(555) 432-1000,
Montgomery Street, San Francisco, CA 94105

Skilled Marketing professional well-versed in identifying market trends and customer needs to create highly-targeted marketing campaigns, from concept development to execution and launch.

  • Strategic planning
  • Multicultural marketing
  • Hispanic Market
  • Shopper marketing
  • Integrated marketing programs
  • Account services

  • New business efforts
  • Digital and social
  • Product launch
  • Retail channelTrade and events marketing
  • Research
  • Bilingual: English, Spanish
Apec University Santo Domingo, Expected in 1 1990 Bachelor's Degree : Marketing - GPA : Marketing
  • Executive Development Seminars.
  • Undertaken several internal compliance, anti-money laundering and leadership, as well as social media and digital.
  • Finance for Marketing Professionals workshops.
Qiagen N.V - Senior Manager
Concord, MA, 06/2012 - 04/2014
  • Responsible for leading agency's Hispanic shopper and promotional marketing business for Nestlé and J&J Neutrogena clients.
  • Acted as the main interface with client and agency partners.
  • Led planning of brand, shopper and activation strategies in the development of marketing plans Managed client relationship, oversaw overall program management, including program execution and reporting Developed proposals, year plans, client meeting/presentation materials, client budgets Provided leadership for internal account, planning and creative teams as well as with interagency and vendor partners to deliver excellence Contributor to the agency's existing accounts and new client business development efforts.
Aderant Holdings, Inc - Marketing Manager
Portland, OR, 09/2009 - 05/2012
  • Drove revenue growth of U.S.
  • International money transfer business by developing key marketing strategies & go-to-market programs, leveraging cultural/customer insights & passion points.
  • Developed integrated high visibility plans for the US to Mexico and Latin America that considered macro-economic trends, competition activity and that leveraged commonalities and powerful consumer insights to win and differentiate the brand in the marketplace Integrated plans included Advertising, Content Integration, PR, Digital, Social media, D2C, OOH, grassroots events, partnerships and opportunities with strategic accounts Planned, developed and executed regional marketing campaigns and merchandising at retail level in coordination with the Sales and Regional Marketing teams Drove the planning and execution of corporate quarterly campaign PR launch events.
  • Celebrities included: John Legend, Alicia Keys, Pitbull, Daddy Yankee.
Ben E Keith Co - Assistant Marketing Manager
Uvalde, TX, 05/2006 - 09/2009
  • Responsible for the strategy, execution and analysis of all promotional and Grassroots efforts in the US, focusing on US to Mexico, Central America and South America.
  • Coordinated the execution of over 40 massive events in top US Hispanic markets Led the relationship with retail channel partners Managed multi-agency partners Led the creation, production and deployment of all campaign collateral materials Managed Community Consultant teams.
Aderant Holdings, Inc - Marketing Manager
Richmond, VA, 10/2001 - 04/2006
  • Responsible for marketing of FlexxSpace, the company's network of business communities spanning nearly 8 million square feet throughout the Southeastern U.S.
  • Implementation of tenant benefits and coordination of network membership Supervision of all Public Relations and Advertising initiatives Planning and coordination of special meetings and events for brokers and tenants as well as coordination of Real Estate trade shows Development of online promotions as well as coordination of marketing activities.
M/I Homes - Marketing Coordinator
Raleigh, NC, 05/1997 - 10/2001
  • Events & Promotions Responsible for planning, producing and executing all promotional actions in the U.S.
  • Developed Marketing and promotional strategies to position the brand in the market Managed the negotiation, purchasing, planning and implementation of Americatel's participation at massive and special events Led business relations with consulates, embassies and community organizations Responsible for the design, production, storage and distribution of promotional materials Coordinated Public Relations tours with the spokesperson Responsible for the development of community programs.
Fluent in Spanish and English.
Professional Affiliations
Awards: Honored with eleven quarterly Accelerator Awards for marketing initiatives excellence and CEO's World Class Team Performance Awards for business growth and market share gains - Western Union Member: Association of National Advertisers (ANA)
Advertising, agency, benefits, budgets, business development, Consultant, Content, client, clients, English, special events, Latin, leadership, marketing strategies, marketing plans, marketing, market, materials, meetings, merchandising, Excel, money, Microsoft Office, Outlook, PowerPoint, win, Word, negotiation, network, PR, producing, program management, promotional materials, proposals, Public Relations, purchasing, Real Estate, reporting, retail, Sales, Fluent in Spanish, strategy, strategic, Supervision, trade shows

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