Dedicated, results-driven Digital Marketing leader with an entrepreneurial spirit determined to build strategic, successful, and creative brand-driven marketing campaigns that drive profits, advance market share, and establish industry notoriety. Successful at overseeing all stages of initiatives, building positive relationships, and promoting products with creative, forward-thinking, and cost-efficient approaches. Offering 10 years of experience to a new role dedicated to achieving exceptional results on strict timetables.
The Fashion Institute of Design & Merchandising, Expected in 06/2010 – –Associate of Arts:Visual Communications - GPA:
Experience
Ultimate Kronos Group - Senior Marketing Manager Rochester, NY, 10/2013 - Current
Successfully created and launched the brand's Shopify ecommerce site.
Strategically and cost-efficiently built all roles within the Online Department including all day-to-day processes and procedures.
Recruited, hired and trained all each members in each of their departments and delegated daily tasks to ensure weekly goals were being met for all departments of eCommerce.
Manage the day-to-day operations of the ecommerce business including product copywriting & merchandising & daily site maintenance.
Oversee customer service, product listings, SEO, merchandising maintenance and performance.
Developed initiatives for process improvement and reviewed and assessed ongoing operations.
Work cross-functionally with buying team on inventory levels, best sellers, slow movers & out of stock items.
Hired and managed an independent site developer to implement a new site theme to improve the user experience on both desktop & mobile devices.
Track & report analytics and KPI's and use the data to drive marketing goals/initiatives to increase traffic and sales.
Design and manage all aspects of the brand’s Retail & Digital Marketing efforts as well as the Brand’s Ecommerce website to ensure cohesive branding and messaging across all channels.
Managed, designed, and scheduled all brand’s email communication on a weekly basis incorporating product focuses, themes, brand messages ensuring they are reflective of the brand’s marketing goals.
Conceptualized strategies and various tactics to drive product sales both in-store and online. Tracked reporting and used data to drive better future results.
Managed and oversaw all Marketing expenses for the company including the Online business. Used budget to aim to effectively execute the brand’s goals and drive ROI.
Identified brand marketing opportunities and risks, recognizing industry trends and anticipating future trends to keep the brand at the forefront of omnichannel marketing within our industry.
Partnered and cultivated both vendor and consulting relationships to meet the brand’s needs and budget.
Assisted the Buying department with planning and buying at the bi-yearly Magic Tradeshows for the ecommerce store, ensuring buying adhered to the buying budget, brand’s trend focuses, and our customer base.
Chicago Lighthouse - Creative Assistant Chicago, IL, 01/2008 - 01/2017
Assisted head designer/owner in creating designs reflective of industry trends to bring to market.
Assisted owner with reviewing samples to ensure adherence to company's quality standards.
Drove brand development to effectively align products with consumer demands.
Produced all seasonal lookbook shoots for the brand.
Traveled assisted with design, set-up and breakdown at biyearly trade shows.
Assisted with
Pursued, generated and cultivated relationships with top retail buyers to gain new accounts and drive sales at biyearly trade shows.
Binance - Product Assistant Africa, IN, 02/2013 - 10/2013
Produced impactful product copy that was reflective of the brand voice on Ruche & Threadsence websites.
Worked in Magento to produce and submit work.
Prepped & photographed new products on mannequins for Ruche & ThreadSencewebsites.
Prioritized and organized tasks to efficiently accomplish daily tasks.
Worked closely with team members to delivery project requirements.
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