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Senior Media Executive Resume Example

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SENIOR MEDIA EXECUTIVE
Summary
To develop a career in marketing communications & brand management and use the professional skills gathered to express ideas, key concepts, targets and strategies in any assigned responsibility.
Highlights
  • Team player with strong interpersonal and organisational abilities

  • Good presentation and communication skills

  • Demonstrated capacity to work under pressure
  • Ability to work effectively with little supervision

  • Good analytical skills
Experience
Senior Media Executive
April 2012Carat Media Perspectives － G.R.A Ikeja, Lagos State
  • Strategy and Planning

  • RESPONSIBILITIES:

  • Analyze business context of clients and identify key objectives for communications.
  • Efficient use of qualitative and quantitative communications channel research to develop insights into the consumer connection with the brand and apply insights to strategy for the following Clients; FrieslandCampina Wamco (Peak Milk, Three Crowns, Frisomum & Peak School Smart), Orange Drugs (Passion Energy Drink & Boska) and Total Nigeria Plc.
  • Develop and lead sound, strategic media plans based on client marketing direction and the use of media research
  • Develop best practices for media planning and buying processes, competitive analysis and media effectiveness to fuel integrated communication planning process.
  • Conducted research and keep informed of emerging trends (i.e. best practices, emerging mediums) and innovative means of achieving client objectives in the interactive space
  • Conceptualization of innovative ideas for solving clients' identified business challenge(s), with the aim of building brands and generating additional income for the organization.
  • Control and ensure outstanding buying results and efficiency of the media agency in cooperation with 3rd party monitoring agencies.
Assistant Executive
January 2011 to April 2012mediaReach OMD Nigeria Limited － Maryland, Lagos State
  • Developed, executed and control of annual brand building strategies (advertising & media) and plans using research data (brand and consumer analysis) in line with set brand budgets and objectives.
  • Identified and delivered unique and innovative plans to leverage brand strength for the following brands; Reckitt Benckiser: Dettol, Jik, Mortein, Strepsils, Harpic, Airwick.
  • Successful management & implementation of all Television & Radio campaigns by enforcing prompt kick off and closure of campaigns for best performance.
  • Developed and maintained an intimate knowledge of clients' business and ensure that all client media requirements are executed in a timely and accurate manner.
  • Manage the flow of client media-related issues based on changes in marketing direction, goals and budgets.
  • Analysis of research data on competition, consumer and market in the development of brand media strategies.
  • Pre and post-evaluation of media campaign using media planning software (Mediastar) to measure the effectiveness.
Data Executive
September 2010 to December 2010MediaReachOMD Nigeria Limited － Maryland, Lagos
  • Development of annual brand building strategies (advertising & media) from planning & buying all through to control & post campaign analysis Successful management & implementation of all Television, Radio & Print campaigns for the following high profile brands by enforcing prompt kick off and closure of campaigns for best performance: Promasidor, Hewlett Packard, GlaxoSmithKline and Beiersdorf.
  • Utilization of marketing data (competition, consumer, media habit), scientific planning tools (Media Star) for the development of brand media strategies.
  • Pre and post-evaluation of media campaign to measure the effectiveness of a campaign.
  • Deployment of media purchase orders to media partners and monitoring of campaigns to ensure effective compliance.
  • Create and initiate flow charts and reports and maintain the records of plans, schedules and the billing details of the client.
Business Executive
May 2009 to August 2010Reddmedia Nigeria Limited － Shomolu, Lagos
  • Provided the client with effective media plan recommendation to ensure that the client's goals are met.
  • Review and final sign off on media purchase orders to ensure 100% correctness to schedule.
  • Updating and keeping track of client information.
  • Monitoring and intelligence gathering of competitor's activities.
  • Deploying of media purchase orders to media partners and monitoring of campaigns to ensure effective compliance.
Education
Masters of Science (M.Sc) : Operations Research, 2012University of Lagos － Lagos, Lagos State, Nigeria
Bachelor of Science (B.Sc) Degree : Statistics, 2007Olabisi Onabanjo University － Ago Iwoye, Ogun State, Nigeria
Diploma : Data Processing, 2002Olabisi Onabanjo University － Ago Iwoye, Ogun State, Nigeria
Senior School Certificate Examination. : 2001Zumratul Islamiyyah High School － Yaba, Lagos State, Nigeria
Additional Information
  • DATE OF BIRTH: 25th April, 1983
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Resume Overview

Companies Worked For:

  • Carat Media Perspectives
  • mediaReach OMD Nigeria Limited
  • MediaReachOMD Nigeria Limited
  • Reddmedia Nigeria Limited

School Attended

  • University of Lagos
  • Olabisi Onabanjo University
  • Zumratul Islamiyyah High School

Job Titles Held:

  • Senior Media Executive
  • Assistant Executive
  • Data Executive
  • Business Executive

Degrees

  • Masters of Science (M.Sc) : Operations Research , 2012
    Bachelor of Science (B.Sc) Degree : Statistics , 2007
    Diploma : Data Processing , 2002
    Senior School Certificate Examination. : 2001

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