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Senior Marketing Manager Resume Example

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SENIOR MARKETING MANAGER
Experience
Senior Marketing Manager, 01/2017 to 01/2018
Chandigarh University
  • Spearheaded branding strategy launch including: identity, content generation, collateral, and strategic business development.
  • Organize and design high-level marketing communication strategic campaign plans within key target accounts and fixed budgets.
  • Developed training programs and led training workshops for 50 people, and trained sales team of 20 people to achieve 1000 admissions.
  • Coordinated and conducted new student orientations and retention activities via telephone, email and other telecommunication applications.
  • Developed relationships with public and private educational institutions.
Marketing Communications Manager, 01/2014 to 01/2016
Sri Venkateswara University
  • Counseled 1000 + students, providing program procedures, policies, goals/objectives, technical guidance and problem resolution.
  • Initiated the creative work of the website comprised of design, content editing, SEO, PPC, AdWords, analytics, and digital events.
  • Managed annual and term schedules, ensuring that courses are offered with enough frequency that academic program requirements can be fulfilled in reasonable time frames.
  • Devising an integrated marketing campaign strategy; executing the necessary marketing mix through promotional marketing and sales.
  • Designed and programmed new corporate but not limited to: dashboards, content editing, Google analytics, search engine optimization and marketing (SEO/SEM), AdWords, content, photography, media and client portals, and landing pages.
Business Development Executive, 01/2013 to 01/2014
Hindustan Times Media Limited
  • Worked with the PACE team (Partnerships for Action in Education) and edited the student edition, School Times Newspaper.
  • Created high-level strategic market plans that contained: conceptual design, digital global program implementation, media schedules, and cost containment marketing budget strategies.
  • Prepared and organized weekly and monthly calendars for assigned territories and arranged meetings on a daily and weekly basis with the help of Tableau software.
Marketing Executive, 01/2011 to 01/2013
Delhi Technological University
  • Manage day to day marketing activities and long-term marketing strategies, while managing and coordinating with marketing and creative staff to create all marketing materials in line with marketing plans.
  • Coordinated and administered student support to new and enrolled students such as course registration, graduation processing, petitioning, withdrawals, program documentation, student learning accounts, information sessions, receptions, and student orientations.
  • Initiated all digital marketing initiatives (website, paid social, advertising), while overseeing marketing budget for paid campaigns (LinkedIn & Facebook Advertising).
Work History
Senior Marketing Manager, 01/2017 to 01/2018
Chandigarh University
  • Spearheaded branding strategy launch including: identity, content generation, collateral, and strategic business development.
  • Organize and design high-level marketing communication strategic campaign plans within key target accounts and fixed budgets.
  • Developed training programs and led training workshops for 50 people, and trained sales team of 20 people to achieve 1000 admissions.
  • Coordinated and conducted new student orientations and retention activities via telephone, email and other telecommunication applications.
  • Developed relationships with public and private educational institutions.
Marketing Communications Manager, 01/2014 to 01/2016
Sri Venkateswara University
  • Counseled 1000 + students, providing program procedures, policies, goals/objectives, technical guidance and problem resolution.
  • Initiated the creative work of the website comprised of design, content editing, SEO, PPC, AdWords, analytics, and digital events.
  • Managed annual and term schedules, ensuring that courses are offered with enough frequency that academic program requirements can be fulfilled in reasonable time frames.
  • Devising an integrated marketing campaign strategy; executing the necessary marketing mix through promotional marketing and sales.
  • Designed and programmed new corporate but not limited to: dashboards, content editing, Google analytics, search engine optimization and marketing (SEO/SEM), AdWords, content, photography, media and client portals, and landing pages.
Business Development Executive, 01/2013 to 01/2014
Hindustan Times Media Limited
  • Worked with the PACE team (Partnerships for Action in Education) and edited the student edition, School Times Newspaper.
