Senior Merchandising Manager Retail Wholesale Southeast Asia Region resume example

• Part of a global team that managed a $35M annual business in an emerging market
• Reviewed all assortment and allocation plans prior to DC release in order to ensure enhanced sales opportunities per store
• Optimized delivery flow from HKDC and regional pool points to ensure “product-to-floor” efficiency, overall maximizing sales potential
• Accountable for in-season inventory management (allocation, rebalancing, transfers, replenishment, etc.)
• Routinely conducted in-store assortment planning and assessment visits – directly worked with Retail/Store Managers on strategies to achieve performance to goal
• Carried out seasonal market research to identify trends and maximize both pricing/display opportunities
• Recapped seasonal product performance and hind-sighting for future assortment opportunities
• Conducted seasonal product training to equip the 50+ stores team and sales specialists with an increased knowledge of the assortments, as well as enhance their selling and customer service skills to stimulate sales 

Achievements:

• Integral part of increasing market share and sales by +22% in FY15
• Responsible for the assortment, planning & execution of 2 new stores in Singapore, including Shaw Centre which was the 2nd Polo Flagship to open globally
• Aided in the opening of the largest luxury flagship store in SEA 
• Drove sales growth and customer awareness through brand storytelling – awarded the APAC Merchandising CAST Storytelling Award for being a critical on-the-ground partner by working closely with the store teams to ensure the key corporate merchandising messages were brought to life 

• Conducted weekly sales analysis, and then constructed & presented action plans for Executive Management review meetings
• Supported the Training Manager with customer service enhancement exercises to improve the consumer's "brand experience" across multiple stores/markets
• Routinely conducted in-store assortment planning and assessment visits – directly worked with Retail/Store Managers on strategies to achieve performance to goal
• Recapped seasonal product performance and hind-sighting for future assortment opportunities
• Managed the luxury flagship store in Singapore during a vacancy in store leadership
• In charge of locating and sourcing cost effective vendors in Malaysia and Vietnam to aid in the opening of new stores across both markets; accountable for entering EPOs in a timely manner
• Responsible for maintaining strong vendor relationships to ensure orders were prioritized and lead times kept to a minimum

Achievements:

• Responsible for the planning and execution of 3 new luxury stores across 2 different countries within a 6 month period, during a time when the Operations Manager was on maternity leave

Responsibilities: 

• Responsible for the sales performance, presentation standards and assortment optimization of the Lauren Ralph Lauren shop-in-shops across multiple wholesale accounts including Macy's, Dillard's, Nordstrom and Saks Fifth Avenue
• Conducted regular assessment visits across 100+ stores in Arkansas, Oklahoma and Texas
• Responsible for ensuring the monthly deliveries were set-up per RL standards, pricing and promotions were executed efficiently and accounts prioritized the deliveries to ensure the lead time from warehouse to floor was optimal
• Drove Lauren Ralph Lauren sales through close relationships with the sales professionals, store management, visual merchandising teams and by providing LRL sales specialists with continual training in product knowledge and clienteling
• Actively involved in securing the best shop locations per store/per floor to ensure optimum brand exposure and traffic flow
• Routinely interfaced with Senior Lauren and Account Management/Buyers to review store performance and assortment opportunities

• Lead Lauren to achieve sales plans across the South Central region during challenging economic times
• Increased Macy's market shares during 2011 Spring season in collaboration with Houston counterparts
• Played an integral part in successfully launching new wholesale businesses across the region including Denim & Supply, Lauren Handbags and Lauren Dresses
• Facilitated initiative in which Lauren best practices were shared among the South Central coordinator team

• Assisted Buyer with a $117M annual business across 216 stores
• Played integral role in achieving #1 sales performance across all of Macy's divisions
• Drove sales via purchase order maintenance, markdowns, price changes, and advertising efforts
• Met with vendor representatives and executives to plan assortment, financial and merchandising strategies
• Prepared sales analysis reports and correspondence for Executive Management review

• Participated in market appointments / aided buying team in selection and execution of assortments
• Attended Open-to-Buy meetings alongside Executive Management
• Communicated daily with multiple vendors regarding sales, purchase orders and samples
• Managed weekly department / vendor sales reports
• Coordinated weekly receipt of garment samples / presented sample assessments to website studio team
• Responsible for system item definition after each buy