Results-oriented marketing professional bringing more than 15 years of wide-ranging experience executing measurable marketing campaigns for high profile companies. Successful in driving breadth reach, cost efficiencies and improved audience connections and communications.
Business & Audience Marketing
Retention and reactivation strategies
Promotions and contests
Coaching & People Management
Events & Promotion Marketing
New Product Launches
Extensive Project Management
Sponsorship & Partnership Sales
Senior Marketing Manager05/2005
to 05/2010 Company Name – City,
Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
Created effective messaging using language, graphics and marketing collateral.
Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
Increased website traffic by an average of [Number]% each month using cutting-edge inbound marketing techniques.
Senior Client Manager, Microsoft Xbox08/2001
to 05/2005 Company Name – City,
Customer Service Operations Manager05/2000
to 07/2001 Company Name – City,
Responsible for leadership and project management of new call center operations to support new online shopping business concept
Partnered with marketing to deliver campaign goals
Led team performance measured by customer satisfaction and sales
Recruited and trained team of 8-12 staff
Telemarketing Department Manager05/1995
to 05/2000 Company Name – City,
Targeted both new and existing consumers by designing a multi-pronged and comprehensive Telemarketing strategy for customer acquisition and retention.
Managed business partnerships with six Call Center agencies across Canada including contract negotiations plus budget, business and performance reviews
Worked closely with Call Center Partners to identify their needs and challenges and provide solutions-oriented campaign themes.
Devised Telemarketing strategies, including segmenting strategies, welcome and winback campaigns plus important upgrade and attach programs
Bachelor of Arts: Psychology Major, Business 1995Wilfrid Laurier University-
High School Diploma with Ontario Scholarship Award: 1992Sir James Dunn High School-
Microsoft Canada CIRCLE of EXCELLENCE Award Winner, 2009
Microsoft Global Best in Role Award Winner, 2009
Microsoft Canada Quarterly Award Winner, 2008
Microsoft Canada Quarterly Forecast Accuracy Winner, 2008
Microsoft Canada Marketing Extreme Team Winner, 2007 (launch team)
Microsoft Global Best in Role Award Winner, 2007
Wilfrid Laurier University MVP skating Award, 1993
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Wilfrid Laurier University
Sir James Dunn High School
Job Titles Held:
Senior Marketing Manager
Senior Client Manager, Microsoft Xbox
Customer Service Operations Manager
Telemarketing Department Manager
Bachelor of Arts : Psychology Major, Business 1995 High School Diploma with Ontario Scholarship Award : 1992
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