Senior Marketing Manager, End User Lead Generation Resume Example Ingram Micro, Inc

SENIOR MARKETING MANAGER, END-USER LEAD GENERATION

Summary

Marketing Professional with 5+ years of proven results in IT and channel marketing
Achieved 20:1+ ROI as developer and manager of direct marketing programs at Ingram Micro, a Fortune 100 organization
Generated over 2 million dollars in revenue as acting sales manager for lead generation programs at Ingram Micro in less than a year
Spearheaded the cultivation of a custom-built cloud-based CRM System that resulted in a distinct competitive advantage for Ingram Micro

Accomplishments

CRM Systems Project Management & Deployment: Over 4 years leading the implementation, customization, automation, and usage of CRM systems to better manage the marketing and sales process and increase effectiveness for measuring and closing sales Demand/Lead Generation: Custom campaigns that generate sales through tailored messaging and targeted database marketing outreach.
Leveraging a suite of integrated direct marketing including tele-prospecting, trigger based emails, interactive webinars, and syndicated content to achieve very high conversion rates for leads and for actual sales.
Database Marketing: Over 4 years of custom direct marketing to predefined targets that deliver measureable ROI.
Expert in acquiring, cross-matching, segmenting, analyzing, and retaining customer data Marketing Analysis: Over 4 years of analyzing customer and product data for the purpose of creating specific direct marketing tactics that can be refined through collecting and analyzing the in-market data Metric-Based Marketing & Sales Reporting: Over 5 years of producing innovative metric-based reports that measure the effectiveness of marketing campaigns and show the correlation between marketing activities and sales Budget Development & Management: Over five years of effectively creating and managing custom marketing campaign budgets.

Experience

Ingram Micro, Inc April 2011 to Current Senior Marketing Manager, End-User Lead Generation
Santa Ana, CA

Create dynamic campaign pricing & metric projection models that enable clients to select marketing campaigns that meet their objectives and budget Construct direct marketing target lists using end user and reseller transactional data, demographics, and behavior Analyze raw POS data and behavioral marketing data to develop in-depth marketing program ROI reports that show the.

Generation Ingram Micro, Inc March 2006 to August 2007 Marketing Manager II, End-User Lead Generation
Santa Ana, CA

correlation between marketing activities and sales Produce the following marketing deliverables for a wide array of IT products: telemarketing scripts, emails, landing pages, webinar presentations, and campaign overviews Define and track marketing program effectiveness and ad just strategies accordingly Develop, sell, and manage custom reseller MDF programs for industry leading IT manufacturers Created strategic direct marketing plans for industry leading IT manufacturers using manufacturer objectives, market research, product research, and competitive analysis Designed, presented, and sold strategic direct marketing programs to industry leading IT manufacturers Produced in-depth quantitative and qualitative marketing campaign reports for industry leading manufacturers that showed pipeline opportunities, marketing metrics, market research, and sales Invented an automated financial forecasting model that provided management with real-time data to ensure sales and.

Generation Ingram Micro, Inc September 2007 to November 2010 Marketing Manager I, End-User Lead Generation
Santa Ana, CA

Worked with a third party supplier to develop key functionality, lead management processes, and metric-based reporting for Ingram Micro's custom-built CRM System Pioneered a closed-loop lead management process that seamlessly moves prospects through Ingram Micro's custom lead funnel Tracked and managed all marketing program budgets using custom-built budget tracking model Orchestrated and facilitated over 100 webinars that addressed a wide variety of audiences including end-users, IT resellers, IT manufacturers, and Ingram Micro Sales.

Vendor Management Ingram Micro, Inc April 2006 to September 2007 Associate Marketing Manager
Santa Ana, CA

Managed and executed marketing plans for several industry leading software manufacturers that generated over 5 million dollars in revenue.
Prepared detailed marketing plans for top-tier software manufacturers by analyzing sales data, client objectives, and employing knowledge of company marketing programs.
Produced in-depth Marketing ROI Reports for various industry leading software manufacturers.

Education

California State University 2010 MBA: Finance Long Beach, CA

University of Michigan Flint, MI

Additional Information

Awards & Nominations Ingram Micro Vendor Marketing MVP Award - Q4 2006 and Q2 2007
Ingram Micro Individual Contributor Award - Q4 2008
Nominated for California State University Long Beach Outstanding Graduate Award - 2011

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