Senior Marketing Manager Resume Example
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SENIOR MARKETING MANAGER
Professional Summary
- Innovative Marketing leader with 9+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies.
- Knowledgeable about budget administration, product launches and partnership development.
- Proficient in Microsoft Office, Salesforce, WordPress and Pardot.
- Results-oriented, collaborative, analytical and strategic with comprehensive B2B and B2C background in vendor management, budgeting, event planning, strategic planning, direct and digital marketing.
- Relationship management skills with website, design and PR agencies.
- Excellent problem solving skills, organized, detail-oriented, attentive and decisive leader.
- Strong executive written, presentation and verbal communication skills.
Work History
Senior Marketing Manager, 12/2016 to Current
Ultimate Kronos Group – Montgomery , AL
Ultimate Kronos Group – Montgomery , AL
- Manage logistics of 30+ healthcare conferences per year, including budgeting, contract signing, booth and promotional item inventory, speakership content prep and strategy, event booking and event promotions.
- Create content, plan and execute webinars and email campaigns, producing qualified leads. Approximately, 5 webinars annually and 18 list emails monthly.
- Manage website vendor, review SEO Analytics and ensure successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets.
- Develop and leverage data insights from previous campaigns and market research to develop targeted marketing initiatives.
- Manage design agency and oversee design and artwork projects from concept through completion.
- Build and strengthen strategic relationships with internal stakeholders including Sales, product development and network management teams.
- Direct marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Develop marketing content such as blogs, whitepapers, infographic, promotional materials and social ads for LinkedIn and Twitter.
- Report social media and online marketing campaign results.
- Analyze competitor pages to identify backlink strategy and keyword opportunities.
- Plan and implement studies to assess market conditions and evaluate results to enhance marketing campaigns.
- Create and distribute weekly market intel newsletter to internal stakeholders including senior management team and monthly marketing newsletter to blog subscribers.
Marketing Project Manager, 06/2015 to 11/2016
Mindbody, Inc – San Luis Obispo , CA
Mindbody, Inc – San Luis Obispo , CA
- Managed Pay-Per-Lead campaigns, Pay-Per-Click campaigns and Website for all 32 campuses owned by Premier Education Group.
- Created and executed email-marketing campaigns.
- Implemented social media strategy and execution to promote brand and increase web traffic.
- Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
- Directed planning, budgeting and vendor selection.
- Reviewed video production for websites and YouTube channels.
- Wrote and edited content for catalogs, newsletters and other materials.
- Reviewed and edited blog posts to guarantee high content quality.
- Researched, proposed and implemented vendor services to decrease costs to organization.
Senior Marketing Associate, 05/2011 to 05/2015
Avison Young – Jacksonville , FL
Avison Young – Jacksonville , FL
- Created effective messaging using language, graphics and marketing collateral.
- Compared vendor marketing expenses against established budgets.
- Coordinated with internal business divisions, and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Developed partnerships with third party industry vendors for lead generation.
- Worked closely with campuses owned by Premier Education Group to identify their needs and challenges and provide solutions-oriented campaign themes.
- Ordered and distributed office supplies while adhering to a fixed office budget.
- Organized all new hire, security and temporary paperwork.
- Directed administrative functions for the CEO and Vice President of Marketing.
- Distributed company-wide announcements, booked conference rooms and coordinated catering for annual staff development forum.
Education
MBA: Expected Graduation, May 2020
University of Connecticut - City, State
University of Connecticut - City, State
- Concentration: Marketing and Management
- Coursework in Leadership, Digital Analytics, Internal Business, Strategy, Policy and Planning
Bachelor of Science: Business Administration, May 2011
Western New England University - City, State
Western New England University - City, State
- Concentration: Marketing Communications and Advertising
- 3.54 GPA (Honors)
- Dean's list all semester
Certifications
Google Analytics Immersive
- Imparture: Issued March 2018
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Resume Overview
School Attended
- University of Connecticut
- Western New England University
Job Titles Held:
- Senior Marketing Manager
- Marketing Project Manager
- Senior Marketing Associate
Degrees
- MBA : Expected Graduation, May 2020
Bachelor of Science : Business Administration , May 2011
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