
  • Managed media, public relations and marketing campaigns for this non-profit organization.
  • Media relations and training.
  • Assisted with educational materials for school in Africa.
Education
MS: Psychology, Expected in
- ,
GPA:
BS: Psychology, Expected in
- ,
GPA:
BA: Marketing/Mass Communications, Expected in
- ,
GPA:
Keywords

advertising, Air Force, AP, APS, branding, broadcasting, brochures, budget, business development, community relations, competitive analysis, concept, content, contracts, corporate accounting, communications, CRM, client, database, delivery, direct mail, edit, editor, educational materials, email, engineering design, fashion, faxes, feature writing, features, forms, hiring, human relations, information technology, layout, team leader, local government, managing, market research, marketing research, materials, media relations, public, psychology, behavior, health, mental health, nurse, hospital, medical, state, federal, messaging, office, win, Navy, news releases, newsletter, newspaper, positioning, presentations, press, print, processes, procurement, producer, profit, promotional materials, proposal, publication, RFP, scheduling, scripts, stories, strategy development, technical writing, television, trade shows, transportation, video

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Resume Overview

School Attended
Job Titles Held:
  • Senior Proposal Manager
  • Proposal Manager
  • Communications Manager
  • Marketing Manager
  • Proposal Manager
  • Senior Marketing Coordinator/Proposal Copywriter
  • Nursing
  • Director of Marketing/Corporate Communications and Air Force Program Manager
  • Federal Marketing Coordinator
  • Assistant Features Editor/Features Writer
  • Lifestyles Editor/Manager
  • Public Relations Director/Communications Manager
Degrees
  • MS
  • BS
  • BA

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