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senior marketing manager resume example with 3+ years of experience

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Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Professional Summary

Astute Communications Specialist with over 3 years of marketing success driving digital and print communications from planning to execution. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content.

Skills
  • Marketing Strategies & Campaigns
  • Brand Development
  • Web & Print Content Development
  • HTML & CSS
  • SQL
  • Data Analysis
  • Public & Media Relations
  • Analytics and SEO
  • Creative and innovative
  • Social media management
  • Budgeting and Allocation 
Work History
10/2020 to 02/2021 Senior Marketing Manager Travel + Leisure Co. | Oro Valley, AZ,
  • Spearheaded the development of the overall marketing strategy & programming for Spotlight 29 Casino & Tortoise Rock Casino.
  • Oversaw the coordination and execution of all marketing promotions & events including sourcing gifts and building offer matrices.
  • Led a team of 12 professionals in the coordination and execution of marketing initiatives including digital marketing, advertising, player services, promotions, and special events.
  • Managed budgets, payroll, hiring, and scheduling of multiple teams across 2 properties including casino marketing, shared services, players club, and call center.
  • Played an integral role in the messaging, preparation, and production for the filming of 2 commercials and multiple property photoshoots for Spotlight 29's renovation campaign and Taproom 29 opening.
  • Collaborated with key stakeholders to establish, initiate and optimize business development strategies based on company targets, product specifications, market data, and budget factors for the tribe's existing brands, the launch of their brewing company 29 Brews, and the opening of Spotlight 29's new restaurant Taproom 29 and Top Shelf bar.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Directed production of all marketing materials, including preparing copy, evaluating proofs, and enhancing layouts.
  • Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
10/2019 to 10/2020 Digital Marketing Specialist Patron Technology | Dallas, TX,
  • Implemented updated list building procedures to rectify issues in data collection and analysis, increasing retail database size by 21%.
  • Engineered segmentation strategy to send targeted messages based on customers' staying behavior for an email campaign, which resulted in a 5% decrease in inactive database.
  • Devised campaign performance report to analyze the performance of all retail email campaigns, which tracks campaign length, the number of emails sent, the number of room nights booked, Average Daily Room Rate, total opt-outs, average emails delivered, and non-open percentage.
  • Managed all email communications for Golden Nugget's casino and retail database.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Developed Google Analytics dashboards and reports tracking website performance and measuring SEO efforts.
  • Created content strategies for digital media.
  • Evaluated project requirements and content standards for each project in order to produce copy in line with creative structure.
07/2017 to 10/2019 Communications Specialist Department Of Health And Human Services | Elko, NV,
  • Worked on a variety of large-scale projects including content installation of their new in-room entertainment system, rebranding the property’s coffee outlet Bean & Bread, as well as creating Bean & Bread’s Brand Standards and Style Guide.
  • Managed advertising functions with $530K budget across various mediums, including traditional, digital, out of house, and marketing collateral.
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
  • Measured success of advertising strategies by tracking KPIs and using data to inform ongoing strategies.
  • Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities, including utilizing Custom Audiences in Facebook ad campaigns to target various casino database segments.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Directed production of all advertising materials, including managing resource allocation, preparing copy, and enhancing layouts of high-end marketing and communication materials for ad buys, on-property collateral and direct mailers/invitations.
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Delivered program information to public by authoring and presenting press releases, conducting media campaigns and maintaining program-related websites.
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
Education
Expected in 2017 to to Bachelor of Arts | Strategic Communications Washington State University, The Edward R. Murrow College of Communication, Pullman, WA, GPA:

with an emphasis in Advertising

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Resume Overview

School Attended

  • Washington State University, The Edward R. Murrow College of Communication

Job Titles Held:

  • Senior Marketing Manager
  • Digital Marketing Specialist
  • Communications Specialist

Degrees

  • Bachelor of Arts

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