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Carat Media Perspectives - Senior Media Executive Resume Example

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SENIOR MEDIA EXECUTIVE
Summary
To develop a career in marketing communications & brand management and use the professional skills gathered to express ideas, key concepts, targets and strategies in any assigned responsibility.
Highlights
  • Team player with strong interpersonal and organisational abilities

  • Good presentation and communication skills

  • Demonstrated capacity to work under pressure
  • Ability to work effectively with little supervision

  • Good analytical skills
Experience
Senior Media Executive
April 2012 Carat Media Perspectives － G.R.A Ikeja, Lagos State
  • Strategy and Planning

  • RESPONSIBILITIES:

  • Analyze business context of clients and identify key objectives for communications.
  • Efficient use of qualitative and quantitative communications channel research to develop insights into the consumer connection with the brand and apply insights to strategy for the following Clients; FrieslandCampina Wamco (Peak Milk, Three Crowns, Frisomum & Peak School Smart), Orange Drugs (Passion Energy Drink & Boska) and Total Nigeria Plc.
  • Develop and lead sound, strategic media plans based on client marketing direction and the use of media research
  • Develop best practices for media planning and buying processes, competitive analysis and media effectiveness to fuel integrated communication planning process.
  • Conducted research and keep informed of emerging trends (i.e. best practices, emerging mediums) and innovative means of achieving client objectives in the interactive space
  • Conceptualization of innovative ideas for solving clients' identified business challenge(s), with the aim of building brands and generating additional income for the organization.
  • Control and ensure outstanding buying results and efficiency of the media agency in cooperation with 3rd party monitoring agencies.
Assistant Executive
January 2011 to April 2012 mediaReach OMD Nigeria Limited － Maryland, Lagos State
  • Developed, executed and control of annual brand building strategies (advertising & media) and plans using research data (brand and consumer analysis) in line with set brand budgets and objectives.
  • Identified and delivered unique and innovative plans to leverage brand strength for the following brands; Reckitt Benckiser: Dettol, Jik, Mortein, Strepsils, Harpic, Airwick.
  • Successful management & implementation of all Television & Radio campaigns by enforcing prompt kick off and closure of campaigns for best performance.
  • Developed and maintained an intimate knowledge of clients' business and ensure that all client media requirements are executed in a timely and accurate manner.
  • Manage the flow of client media-related issues based on changes in marketing direction, goals and budgets.
  • Analysis of research data on competition, consumer and market in the development of brand media strategies.
  • Pre and post-evaluation of media campaign using media planning software (Mediastar) to measure the effectiveness.
Data Executive
September 2010 to December 2010 MediaReachOMD Nigeria Limited － Maryland, Lagos
  • Development of annual brand building strategies (advertising & media) from planning & buying all through to control & post campaign analysis Successful management & implementation of all Television, Radio & Print campaigns for the following high profile brands by enforcing prompt kick off and closure of campaigns for best performance: Promasidor, Hewlett Packard, GlaxoSmithKline and Beiersdorf.
  • Utilization of marketing data (competition, consumer, media habit), scientific planning tools (Media Star) for the development of brand media strategies.
  • Pre and post-evaluation of media campaign to measure the effectiveness of a campaign.
  • Deployment of media purchase orders to media partners and monitoring of campaigns to ensure effective compliance.
  • Create and initiate flow charts and reports and maintain the records of plans, schedules and the billing details of the client.
Business Executive
May 2009 to August 2010 Reddmedia Nigeria Limited － Shomolu, Lagos
  • Provided the client with effective media plan recommendation to ensure that the client's goals are met.
  • Review and final sign off on media purchase orders to ensure 100% correctness to schedule.
  • Updating and keeping track of client information.
  • Monitoring and intelligence gathering of competitor's activities.
  • Deploying of media purchase orders to media partners and monitoring of campaigns to ensure effective compliance.
Education
Masters of Science (M.Sc) : Operations Research, 2012 University of Lagos － Lagos, Lagos State, Nigeria
Bachelor of Science (B.Sc) Degree : Statistics, 2007 Olabisi Onabanjo University － Ago Iwoye, Ogun State, Nigeria
Diploma : Data Processing, 2002 Olabisi Onabanjo University － Ago Iwoye, Ogun State, Nigeria
Senior School Certificate Examination. : 2001 Zumratul Islamiyyah High School － Yaba, Lagos State, Nigeria
Additional Information
  • DATE OF BIRTH: 25th April, 1983
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Resume Overview

Companies Worked For:

  • Carat Media Perspectives
  • mediaReach OMD Nigeria Limited
  • MediaReachOMD Nigeria Limited
  • Reddmedia Nigeria Limited

School Attended

  • University of Lagos
  • Olabisi Onabanjo University
  • Zumratul Islamiyyah High School

Job Titles Held:

  • Senior Media Executive
  • Assistant Executive
  • Data Executive
  • Business Executive

Degrees

  • Masters of Science (M.Sc) : Operations Research , 2012
    Bachelor of Science (B.Sc) Degree : Statistics , 2007
    Diploma : Data Processing , 2002
    Senior School Certificate Examination. : 2001

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