Livecareer-Resume
Jessica Claire
  • , San Francisco, CA 94105
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Summary
Product Development Lead, Global Brand Strategist, General Manager 
Enthusiastic product/general manager ready to apply a mastery of brand development & lifecycle management, consumer trend research & analysis, product launches and cost-reduction initiatives.  Leverage my strong strategic planning and messaging/branding skills to drive your business!  
Highlights
  • Competitive analysis expert
  • Innovation-driven thinker
  • Branding exercise moderator
  • Internationally minded
  • Strategic level approach
  • Best practice champion
Accomplishments
Rebranded a technology company in 2015, in an industry/product new to me 
Part of 2 teams that created & successfully marketed completely new evergreen products at Fisher-Price 
Top 5% within Fisher-Price - 'Exceeds Expectations' reviews 3 times, Fisher-Price Marketing Excellence award 2 times
Experience
Senior Marketing Manager, 11/2015 - 02/2016
Marriott Vacations Worldwide Miami, FL,
  • B2B and B2C Marketing for new digital ecommerce platform in Integrative Health Care (#1 strategic initiative).
  • Wrote & executed marketing plans including print, digital ads, welcome kit, an email drip campaign and internal sales/customer support communications. 
  • Directed internal design staff and managed agency partners for creation of content to launch timing.
  • Developed and managed customer communication tools for Inside Sales and Customer Support on time for launch, championed our new brand at trade shows and developed all collateral within budget.
  • Managed practitioner beta test recruitment and execution prior to launch.
Vice President, 03/2015 - 10/2015
Jefferies Financial Group Inc. New Jersey, NJ,
  • B2B Marketing of innovative industrial heat exchange components for global customers in Primary Steel.
  • Lead a complete rebranding/repositioning for an existing product and created a new brand for a launching product suite in 3 months.  Ensured global consistency in branding & messaging across multiple sales channels & distribution partners with competing goals.
  • Ideated and implemented regionalized marketing strategy & tactics for product, price, promotion and distribution. Resulting company growth predicted at 40% for 2015, 35 % 2016
  • Created and guided 6 OEM and co-production partnership strategies and agreements, negotiated terms. Partners' sales range from $30mm-$3.7b.
  • Set and directed sales targets and execution across 3 global regions, including in-house and contract representation. Regional sales networks included 6 companies with 12 direct agents in 14 countries.
Branding Consultant, 2015 - Current
Stan Clark Companies Stillwater, OK,
  • B2B and B2C Marketing partner helping companies true up their brands for precise clarity on brand essence, target market(s) (with associated personas), brand promise.
  • Assess best business model & portfolio for optimal orchestration & most efficient/effective resource allocation.
  • Example:  Rebranded a company and created a brand for a new product line, including co-branding partners.
Global Franchise Manager/Global Marketing Manager/Category General Manager, 01/2012 - 02/2015
Aderant Holdings, Inc Hartford, CT,

Little People, Girls New Opportunity (Innovation)

