Demonstrated accomplishments in sales and category management with excellent proficiency in Excel, Access, Pro Space, PowerPoint, and syndicated data tools including IRI, CSIA, Nielsen, Spectra, NPD, and Consumer Insights. Experienced manager who is reliable and demonstrates a high level of integrity while building solid team relationships.
Cross-functional team management
Senior National Account Manager September 2014 to CurrentSmithfield Foods － Charlotte, NCDefined strategy and business plan for [business area].
Director of Trade and Category Management December 2012 to September 2014Smithfield Pork Group － Bentonville, AR
Responsible for development of bi-annual category reviews, new item presentations, assortment recommendations, and management of all syndicated data needs and reporting.
Manage and track accrual funding in SAP, conduct pre and post promotional analyses with strategic recommendations based on historical performance while leveraging elasticity models for pricing recommendations.
Actively involved in planning sessions with Marketing and BDM teams to develop collaborative business plans that achieve our mutual goals.
Responsible for the professional development of three analyst/category managers.
Senior Team Category Manager May 2009 to November 2012Sara Lee Fresh Bakery - Walmart / Sam's Team － Bentonville, AR
Manage the advisory relationship at Walmart and Sam's Club for our fresh bakery division building key relationships with senior buyers and DMM level discoing makers.
Leveraged custom research to identify conversion opportunities with our customer and developed a plan to optimize category assortment which resulted in significant growth improving conversion rates by nearly four points.
Key resource for buyers and DMM for relevant category and consumer insights including custom research, special projects, and industry insights.
Senior Category Manager January 2008 to April 2009Sara Lee Food & Beverage - Walmart Team － Bentonville, AR
Responsible for buyer and VP/DMM relationships across packaged meat and frozen protein categories.
Our team manages three advisor relationships supporting our buying/planning team with relevant actionable insights to assist in determining assortment, shelving, and long term strategic category plans.
Leverage our Category Leadership Programs to identify shopper need states and consumer behavior to develop long term fact based strategic consumer solutions Walmart and Sam's.
These insights allow Sara Lee to engage our customers on relevant shopper segmentation data to develop solutions for the Brand Aspirational and CEO Mom shoppers.
Responsible for the professional development of five category advisors including personal development and succession planning.
Senior National Account Manager January 2005 to January 2008Sara Lee Food & Beverage - Walmart Team － Bentonville, AR
Sales Responsibility: Responsible for sales of $450 million over seven categories working with multiple buyers on the largest sales desk in the company.
Business Planning: Developed solid fact based business plans in collaboration with Walmart buyers that delivered sales and profit goals for both Sara Lee and Walmart.
These plans contributed to share gains for Sara Lee in key mature categories and drove category share growth for Walmart Vs.
Awarded supplier of the quarter on three occasions.
Business Execution: Developed and executed plans for three VPI's at Walmart.
One VPI was recognized as the first perishable item to finish the program in the top 5 out of 100 VPI selections.
Developed this category from a $30 million category to a $130 million category at Walmart in collaboration with buyers and our marketing teams.
Walmart business represented 56% of total Sara Lee category shipments.
Process Execution: Recognized and created a solution for a planning tool that integrated Retail Link data with shipment data from our CRM (Siebel) application.
The Scenario Planning tool allows the team to develop and review trade spend, profitability, and volume impact to proposed promotional events and annual plans.
People Development: Responsible for the professional development and activities of category analyst.
Promoted two analysts to corporate planning positions.
Utilize Talent Review Process (TRP) to identify and position high potential candidates into a succession planning model.
Category Information Manager October 1998 to January 2005Sara Lee Food & Beverage - Walmart Team － Bentonville, AR
Established and managed Sara Lee replenishment team.
Established and managed the Category Management team advising Wal-Mart on five perishable categories.
Identified trends and developed category initiatives with buyers based on consumer shopping habits and category trends.
Manage more than 1,200 planograms across five categories.
Successfully executed store of the community initiative by clustering select categories utilizing Spectra, IRI, MCAPS, and Retail Link.
BBA : MarketingGeorgia Southern University － Statesboro, GAMarketing & Professional Sales
Executive EducationSam Walton College of Business, University of Arkansas － Fayetteville, ArFoundation Level Completed Spring 2008, Advanced Level Completed Fall 2008, Mastery Level Completed Fall 2010 Category Management
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Companies Worked For:
Smithfield Pork Group
Sara Lee Fresh Bakery - Walmart / Sam's Team
Sara Lee Food & Beverage - Walmart Team
Georgia Southern University
Sam Walton College of Business, University of Arkansas
Job Titles Held:
Senior National Account Manager
Director of Trade and Category Management
Senior Team Category Manager
Senior Category Manager
Category Information Manager
BBA : Marketing Executive Education
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