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Senior Product Marketing Manager, Measurement Resume Example

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SENIOR PRODUCT MARKETING MANAGER, MEASUREMENT
Professional Summary

Experienced B2B product marketing manager with a strong HubSpot Intercom knowledge of leveraging marketing automation technology with customer and market research to drive measurable adoption and engagement strategies for software businesses.

Skills
  • Customer demographics
  • AdTech / MarTech marketing background
  • Market analysis
  • Pricing structures
  • Market Positioning
  • Technical writing
Work History
08/2018 to CurrentSenior Product Marketing Manager, MeasurementCompany Name | City, State
  • Increased AdRoll Advanced Attribution solution sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
  • Generated over $50,000 ARR in Advanced Tracking sales and distribution.
  • Led go-to-market strategy transitioning business pricing model from media spend to software as a service (SaaS) subscription pricing model.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Increased profit margins by 20% through maximizing new product introduction, Advanced Attribution.
07/2017 to 08/2018Product Marketing ManagerCompany Name | City, State
  • Drive all go-to-market strategy, including segment selection, customer needs analysis and buying triggers.
  • Create core messaging that resonates across key customer segments and adapts to the strengths of each marketing channel.
  • Work cross-functionally with product, account management, and support teams to align product positioning.
  • Map content and communication channels according to release size and impact to unify release process.
  • Lead efforts to validate future product and solution concepts through customer interviews, research, and customer analysis.
  • Collaborate with sales to create and prioritize effective sales tools (playbooks, cheatsheets, call scripts, presentations, competitive battle Go-To-Market Strategy cards) needed for success.
  • Analyze lead generation opportunities and produce marketing materials: data sheets, case studies, and white-papers.
  • Identify power customers and nurture those relationships to generate references, drive case studies, and develop champions.
  • Created first internal knowledge base for internal training.
  • All products including feature description, target segment, feature/benefits, Multi-Channel Marketing communication plan, and supporting resources .
  • Improved sales performance of key product lines by 15% through persona segmentation and sales training (internal demos, digital collateral, positioning documentation).
  • Led cross-functional go-to-market strategy for Creative Studio generating $5M in opportunity pipeline Competitive Analysis.
04/2016 to 07/2017Product Marketing ManagerCompany Name | City, State
  • Created in-depth competitor analysis, differentiators, positioning, buyer persona and solution messaging.
  • Developed field enablement materials including sales decks, case studies, and objection handling support
  • Led go-to-market strategy on all product released and developed repeatable launch process and quarterly launch calendar to support revenue objectives
  • Used Mixpanel to track, measure, and analyze product-line adoption and engagement
  • Work with external partners (LinkedIn, Slack, and Facebook) to identify revenue growth opportunities and develop co-marketing campaigns / partner enablement materials (case studies, buyer personas, product benefits)
  • Revamped all on-boarding communication across email and in-product messaging, resulting in a 60% increase in trial to paid customer conversions.
10/2014 to 04/2016Content Marketing ManagerCompany Name | City, State
  • Managed team of 2 content writers to create high-impact "cornerstone" content (infographics and ebooks)
  • Executed publication and distribution of mobile development / customer service best practices via blog posts, email campaigns, social media, and co-marketing campaigns
  • Partnered with account managers to develop monthly "Support Superstars" meet-up with 100 active community members
  • Worked cross-functionally to identify key product events ("aha moments") to create compelling on- boarding messaging resulting in 45% sales increase
  • Presented accurate monthly content reporting and areas of improvement to senior management and stakeholders
  • Implemented content management system/process to ensure consistent content production across freelance writers and guest writers.
Education
03/2013B.A | Political Science, PhilosophyUniversity of California - Davis, City, State
  • Received Athletic Scholarship
  • Member of UC Davis NCAA Division I Women's Soccer Team
  • Member of Alpha Phi Fraternity
Certifications
  • Salesforce Administrator
  • Google Analytics, Beginners
  • Google Analytics, Advanced
  • C3 Metrics Attribution
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Resume Overview

School Attended

  • University of California - Davis

Job Titles Held:

  • Senior Product Marketing Manager, Measurement
  • Product Marketing Manager
  • Content Marketing Manager

Degrees

  • 03/2013 B.A | Political Science, Philosophy

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