  • 6/2014-3/2015  Managed 'Little People' brand as it transitioned from product-based business to entertainment-based, beginning with 3 months at HIT Entertainment, London, UK.
  • Created & delivered the multi-year strategic brand plan targeting 6% CAGR, with orchestration and rollout of licensed categories, based on the HIT Entertainment business model.
  • Brand champion for content creation of animated children's TV series, managed its timeline, $4mm budget and asset delivery to animation & creative partners and internal stakeholders.
  • Presented best practices, product development progress and marketing programs quarterly to subsidiary market leads.  Managed subsidiary product & promotion program requests, communicated with them regularly on implementation, in-market plans and execution.
  • Managed development of 2 animated sizzles for sell-in. Managed digital strategy and implementation, including orchestrated use of content, social media & UGC. 
  • 11/2013-6/2014  Lead Innovation team for Girls Preschool, developed & presented 2 new product line concepts.  
  • Researched existing ideas across the corporation, attended CES, and developed business model rationale.
  • Developed and presented a new entertainment branded product line to DreamWorks, got it approved.
  • Provided strategic consulting on Dollhouse line business model change.
  • 2/2012-11/2013 - Managed Little People Core and SuperFriends categories, totaling $90 mm and 198 SKUs. Lead on 30-40 new SKUs/year in 3 categories.  Met contribution margin targets each year.
  • Marketing lead on cost reduction team that saved $1.2mm/year.
  • Fully owned the product development cycle, forecasting and supply planning, marketing programs and annual strategic plan approval and all internal financial reporting.
  • Successfully proposed annual strategic & financial plan, and became the team's consumer research guru.
  • Orchestrated price lining, determined feature sets for strong price-value, created and maintained annual P&L.
  • Directed packaging development with the in-house agency for all international versions.
  • Managed creation & delivery of 56 p. magalog & Fall TV commercials using internal & external agencies.
Marketing Manager, 04/2011 - 01/2012
Foundation Capital Reno, NV,
  • Managed 2.3mm lb fresh mozzarella product line - 8 SKUs under 2 different brand names in unique markets.
  • Developed annual financial and innovation plans, marketing plan.
  • Executed new product renovation/innovation from initial project approval to industrial exploration to final packaging and launch.
  • Managed 2 consumer research studies, qualitative and quantitative, developing research requests, and delivering stimuli and questionnaires.  Wrote and issued final summaries for approval.
  • Developed 2012 marketing program tactics including FSIs, digital FSIs, ICMs, product demos, web contests and engagement programs, shelf talkers and take-ones.
  • Targeted marketing to high volume CDI/BDI cities and retailers.
Marketing Manager, Associate Marketing Manager, Marketing Associate, 02/2004 - 04/2011
Fisher-Price Inc - 750 Employees, $1.8b Sales City, STATE,
Infant Toys & BabyGear (2004–2011) Managed many categories of infant toys & baby durables – Bouncers, Monitors, Bath & Training, with an Associate Marketing Manager direct report.  Usually held $80-100mm in business.
  • Created annual strategic plan for my categories of product.
  • Product team lead on concepting, pricing/orchestration, packaging, and engaging moms/grandmas in direct consumer research panels.  Lead competitive analysis/reviews, dictated/directed consumer research needed. 
  • Dictated forecasting/inventory levels to meet launch dates and smooth production for retailer dates & quantities.  
  • Annually directed development of national publications - Infant & BabyGear 60 p. product guide, 2 72 p. custom bookazines "Loving Your Grandbaby", "Playing With Baby".  
  • BabyGear Team digital strategy lead.  Planned & implemented site revamps, managed 2x/year updates.  
  • Liaison to marketing partners including Sherwin Williams, Destination Maternity, American Baby.
Sales Representative, 1993 - 03/1995
HazMat Environmental Group, Inc City, STATE,
  • Managed sales/customers in $3 million multi-state territory for hazardous waste transportation services.
  • Increased sales 5% through growth of existing base, successfully managing issues, & securing new accounts
Education
MBA: International Management, Expected in
-
University of Buffalo - Buffalo, NY
GPA:
Bachelor of Science: Marketing, Expected in
-
University of Wyoming - Laramie, WY
GPA:
NCAA Div I All-American 2 years, NCAA Academic All-American 2 years
Teaching Certificate - Secondary Education: Teaching, Expected in 2002
-
Daemen College - Buffalo, NY
GPA:
Skills
  • Ads & agency management, content creation & website management
  • Kaizen/cost reduction exercise contributor
  • PowerPoint, Excel, Outlook, Word, Access, Adobe, Photoshop, gmail, Asana, Agile
  • Courses:  Foundations of Leadership, Situational Leadership, Interviewing Skills

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School Attended

  • University of Buffalo
  • University of Wyoming
  • Daemen College

Job Titles Held:

  • Senior Marketing Manager
  • Vice President
  • Branding Consultant
  • Global Franchise Manager/Global Marketing Manager/Category General Manager
  • Marketing Manager
  • Marketing Manager, Associate Marketing Manager, Marketing Associate
  • Sales Representative

Degrees

  • MBA
  • Bachelor of Science
  • Teaching Certificate - Secondary Education

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