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Senior Marketing Manager Resume Example

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SENIOR MARKETING MANAGER
Professional Summary

I have 10 years of experience in marketing execution and strategy. I have managed campaigns through different channels such as AdWords, DV360, and social media. I have established and conducted KPI evaluations for paid media's effectiveness CPM, CPC, CPL, CPA, CPI, implement new strategies and tactics, and built effective cross-functional relationships.

Skills
  • Strategic Thinking
  • Behavioral analysis/Cultural indexes
  • Teamwork
  • SEO and content strategy
  • SEM, Programmatic, PPC
  • ATL and BTL marketing
  • Budget tracking and optimization
  • Leadership
  • Change Management
  • Goal and results-oriented
  • Technical Knowledge
    Innovative
  • Communication skills and networking ability
  • Adaptability
  • Strong attention to detail
  • Organizational skills
Work History
Senior Marketing Manager, 08/2020 to Current
Company Name – City, State
  • Designed and executed digital marketing strategies across multiple channels and markets, increasing brand consideration by 14%.
  • Managed integration of four cross-functional teams to ensure positive and consistent customer journey
  • Analyze market trends to forecast to establish company's goals and KPIs
  • Evaluated and redistributed resources relating to hardware, software, and consulting fees, reducing fixed expenses by 5%.
  • Analyzed and reported social media and online marketing campaign results.
  • Designed and executed video and PPC campaign strategies, increase minutes viewed by 300% and conversions by 26%
  • Utilized knowledge of online strategies such as search engine marketing, product listings, and affiliate marketing to maximize campaign results.
Senior Local Marketing Manager, 04/2017 to 08/2020
Company Name – City, State
  • Managed and designed all marketing initiatives for four cities, increasing Metro by T-Mobile's positive perception by 23% in an 11 month period.
  • Managed all vendor, media, and dealer relationships increasing dealer satisfaction from 75% to 98% in an 11 month period.
  • Designed and executed integrated marketing campaigns incorporating digital and traditional marketing strategies, and constantly exceeded the quarterly sales goals.
  • Managed a team of six brand ambassadors and ensured a positive customer experience at all events.
  • Planned and executed events and marketing programs, producing qualified leads.
Senior Media Specialist, 08/2014 to 11/2016
Company Name – City, State
  • Instructed students and staff in information and technology literacy skills, including research processes and understanding copyright, fair use, and intellectual property licensing.
  • Managed, designed, and executed all media approaches to increase awareness, consideration, and market share.
  • Developed public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition, and industry trends.
  • Oversaw professional social media messaging through content development.
  • Conceptualized, planned, and executed original designs for a wide range of website properties.
  • Designed graphics for website decoration and layout.
  • Maintained websites for branches of Fort Stockton ISD.
  • Configured and purchased domains for websites.
  • Established presentation consistency across Chrome, Safari, Firefox, and other common browser interfaces.
  • Developed functional digital design concepts across various platforms to strengthen company brand and identity, increasing reactions, and engagement by 15% per quarter.
  • Designed, mapped, built, and maintain the website, increasing organic ranking to the first 4 positions for targeted keywords.
  • Planned, wrote, and gathered, and optimized content for the website, positioning it as a local valuable resource for the primary and secondary target audience.
Owner, 01/2010 to 08/2016
Company Name – City, State
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Increased client base by 45% in 10 months.
  • Develop customer referral and retention programs, increasing repeat business by 50%.
  • Designed and executed digital marketing strategies to promote services, increasing ROI by 150%.
  • Developed collateral such as display, marketing and packaging materials to support product branding strategies.
  • Developed creative design for marketing packages, including print materials, brochures, banners and signs.
  • Designed website layouts, templates and unique branded looks.
  • Applied knowledge of production to create high-quality images.
  • Designed graphics for websites, logos and promotions for marketing purposes.
  • Photographed high-quality images for both print and internet distribution.
Education
Bachelor of Arts: Mass Media, Art, Film And Video , 12/2017
Brooks Institute - City
Certification : DV 360, 10/2020
Google Marketing Platforms - City
Certification : People Management Training , 03/2017
T-Mobile - City
Certification : CMS - WordPress, 08/2017
WordPress CMS - City
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Resume Overview

School Attended

  • Brooks Institute
  • Google Marketing Platforms
  • T-Mobile
  • WordPress CMS

Job Titles Held:

  • Senior Marketing Manager
  • Senior Local Marketing Manager
  • Senior Media Specialist
  • Owner

Degrees

  • Bachelor of Arts : Mass Media, Art, Film And Video , 12/2017
    Certification : DV 360 , 10/2020
    Certification : People Management Training , 03/2017
    Certification : CMS - WordPress , 08/2017

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