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Senior Marketing Manager Resume Example

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SENIOR MARKETING MANAGER
Professional Summary
  • Innovative Marketing leader with 9+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. 
  • Knowledgeable about budget administration, product launches and partnership development. 
  • Proficient in Microsoft Office, Salesforce, WordPress and Pardot. 
  • Results-oriented, collaborative, analytical and strategic with comprehensive B2B and B2C background in vendor management, budgeting, event planning, strategic planning, direct and digital marketing. 
  • Relationship management skills with website, design and PR agencies.
  • Excellent problem solving skills, organized, detail-oriented, attentive and decisive leader.
  • Strong executive written, presentation and verbal communication skills.
Work History
Senior Marketing Manager, 12/2016 to Current
CareCentrix – 20 Church Street, Hartford, CT 06103
  • Manage logistics of 30+ healthcare conferences per year, including budgeting, contract signing, booth and promotional item inventory, speakership content prep and strategy, event booking and event promotions.
  • Create content, plan and execute webinars and email campaigns, producing qualified leads. Approximately,  5 webinars annually and 18 list emails monthly.
  • Manage website vendor, review SEO Analytics and ensure successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets.
  • Develop and leverage data insights from previous campaigns and market research to develop targeted marketing initiatives.
  • Manage design agency and oversee design and artwork projects from concept through completion.
  • Build and strengthen strategic relationships with internal stakeholders including Sales, product development and network management teams.
  • Direct marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Develop marketing content such as blogs, whitepapers, infographic, promotional materials and social ads for LinkedIn and Twitter.
  • Report social media and online marketing campaign results.
  • Analyze competitor pages to identify backlink strategy and keyword opportunities.
  • Plan and implement studies to assess market conditions and evaluate results to enhance marketing campaigns.
  • Create and distribute weekly market intel newsletter to internal stakeholders including senior management team and monthly marketing newsletter to blog subscribers.
Marketing Project Manager, 06/2015 to 11/2016
Premier Education Group – 545 Long Wharf Drive, New Haven, CT 06511
  • Managed Pay-Per-Lead campaigns, Pay-Per-Click campaigns and Website for all 32 campuses owned by Premier Education Group.
  • Created and executed email-marketing campaigns.
  • Implemented social media strategy and execution to promote brand and increase web traffic.
  • Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
  • Directed planning, budgeting and vendor selection.
  • Reviewed video production for websites and YouTube channels.
  • Wrote and edited content for catalogs, newsletters and other materials.
  • Reviewed and edited blog posts to guarantee high content quality.
  • Researched, proposed and implemented vendor services to decrease costs to organization.
Senior Marketing Associate, 05/2011 to 05/2015
Premier Education Group – 1 Monarch Place, Springfield, MA 01119
  • Created effective messaging using language, graphics and marketing collateral.
  • Compared vendor marketing expenses against established budgets.
  • Coordinated with internal business divisions, and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
  • Developed partnerships with third party industry vendors for lead generation.
  • Worked closely with campuses owned by Premier Education Group to identify their needs and challenges and provide solutions-oriented campaign themes.
  • Ordered and distributed office supplies while adhering to a fixed office budget.
  • Organized all new hire, security and temporary paperwork.
  • Directed administrative functions for the CEO and Vice President of Marketing.
  • Distributed company-wide announcements, booked conference rooms and coordinated catering for annual staff development forum.
Education
MBA: Expected Graduation, May 2020
University of Connecticut - Hartford, CT
  • Concentration: Marketing and Management
  • Coursework in Leadership, Digital Analytics, Internal Business, Strategy, Policy and Planning
Bachelor of Science: Business Administration, May 2011
Western New England University - Springfield, MA
  • Concentration: Marketing Communications and Advertising
  • 3.54 GPA (Honors)
  • Dean's list all semester
Certifications

Google Analytics Immersive

  • Imparture: Issued March 2018 
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Resume Overview

Companies Worked For:

  • CareCentrix
  • Premier Education Group

School Attended

  • University of Connecticut
  • Western New England University

Job Titles Held:

  • Senior Marketing Manager
  • Marketing Project Manager
  • Senior Marketing Associate

Degrees

  • MBA : Expected Graduation, May 2020
    Bachelor of Science : Business Administration , May 2011

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