(555) 432-1000,
, , 100 Montgomery St. 10th Floor

Dedicated, results-driven Digital Marketing leader with an entrepreneurial spirit determined to build strategic, successful, and creative brand-driven marketing campaigns that drive profits, advance market share, and establish industry notoriety. Successful at overseeing all stages of initiatives, building positive relationships, and promoting products with creative, forward-thinking, and cost-efficient approaches. Offering 10 years of experience to a new role dedicated to achieving exceptional results on strict timetables.

  • Proficient in Shopify ecosystem
  • ECommerce (acquisition, conversion, retention, brand strategy & operations)
  • Customer Relationship Management
  • Team management & collaboration
  • Excellent interpersonal communications
  • Time management
  • Problem Resolution
  • Brand development and awareness
  • Project management
  • Online/retail marketing and advertising
  • Search engine optimization (SEO)
  • Google Analytics
  • Internet and E-mail Marketing (Klaviyo)
  • Brand Content strategy & creation
  • Industry trend understanding
Education and Training
The Fashion Institute of Design & Merchandising , Expected in 06/2010 Associate of Arts : Visual Communications - GPA :
Ultimate Kronos Group - Senior Marketing Manager
Rochester, NY, 10/2013 - Current
  • Successfully created and launched the brand's Shopify ecommerce site.
  • Strategically and cost-efficiently built all roles within the Online Department including all day-to-day processes and procedures.
  • Recruited, hired and trained all each members in each of their departments and delegated daily tasks to ensure weekly goals were being met for all departments of eCommerce.
  • Manage the day-to-day operations of the ecommerce business including product copywriting & merchandising & daily site maintenance.
  • Oversee customer service, product listings, SEO, merchandising maintenance and performance.
  • Developed initiatives for process improvement and reviewed and assessed ongoing operations.
  • Work cross-functionally with buying team on inventory levels, best sellers, slow movers & out of stock items.
  • Hired and managed an independent site developer to implement a new site theme to improve the user experience on both desktop & mobile devices.
  • Track & report analytics and KPI's and use the data to drive marketing goals/initiatives to increase traffic and sales.
  • Design and manage all aspects of the brand’s Retail & Digital Marketing efforts as well as the Brand’s Ecommerce website to ensure cohesive branding and messaging across all channels.
  • Managed, designed, and scheduled all brand’s email communication on a weekly basis incorporating product focuses, themes, brand messages ensuring they are reflective of the brand’s marketing goals.
  • Conceptualized strategies and various tactics to drive product sales both in-store and online. Tracked reporting and used data to drive better future results.
  • Managed and oversaw all Marketing expenses for the company including the Online business. Used budget to aim to effectively execute the brand’s goals and drive ROI.
  • Identified brand marketing opportunities and risks, recognizing industry trends and anticipating future trends to keep the brand at the forefront of omnichannel marketing within our industry.
  • Partnered and cultivated both vendor and consulting relationships to meet the brand’s needs and budget.
  • Assisted the Buying department with planning and buying at the bi-yearly Magic Tradeshows for the ecommerce store, ensuring buying adhered to the buying budget, brand’s trend focuses, and our customer base.
Chicago Lighthouse - Creative Assistant
Chicago, IL, 01/2008 - 01/2017
  • Assisted head designer/owner in creating designs reflective of industry trends to bring to market.
  • Assisted owner with reviewing samples to ensure adherence to company's quality standards.
  • Drove brand development to effectively align products with consumer demands.
  • Produced all seasonal lookbook shoots for the brand.
  • Traveled assisted with design, set-up and breakdown at biyearly trade shows.
  • Assisted with
  • Pursued, generated and cultivated relationships with top retail buyers to gain new accounts and drive sales at biyearly trade shows.
Binance - Product Assistant
Africa, IN, 02/2013 - 10/2013
  • Produced impactful product copy that was reflective of the brand voice on Ruche & Threadsence websites.
  • Worked in Magento to produce and submit work.
  • Prepped & photographed new products on mannequins for Ruche & ThreadSence websites.
  • Prioritized and organized tasks to efficiently accomplish daily tasks.
  • Worked closely with team members to delivery project requirements.

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School Attended

  • The Fashion Institute of Design & Merchandising

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  • Creative Assistant
  • Product Assistant


  • Associate of Arts

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