Jessica Claire
Montgomery Street, San Francisco, CA 94105
Home: (555) 432-1000 - Cell: - - -

Seasoned Senior Product Manager with a comprehensive background managing high profile and revenue driving Signature and Statement level projects that has ultimately grown Nike's performance basketball footwear leadership position, Globally.


2009 CFE Rating: Highly Successful

2010 CFE Rating: Highly Successful

2011 CFE Rating: Highly Successful

02/2011 to 11/1963
Senior Product Line Manager Vmware, Inc. Oakland, CA,
  • Key contributor to the current Nike Basketball 3 Year Line Plan.
  • Lead sessions with Global Merchandising at seasonal Line Plan Checkpoints.
  • Lead, drive and present seasonal plan during PBR sessions to a Senior Leadership audience.
  • Lead weekly Product Integration sessions with Global Merchandising team.
  • Face of the Category for SIM and many other Category priority videos.
  • Lead Product Marketing representative on Category innovations such as Armor, Engineered Mesh, Elite Series etc.
  • Lead Product Marketing representative on Kobe, KD and Lebron Signature models.
  • Built solid relationships, trust and camaraderie with world-class Signature athletes/icons.

10/2006 to 02/2011
Product Line Manager Vmware, Inc. Peoria, IL,
  • Effective leader in running point on product creation process from brief to IPW.
  • Collaborated with key functional counterparts to build a keen understanding of consumer and retailer needs.
  • Stayed current on pop-culture, basketball culture and all relevant behavior that influences consumers.
  • Championed global innovation through partnering with Innovation Kitchen/Zoo to consistently infuse Nike's competitive advantage into Nike Basketball performance footwear at all levels.
  • Evangelized the need for Nike performance product to consistently exceed consumer expectations of performance and style.
2005 to 10/2006
Brand Marketing Specialist Raytheon Technologies Corp Groton, CT,
  • Identified, developed and executed integrated brand marketing strategies through regionally and consumer relevant generalship.
  • Partnered with internal stakeholders to define marketing strategy benefits and ROI requirements.
  • Worked effectively in a heavily cross-functional, fast paced and results oriented environment.
  • Consistently pushed to ensure Nike connected with the consumer and marketplace on an emotional level.
Expected in 1996
Bachelor of Arts: Journalism/Public Relations
Western Illinois University - Macomb, IL

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