Marketing and branding professional - with a strong focus on project management and business development. Ability to curate brand relationships and execute campaigns that are authentic and spearhead the company business goals.
10/2016 to 05/2017
Senior Partnerships ManagerLaurel & Wolf – Los Angeles, CA
Developed and executed partnerships to drive brand awareness and new customer acquisition for interior design tech startup; notable partners included JustFab, Sonos and Winc.
Managed business development / partner outreach and vetted incoming opportunities.
Coordinated with all internal teams (legal, creative, design, product, marketing, finance) to ensure all project deliverables were met.
05/2014 to 10/2016
Partnerships ManagerTOMS – Los Angeles, CA
Identified and executed strategy for product partnerships across footwear, eyewear, and bag categories; from identifying and vetting partners to
product and program development through to execution and recap.
Coordinated key stakeholders, globally, and clients to keep projects moving forward.
Managed partnership budgets including all marketing costs and royalties.
Developed and maintained cross-channel project calendars / timelines.
Assessed market dynamics and cultural trends for opportunities and pitched brands to leadership on a bi-monthly basis.
Oversaw largest annual global brand campaign, One Day Without Shoes (2015).
01/2012 to 05/2014
Partnerships CoordinatorTOMS – Los Angeles, CA
Owned and executed multi-tiered, global product launches and messaging initiatives; notable programs included Jonathan
Adler, Shabby Chic, Sup Pop Records, Lonely Planet and Lomography.
Managed communication and flow of over fifteen teams, internal and external, for the lifecycle of a partnership. Those
teams included product development, supply chain, creative, PR, experiential, social media, e-commerce, and sales.
Developed strategy for product launches that saw, on average, a 75% sell-thru within the first week of launch and garnered,
on average, 40+ placements in global print + digital outlets.
09/2011 to 12/2011
Strategic Partnerships / Marketing InternTOMS – Los Angeles, CA
the project assistant for the largest annual brand campaign; coordinated
meetings with department heads, provided recaps, and examined the effectiveness
of previous years' programming.
and presented 20+ reports monthly for international/domestic market, competitor,
and partner analysis.
01/2010 to 07/2010
Interactive Marketing Co-opTJX Companies – Boston, MA
copy and updated daily content on brand social pages (T.J.Maxx + HomeGoods).
and assisted in post-campaign analysis of seasonal social media and website
campaigns for TJ.Maxx, HomeGoods and Marshalls.
Bachelor of Arts: Communication Studies Northeastern University - Boston, MA Graduated summa cum laude