MARKETING & PROCUREMENT PROFESSIONAL
Brand Management/ Market Research/ Technical Writer and Editor/Proposal Management
Skilled marketing professional focused on exceeding revenue goals, and passionate about building productive relationships with clients, partners and team members. New customer acquisition expert who emphasizes a mix of online and offline marketing strategies. Versed in all aspects of marketing campaigns from concept development from execution to launch. Proven record of implementing comprehensive marketing strategies in support of business goals and objectives. More than 30 years of experience with public sector procurement process and 25 years of experience with RFPs. Expertise in branding and communications, technical writing, content marketing, partner programs, conferences, trade shows and corporate event planning and management. More than 10 years of experience in Information Technology procurement, terms and concepts. Develop content for business journals/web media to include editing and production of videos. Competitor research and profile development. Develop and execute internal and external communication. Adept at translating business requirements into procurement language. Collaborate and act as contact for corporative initiatives. Partner with project managers to deliver effective communication across all media.
Decreased overall email volume by 20% while increasing eCPM, engagement and deliver ability. Increased client's web traffic by 48% by improving and optimizing web content.Increased page views by 70% in just 10 months by initiating a partners web links program. Conceptualized and launched the ECM marketing campaign, which led to a 30% increase in sales. Grew a targeted newsletter subscriber list from 4500 to 23850 members in just 6 months.
advertising, Air Force, AP, APS, branding, broadcasting, brochures, budget, business development, community relations, competitive analysis, concept, content, contracts, corporate accounting, communications, CRM, client, database, delivery, direct mail, edit, editor, educational materials, email, engineering design, fashion, faxes, feature writing, features, forms, hiring, human relations, information technology, layout, team leader, local government, managing, market research, marketing research, materials, media relations, public, psychology, behavior, health, mental health, nurse, hospital, medical, state, federal, messaging, office, win, Navy, news releases, newsletter, newspaper, positioning, presentations, press, print, processes, procurement, producer, profit, promotional materials, proposal, publication, RFP, scheduling, scripts, stories, strategy development, technical writing, television, trade shows, transportation, video
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