  • Created high-level strategic market plans that contained: conceptual design, digital global program implementation, media schedules, and cost containment marketing budget strategies.
  • Prepared and organized weekly and monthly calendars for assigned territories and arranged meetings on a daily and weekly basis with the help of Tableau software.
Marketing Executive, 01/2011 to 01/2013
Delhi Technological University
  • Manage day to day marketing activities and long-term marketing strategies, while managing and coordinating with marketing and creative staff to create all marketing materials in line with marketing plans.
  • Coordinated and administered student support to new and enrolled students such as course registration, graduation processing, petitioning, withdrawals, program documentation, student learning accounts, information sessions, receptions, and student orientations.
  • Initiated all digital marketing initiatives (website, paid social, advertising), while overseeing marketing budget for paid campaigns (LinkedIn & Facebook Advertising).
Education
Master of Science: Marketing, 08/2019
National University - San Diego, CA
Master's: Mass Communication and JournalismGuru Jambheshwar University - Haryana
Summary
Marketing Manager with 6+ years of experience supporting Senior's Managers by conducting in-depth market research, creating distinguished marketing campaigns, and providing elite brand management services. Highly versified expert in all aspects of marketing communications including: content development, revenue generation, promotions, customer acquisition and retention, internal/ external team management communications, training, campaign development and execution, and global brand awareness recognition.
Publications
1. National University, San Diego, CA Feb 2019- Aug 2019 Member of International Student Ambassador, assisting in conducting monthly International Students orientations and events. 2. Alliance Healthcare Foundation, San Diego, CA May 9th, 2019 Helped coordinate largest health prize competition in the US. 3. MIT Enterprise Forum, San Diego, CA April 5th, 2019 Participated and helped organize event focusing on 5G technology
Highlights
  • Target Market/ Campaign Strategies
  • Event Management
  • Internal/External Client Training
  • Internal/External Client Relationships
  • Project & Content Management
  • Leadership and Positive Team Building
  • Market Research and Data Analysis
  • Facebook & LinkedIn advertising
  • Digital Advertising and Online Marketing
  • Google AdWords/ Analytics
  • Tableau software
  • SKILLS & KEY STRENGTHS
  • Target Market/ Campaign Strategies
  • Event Management
  • Internal/External Client Training
  • Internal/External Client Relationships
  • Project & Content Management
  • Leadership and Positive Team Building
  • Market Research and Data Analysis
  • Facebook & LinkedIn advertising
  • Digital Advertising and Online Marketing
  • Google AdWords/ Analytics
  • Tableau software
  • Academic, Leadership, Sales
  • Advertising, Managing, Search engine optimization
  • Branding, Marketing plans, Strategy
  • Budgets, Market Research, Strategic
  • Budget, Marketing strategies, Tableau
  • Business development, Marketing, Telecommunication
  • Conceptual design, Market, Telephone
  • Content, Marketing communication, Training programs
  • Content Management, Marketing materials, Website
  • Client, Marketing and sales, Workshops
  • Data Analysis, Meetings
  • Documentation, Newspaper
  • Editing, Online Marketing
  • Email, Photography
  • Event Management, Policies
  • Google analytics, Problem resolution
  • Team Building, Program implementation
Skills
  • Academic, Advertising, branding, budgets, budget, business development, conceptual design, content, Content Management, Client, Data Analysis, documentation, editing, email, Event Management, Google analytics, Team Building, Leadership, managing, marketing plans, Market Research, marketing strategies, marketing, Market, marketing communication, marketing materials, marketing and sales, meetings, Newspaper, Online Marketing, photography, policies, problem resolution, program implementation, sales, search engine optimization, strategy, strategic, Tableau, telecommunication, telephone, training programs, website, workshops
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    Resume Overview

    Companies Worked For:

    • Chandigarh University
    • Sri Venkateswara University
    • Hindustan Times Media Limited
    • Delhi Technological University

    School Attended

    • National University
    • Guru Jambheshwar University

    Job Titles Held:

    • Senior Marketing Manager
    • Marketing Communications Manager
    • Business Development Executive
    • Marketing Executive

    Degrees

    • Master of Science : Marketing , 08/2019
      Master's : Mass Communication and Journalism

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