Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:

Imaginative and forward-thinking [Job Title] ready to apply expertise from [Number]+ year career focused on advancing market share of [Type] products. Expert forecaster, project manager and planner with proven [Industry] knowledge and excellent communication skills. Well-versed in monitoring and capitalizing on market trends. Accomplished senior marketing professional with B2B, product management and healthcare experience. Adept in brand development; focusing on innovative marketing solutions to create a strong identity, customer loyalty and improved performance. Reliable self-starter with the ability and skill set to provide creative, passionate, and forward-thinking leadership in a team environment.

Accomplished Marketing professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability.

Talented [Job Title] with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

  • Retail Marketing
  • Program Marketing
  • Partnership Marketing
  • Tactical planning
  • Internet and E-mail Marketing 
  • Marketing campaign management
  • Event planning and execution
  • Project management
  • MS Office
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
Senior Product Marketing Manager, 01/2019 - Current
Microsoft Corporation Grand Rapids, MI,
  • Grew [Type] business sales by [Number]% in [Timeframe].
  • Developed, maintained and deepened strategic partnerships with agencies, vendors and [Industry] leaders.
  • Develop product positioning and messaging that differentiates your products in the market
  • Product launch – plan the external campaigns around the launch of new products and releases and manage the cross-functional implementation of the plan
  • Grow product market share by working with sales directors and Product Management to develop and implement product sales strategies
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
  • Passion for customers and drive to understand buyer needs, translating that into relevant and useful content marketing and sales materials
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Worked with product development team members to optimize product specifications.
  • Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs.
Product Marketing Manager, 12/2016 - 01/2019
Simmons Bank O'fallon, MO,
  • Conducted market research and condensed data into neat, explanatory visual aids.
  • Identified consumer trends to most effectively address desires of modern target audiences.
  • Delivered recommendations for rebranding of underperforming or under-selling products.
  • Identified opportunities for new product and features, while supporting business case to secure resources for opportunities.
  • Designed sales presentations and product demos to train sales force on product benefits and offerings.
  • Collaborated with [Job title] to launch new products, intellectual property and key capabilities.
  • Designed ideal customer profiles and target personas to better focus marketing strategies.
Senior Marketing Specialist, 06/2013 - 07/2016
Stantec Inc. Lake Mary, FL,

Act as a coach to members of the marketing team, in addition to, identifying and capitalizing on growth opportunities through analysis, product knowledge, and sound business decision-making skills
Organized [Type] events to establish community relationships and maximize marketing strategies.

Lead and mentor the marketing team, overseeing all marketing efforts for the team of four
 Supervise and facilitate the production of product campaigns, packaging design, marketing collateral, branded
videos, and other creative development as needed
 Manage cross functional teams; directing collaboration on a local, national and international scale
 Responsible for the design, implementation and retention of all new hire product training
 Review and analyze pertinent market data to identify emerging trends within disposables for the Acute Care
 Develop and maintain the annual marketing budget of over $1,000,000
 Product expert; identify market needs and ensure all products meet or exceed performance objectives
 Evaluate the effectiveness of marketing strategies
 Analyze competitive market share, product innovation and go to market strategy

  • Organized [Type] events to establish community relationships and maximize marketing strategies.
Marketing Specialist, 06/2009 - 06/2013
Nbbj Boston, MA,
  • Produced marketing graphics that were attractive and high-quality by applying skills in [Software].
  • Initiate, create and maintain the company's social media strategy, as well as, strengthen the company's reputation
    within the healthcare supply chain
  • Distinguish Sempermed’s social voice, attaining daily interaction with over 50% of the customer database
  • Manage Occupational Health products through new product development, branding, and quality control
  • Work strategically with vendors; including advertising, printing, and product manufacturing
  • Design and launch targeted campaigns, including Sempermed's “Glove the Planet,” “Smart Dispense
    Technology”, and philanthropic efforts
     Maintain, coordinate, and participate in all Occupational Health tradeshow appearances
Education and Training
Bachelor of Science: Marketing Management And Research, Expected in 05/2008
Florida Southern College - Lakeland, FL
: Leadership Mastery, Skill For Success, Expected in 05/2013
Dale Carnegie - Tampa, FL,

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  • Florida Southern College
  • Dale Carnegie

Job Titles Held:

  • Senior Product Marketing Manager
  • Product Marketing Manager
  • Senior Marketing Specialist
  • Marketing Specialist


  • Bachelor of Science

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