Seasoned veteran with in depth experience in product marketing, competitive marketing, product line management, go to market, and business operations for tablets, smartphones, mobile devices, and notebooks
20+ of industry experience including product marketing, product line management, project management, press relations, crisis management, collateral creation, account management, product strategy, roadmap creation, product positioning, BOM analysis, RFQ response and product launch/ GTM support. Seeking to further my career within an organization that values results orientation, discipline and flawless execution
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•Trusted advisor to field sales/ application engineering organization to facilitate architecture design wins, education on roadmap and platform positioning along with ongoing engagement on execution, issue resolution and PowerPoint collateral creation as necessary.
•Create platform value proposition, key messages, product positioning, feature benefits, and conduct competitive analysis and share results with senior management, field and customers
•During crisis, manage crisis team; generate messages for customers, public, press. During planned launch events generate NDA, public presentations, product briefs, and data sheets
•Additional responsibilities include business development across a variety of customers (Service Providers, OEMs, and ODMs). Role required championing customer requirements, market opportunity, value proposition development, competitive analysis, brand positioning, using consumer and customer and industry insight to define the guerrilla marketing strategy grow market share and create demand. Measures of success are: a) the ability to drive business growth in the handset sector, beating agreed revenue and market segment share targets by taking responsibility and accountability for driving, tracking and reporting design wins b) form unique and exemplary relationships with globally influential customers c) Identify new market opportunities or synergies with adjacent segment and create strategies to turn into revenue
•Product management of several ultra mobile platforms
•2004 - Intel Mobile Pentium 4 (mobile Prescott)
•2007 - Apple TV (Crofton/ Stealey)
•2008 - Intel Atom Z5xx - Fujitsu, Acer, Asus, LGe, Samsung Q1 UMPC (Menlow)
•2011 - Intel Atom Z6xx - Cisco Cius IP Phone/ Tablet (Moorestown)
•2012 - Intel Atom Z24xx-Motorola RAZRi, ZTE GEEK, MegaFon Mint, Lenovo K800, Orange San Diego, Lava Xolo X900, Dell Tablet, HP Slate Tablet (Medfield & Lexington)
•2013 - Intel Atom Z25xx - Samsung Galaxy Tab 3, Asus FonePad, Lenovo K5, ZTe Grand X2 (Clovertrail Plus)
• Set strategic direction of projects (defined change requests and obtained management buy off, funding, resourcing, schedules) to address new customer requests
• Integral member of e-commerce team who defined and worked to deliver a business to business (B2B) e-commerce solution for entire Unisys product PC line
• Served as Technical Marketing Engineer for HP for Unisys co-branded complete product line (Omnibooks notebooks, Brio, Vectra & Kayak client workstations, and NetServers). Supported RFQ, RFP proposals on bid desk
• Generated marketing sales collateral and delivered Intranet site to support sales team
• Installation of Windows NT Server on Aquanta Servers with RAID Arrays for internal design win and seed activity
• Served as Technical Marketing Engineer for complete Unisys Aquanta product line (notebooks, workstations and servers), actively involved in configuration/ seeding to facilitate design wins
• Evaluated multiple vendor offerings from notebooks, desktops and peripheral accessories (video, audio, controllers, network and PCMCIA cards)
• Development of benchmark program to select components, assemble and tune systems for magazine reviews and provided feedback to engineering and marketing teams
• Supported presales technical support hotline via live telephone, email and fax messages for product recommendation, PC configuration and competitive comparison/ response for large bid desk
• Provided third level technical support to resellers, on-site field engineers and approving trouble tickets for first line technical support
• Provided monthly reports to management with top 10 common reported problems and solutions to avoid for future SKU/ product lines for Acer notebook, desktop & peripherals
• Wrote technical application notes for recurring support calls into Acer Tech knowledgebase
• Supported 1-800# technical support hotline responding to customer issues and upgrades
• Trained first line technicians, approved repair work orders and provided technician hands on PC training on effective troubleshooting diagnosis
• Chaired/ presented 3-day in house face-to-face technical courses on LabVIEW & IEEE 488.2 (typical class size of 12 students)
• Provided technical support on all National Instruments products via telephone and fax
• Administration of RMA process for product returns
• Internal training to sales and marketing teams on products and emerging technologies
• Setup/Configuration/Installation of Windows NT on Desktop and Servers for training classes
• Developed demos for trade shows
2:1 with Honors
• Award - Significant contributions to the first platform launch of the Intel Atom processor, April 2008
• Division Recognition Award (DRA): Excellent execution of the McCaslin platform despite short lead time and lack of resources, Q2 2007
• Division Recognition Award (DRA): AppleTV showcases the kind of innovation which comes from inspired customer orientation, Q1 2007, Q4 2006, Nov 2006• Division Recognition Award (DRA): Driving benchmark strategy for Intel Centrino Duo launch, Jan 2006
• Award: Successful development of Intel’s first Dual Core, Low Power, Mobile Processor, Q1 2006
• Division Recognition Award (DRA): Successful intro of P3P-M & 830M/ MG, Jul 2001• Division Recognition Award (DRA): Outstanding yield improvement led to a successful ramp of ULV Pentium III processor 600MHz, Q1 2001• Certificate of Achievement (CoA): Unisys E-Business Initiative, Dec 1999, HP for Unisys Program Office, Mar 1999
• Certificate of Achievement (CoA): Unisys Mktg Dept Jan 1999, Jun 1997• Certificate of Achievement (CoA): Unisys Tech Mktg Dept, Jul 1998, Jun 1997• Certificate of Achievement (CoA): Unisys S/W Eng Dept, Jun 1996• Certificate of Achievement (CoA): C.S Dept, Acer America, Jun 1995Institute of Electrical and Electronics Engineers (IEEE)
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