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Senior Marketing Manager Resume Example

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SENIOR MARKETING MANAGER
Summary
Marketing management position that utilizes my experience and educational background, and enables me to make a positive contribution to the organization. Accomplished marketing professional with comprehensive retail marketing experience, encompassing strategic planning, research, interactive marketing, creative development, media planning, direct-marketing, agency relations, sales promotion and budget management. Focused on achieving continuous, improved business performance.
Experience
Senior Marketing ManagerJan 2016 to Current
Northgate Gonzalez Markets － Anaheim, Ca.
  • Lead the development and delivery of annual financial plan and manage budgets on a period, quarter and annual basis.
  • Develop and mentor a team of Marketing and creative professionals.
  • Including project scheduling, annual reviews and goal setting.
  • Develop messaging and sales plan.
  • Delivered plan on a quarterly basis; including print strategy, messaging, sales programs, sales and customer projections.
  • Work with internal sales teams to establish and develop annual plans that allow for effective shopper marketing co-funding in the areas of TV, radio and digital, deliver improved ROI and expanded partnership with CPG partners.
  • Direct internal teams to ensure all initiatives are adequately supported to ensure integrated messaging and tactical execution of campaigns and marketing plans.
  • Create social media, yelp and other digital campaigns for sales events.
Advertising ManagerJan 2015 to Jan 2016
  • Led the development of annual integrated advertising plan.
  • Including media buys and placements, creative messaging plan and other agency deliverables.
  • Plan focused on driving sales, customer count, and improved brand image to targeted customer base.
  • Led the execution of this plan including commercial production, creative production and final product execution.
  • Acted as the point person with various adverting agencies to ensure the best partnerships, on-time delivery and on-brand concepts at a competitive cost structure.
  • Delivered analysis and performance metrics to management and CPG brands to cultivate opportunities and maximize relationship and sales.
  • Led marketing approaches and reactions to marketplace conditions, competitive and/or store support for remodels, new stores and underperforming stores.
Marketing Project ManagerJan 2010 to Jan 2015
  • Led re-branding campaign for the Arizona division, acquired in 2014.
  • Successfully developed grand-reopening plans for all 11 locations which included the re-design of their weekly ad, and grand reopening sale events.
  • Managed the distribution of over 2M weekly printed circulars.
  • Constantly adjusted distribution profiles to reflect demographic and competitive changes.
  • Profiles included 50 locations in California, Arizona, New Mexico and Texas.
  • Assisted on the development of point of sale marketing material for all seasonal campaigns.
  • Championed the implementation of new in-store weekly signage programs for various departments, resulting on improved branding and price perception and lower labor costs.
  • Analyzed store performance on a weekly basis and reported findings and recommendations to company owners.
  • This resulted on multiple local campaigns to support underperforming locations.
  • Headed multi-channel marketing campaigns for all the company's store openings.
  • Developed system to track price competitiveness against local competitors in all markets.
  • Analyzed results and communicated findings to senior management team to adjust pricing strategies and maintain market share.
  • Developed and implemented promotional, sponsorships and community relations events.
  • Designed company's business presentations for company rallies and shows.
  • Produced media kits that demonstrated key marketing analytics and demographics for use in sales presentations.
  • Efforts were credited as instrumental in closing numerous vendor commitments.
  • Acted as brand ambassador of the company events, trade shows, conferences and presentations.
Assistant Human Resources ManagerJan 2005 to Jan 2010
  • Successfully trained all types of personnel, including department managers to use online productivity and scheduling tools.
  • Coached department heads about improving productivity, sales projections and other budgets using available information and excel worksheets.
  • Assisted HR Manager in ensuring that work schedules were completed and meet the needs of the store.
  • Assisted Manager in monitoring the performance management process to ensure all employees were receiving proper job training, coaching and annual evaluations.
  • Produced presentations for weekly manager's meetings, sales programs, district meetings and trainings.
Education
Bachelor of Science, Business Administration Information SystemsMay 2010San Diego State University － San Diego, CaliforniaBusiness Administration Information Systems Studies focused on Information systems analysis, networks and data communications, data management systems, IT analysis, management and organizational behavior, and web development.
Web Designer, Certificate of Achievement Web Flash Designer, Certificate of Achievement
Web accessibility and design, program logic design, and Adobe Creative Suite.December, 2008Southwestern College － Chula Vista, California
Skills
Adobe Creative Suite, ad, advertising, agency, branding, budgets, business presentations, closing, coaching, community relations, competitive, conferences, data communications, data management, delivery, driving, senior management, financial, Flash, goal setting, HR, image, Information systems, logic, marketing plans, marketing, market, marketing material, meetings, mentor, messaging, excel, networks, organizational, performance management, personnel, presentations, pricing strategies, radio, receiving, sales, sales plan, scheduling, strategy, TV, trade shows, Web Designer, web development
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Resume Overview

Companies Worked For:

  • Northgate Gonzalez Markets

School Attended

  • San Diego State University
  • Southwestern College

Job Titles Held:

  • Senior Marketing Manager
  • Advertising Manager
  • Marketing Project Manager
  • Assistant Human Resources Manager

Degrees

  • Bachelor of Science , Business Administration Information Systems May 2010
    Web Designer, Certificate of Achievement Web Flash Designer, Certificate of Achievement
    Web accessibility and design, program logic design, and Adobe Creative Suite. December, 2008

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