HIGHLY MOTIVATED MARKETING PROFESSIONAL EXPERIENCED IN ELEVATING COMPANY PERFORMANCE THROUGH STRATEGIC MARKETING, CONTENT INTEGRATION, BRANDED ENTERTAINMENT, PROMOTIONS AND EVENTS. DRIVES ADVERTISING REVENUE BY CREATING COMPELLING VALUE PROPOSITIONS AND COMMUNICATING PERSUASIVE STORIES TO SALES FORCE AND CLIENTS
Photoshop, Keynote, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Omniture, CRM systems
Senior Marketing Manager New York, New YorkNCM Media Networks/May 2010 to Current
Develop and execute revenue-generating, multiplatform, integrated marketing programs for advertisers.
Assist in responding to client RFPs.
Ability to understand client brief, interpret the ask and develop ideas to answer client objectives while also maintaining integrity of show editorial as necessary.
Handle client-based projects, which may include acting as the liaison between client and production and assisting with client integrations on-set.
Work with the SVP of ad sales marketing and other key stakeholders to develop annual trade marketing strategy and implement tactical plans to deliver on sales goals and priorities.
Develop external communications to reach the advertising community, including media planning and execution, B2B website and direct mail programs.
Manage the development of ad sales collateral materials including 1-sheets, presentations, newsletters, mailers, sizzle reels, upfront materials and sales materials, working with internal and external agencies as necessary.
Manage the ad sales marketing budgets for specified properties, including processing and tracking invoices and partnering with finance team to ensure accuracy.
Organize conference sponsorships and ad sales client events.
Work collaboratively with internal departments including sales, legal, production, events, and creative services for various projects.
NCM Media Networks operates the largest digital in-theatre advertising network through a venture of AMC Entertainment, Cinemark and Regal Entertainment Group.
NCM provides advertisers the opportunity to highlight a sight, sound and motion brand experience in a highly engaged environment.
Works directly with account managers to answer RFP's on categories including Food & Packaged Goods, Fitness, Automotive and Travel.
Customize proposals based on goals of each advertiser.
Manages team of four in the development of category specific strategies.
Creates all go-to-market sales materials including category specific presentations, one sheets, custom mailings and other client facing touch points.
Collaborates with internal departments including sales, digital, legal, and design to conceptualize and execute revenue-generating, multi-platform programs that utilize on-screen, social media, mobile, online, event product integration and sampling components.
Extracts research stories and create tools for sellers to bring to the ad community using syndicated research, competitive intelligence and internal surveys.
Leads the team in creative brainstorming to construct custom integrated cinema advertising opportunities
Premiere Radio Networks
Premiere Radio Networks is the largest national syndicator of audio content distributed to over 2,000 AM/FM stations, online, satellite, and mobile, reaching over 190 million listeners weekly.
Senior Marketing Manager New York, New YorkAd Sales and Digital Solutions/Aug 2006 to May 2010
Created traditional and digital marketing strategies including creative development, online branded content and promotions to generate ad on-air and online sales revenue.
Produced sales collateral including online and video content, category presentations, sell sheets, case studies, multi-platform client presentations, and promotional recaps.
Responded to national advertisers requests for proposals.
Oversaw the department's infrastructure including market research, project schedules, budgets, and coordinate appropriate workflow processes for successful implementation of all marketing materials.
Directed in-house graphic designers to implement and oversee creation of advertising materials including creative branding materials, copywriting, design, layout and brand guideline compliant materials
Sandals and Beaches Resorts
Sandals Resorts is the #1 all-inclusive luxury resorts in the Caribbean.
There are 12 Sandals Resorts located in Jamaica, Antigua, St.
Lucia and the Bahamas.
Sales Promotions Coordinator Miami, FloridaMay 2003 to Aug 2006
Planned and executed multiple upscale broadcast media events.
Owned the logistics, overall project management and day-to-day communications.
Coordinated all services for events, such as venues, transportation, accommodations, speakers, materials, catering, and comprehensive itineraries.
Directed creative team on the conceptualization and production of print material, from invitations to custom welcome kits for promotional campaigns.
Produced post-event marketing recaps and led internal communication around event execution including marketing and public relations.
Education and Training
Bachelor of Science: Healthcare ManagementTowson UniversityMay 2000Healthcare Management
Photoshop, Premiere, ad, advertising, ad sales, ask, audio, Automotive, B2B, branding, broadcast, budgets, competitive intelligence, content, copywriting, CRM, client, creative development, direct mail, editorial, finance, graphic, layout, legal, logistics, market research, marketing strategies, marketing strategy, marketing, marketing materials, market sales, materials, media planning, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Works, network, Networks, newsletters, presentations, processes, project management, proposals, public relations, Radio, research, RFP, sales, FM, sound, stories, surveys, theatre, transportation, video, website, workflow