Drive for performance, discipline on execution & tracking results & meet deadlines.
Strategic Agility
Experience
Senior Marketing Manager, 08/2021 - Current Activision – El Segundo, CA,
Developed social media marketing strategies to help brand company and increase sales.
Collaborated with sales, service, finance, and logistics departments to influence critical business growth outcomes.
Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
Developed, maintained and deepened strategic partnerships with agencies, vendors and pharmacies.
Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
Managed creation of marketing materials, collateral, and sales support tools.
Tracked, analyzed, and reported on marketing program results.
Formulated and launched marketing and promotional campaigns to maximize profits.
Executed updated marketing plans to increase branding exposure, customer traffic and sales.
Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs.
Managed and executed corporate brand presence and reputation on the Pharma Logistics' owned social media platforms (LinkedIn, Twitter, Facebook, YouTube) with compelling and relevant content.
Worked cross-functionally to develop social content for Pharma Logistics' priority campaigns, stories and communications efforts.
Liaised with creative agencies on content development.
Developed and executed our sponsorships campaign strategy and tactical plans.
Tracked metrics, monitored online competitor presence, and communicated services activity with internal team members.
of long-range, multi-platform social media content strategies, editorial calendars and tactical plans.
Managed creation of marketing materials, collateral, and sales support tools.
Established positions, identifying target audiences, and developed marketing plans with specific objectives across different pharmaceutical channels and segments.
Led the execution of marketing campaigns from start to finish.
Analyzed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies in collaboration with sales teams.
Developed, maintained, and conducted analytics reporting across multiple platforms and extracted key insights for future campaign development and go-to-market strategies.
Conceptualized and executed on multi-channel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging across all channels
Presented ideas and final deliverables to internal and external teams, and communicated with senior leaders about marketing programs, strategies, and budgets.
Marketing Manager, 12/2016 - 12/2019 Brp – Saint Peter, MN,
Spearheaded creative go-to-market and strategic plans for a diverse, cross-market digital products portfolio, including a cutting-edge educational technology platform
Partnered with product owners and stakeholders to define marketing strategies, aligning promotional content and concepts with unique product targets, branding, and messaging
Shaped internal team culture, embedding customer focus, collaboration, resourcefulness, accountability, and a strong results- orientation
Conducted detailed market trend and customer data analyses, integrating findings into targeted, product- goal-aligned digital assets and tools, collaborating with technical teams to shape data analysis tools for the generation of actionable insight
Partnered with local and national sales teams, delivering sales enablement through strategic portfolio positioning, brand messaging, and market strategy
Partnered with the Director of Marketing and Marketing Managers to shape a dynamic, compelling marketing strategy for an $87M higher education Accounting portfolio, assessing market trends to align content with unique consumer needs
Delivered expert sales enablement and training for a 250-person sales team encompassing both local and national teams
Strategized, crafted, and launched creative marketing campaigns, promoting differentiation tools and data- driven campaign services across more than 450K new-business units with a $4.2M value, securing new business and sales opportunities through strategic pipeline management
Captained marketing and sales initiatives for a seven-market, $33M Accounting portfolio, including two of the highest-value company markets
Conceived and developed new product positioning, sales tools, and presentations, collaborating with product editorial and internal sales teams to align compelling and persuasive content with key sales strategy touchpoints.
Drove sales growth and enhancement, collaborating with product and editorial marketing teams to develop sales tools and presentations for diverse product needs
Positioned and promoted products, delivering engaging sales presentations to small- and large-sized groups in alignment with sales strategies and targets
Cultivated positive, influential relationships with customers, leveraging consultative selling and technical implementation expertise to secure client trust and repeat business
Continuously researched and assessed market and audience trends, identifying new publishing opportunities to grow market reach
Secured and closed $720K in new business, 40% of which was digital, meeting established sales metrics
Conducted the highest number of WebEx demos across the National Region Sales Team, driving outstanding customer engagement
Delivered actionable insight and metrics, leveraging Tableau and Salesforce data to analyze business, track customer interactions, review pipeline, and expertly forecast to shape customer engagement initiatives
Enhanced retention, student performance, and overall customer outcomes through strategic selling techniques and technical presentation.
Education and Training
Bachelor of Arts: Business, Expected in 05/2014 - Loras College - Dubuque, IA, GPA:
Bachelor of Arts: Sport Management, Expected in 05/2014 - Loras College - Dubuque, IA, GPA:
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 6 years of experience to a new role dedicated to achieving exceptional results on tight timetables.
Accomplishments
Marketing Manager Outstanding Performance Award Winner, 2019 Product Team Goal Achiever, 2018
Sales Goal Achiever, 2017
Product Team of the Year Award Winner, 2017
Promoted from Marketing Manager to Senior Marketing Manager, in less than 12-months, 2021
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