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Seasoned Senior Product Manager with a comprehensive background managing high profile and revenue driving Signature and Statement level projects that has ultimately grown Nike's performance basketball footwear leadership position, Globally.
2009 CFE Rating: Highly Successful
2010 CFE Rating: Highly Successful
2011 CFE Rating: Highly Successful
- Key contributor to the current Nike Basketball 3 Year Line Plan.
- Lead sessions with Global Merchandising at seasonal Line Plan Checkpoints.
- Lead, drive and present seasonal plan during PBR sessions to a Senior Leadership audience.
- Lead weekly Product Integration sessions with Global Merchandising team.
- Face of the Category for SIM and many other Category priority videos.
- Lead Product Marketing representative on Category innovations such as Armor, Engineered Mesh, Elite Series etc.
- Lead Product Marketing representative on Kobe, KD and Lebron Signature models.
- Built solid relationships, trust and camaraderie with world-class Signature athletes/icons.
- Effective leader in running point on product creation process from brief to IPW.
- Collaborated with key functional counterparts to build a keen understanding of consumer and retailer needs.
- Stayed current on pop-culture, basketball culture and all relevant behavior that influences consumers.
- Championed global innovation through partnering with Innovation Kitchen/Zoo to consistently infuse Nike's competitive advantage into Nike Basketball performance footwear at all levels.
- Evangelized the need for Nike performance product to consistently exceed consumer expectations of performance and style.
- Identified, developed and executed integrated brand marketing strategies through regionally and consumer relevant generalship.
- Partnered with internal stakeholders to define marketing strategy benefits and ROI requirements.
- Worked effectively in a heavily cross-functional, fast paced and results oriented environment.
- Consistently pushed to ensure Nike connected with the consumer and marketplace on an emotional level.
Western Illinois University - Macomb, IL
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School Attended
- Western Illinois University
Job Titles Held:
- Senior Product Line Manager
- Product Line Manager
- Brand Marketing Specialist
Degrees
- Bachelor of Arts
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