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Senior Manager, Elite Program - Marriott Rewards and The Ritz-Carlton Rewards Resume Example

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SENIOR MANAGER, ELITE PROGRAM - MARRIOTT REWARDS AND THE RITZ-CARLTON REWARDS
Professional Summary

•Proven change agent, marketing strategist and driving force behind successful programs and promotions

•Business leader who quickly identifies opportunities to improve and drives change

•Strong relationship builder able to leverage partnership strengths to develop relationships to their full potential


Experience
Marriott Rewards & The Ritz-Carlton Rewards Marriott InternationalNovember 2011 to CurrentSenior Manager, Elite Program - Marriott Rewards and The Ritz-Carlton Rewards
Bethesda, MD
  • Responsible for developing, managing and executing programs and initiatives to enhance member recognition and engagement, services, and benefits across all touch points for Marriott Rewards and Ritz-Carlton Rewards Elite members.
  • Execute the Elite strategy to ensure meaningful value is delivered to Elite members to create strong advocacy to retain and grow our current 4.5M Elite members that represent $10B in 2014 annual revenue
  • Drive innovation on Elite program by developing and launching enhancements that are marketable, have the ability to be operational and create breakthrough results
  • Lead efforts to identify and launch new benefits or services that meet evolving member expectations, support Rewards program strategy, and Brand/Market needs
  • Evaluate and evolve Elite status thresholds and levers as needed versus key competitors to achieve the right member attainment mix globally / key markets.
  • Develop and manage $5M Elite program budget
  • Launch programs to more deeply engage Elite members Monitor member on-property recognition including delivery of hotel benefits, Elite Appreciation GSS scores
  • Partner with GOS and Market Leadership to develop programs and best practices to improve Elite Appreciation
  • Develop overall Elite communication plan: enhance - all touch points: reservations/ guest services/ print and digital communications
  • Work to align Elite program with the brands (benefits and opportunities to support and pull through the brand positioning/ voice) Manager Elite Program, Customer Experience.
Marriott InternationalMarch 2004 to November 2011Manager, Elite Program - Marriott Rewards and The Ritz-Carlton Rewards
Bethesda, MD
  • Managed and executed on-going facets of Marriott Rewards Elite program.
  • Project managed all Elite program processes and member communications to maximize Elite status recognition globally for MR and RCR across all channels (i.e., on-property and .com, etc.)
  • Managed opportunities that enhanced the overall relevance/ performance of the Elite program
  • Coordinated on-going member communications fulfillment, including achievement and renewal kits
  • Performance measurement with ongoing assessment of Elite program
  • Consulting/ Solutions for escalated member issues: SLC/ Omaha Manager Communications, Marriott Rewards.
Marriott Rewards Communications Marriott InternationalMay 2000 to March 2004Manager Communications, Marriott Rewards
Bethesda, MD
  • Managed the creative/production process: development of editorial content, graphic direction, copy translation, and overall communication objectives for newsletters and statement mailings to members of Marriott's hotel loyalty program.
  • This incorporated all Marriott International brands and external partners Manage statements for all mailings - approximately 10x/yr - 2.2 million members per mailing
  • Developed and managed Elite Exclusive Offer communications/mailings throughout the year including development/solicitation of hotel/partner offers
  • Develop core promotional communication messages
  • Train and coach new hotels in Marriott Rewards marketing communication opportunities.
La Madeline French Bakery & CaféMarch 1998 to April 2000Regional Marketing Manager
Rockville, MD
  • Managed all marketing activities for the restaurant chain, La Madeleine French Bakery & Café on the East Coast (Washington, DC and Atlanta, GA markets).
  • Developed and executed restaurant marketing plans Prepared marketing program budgets, market analysis & research.
  • Created specified lead database to launch and monitor direct mail to promote: day parts, merchandise, special promotions, catering and private meeting rooms Initiated and executed cross promotions
  • Determined advertisement needs and created collateral for marketing programs.
  • Assisted restaurants in the appropriate use and placement of all collateral and retail merchandise display
  • Coordinated and executed community special events and sponsorships
  • Managed all guest communication: point of purchase collateral, community boards, table tent material and newsletters Assisted in development and execution of new openings.
Choice Hotels InternationalOctober 1995 to March 1998Marketing Specialist
Rockville, MD
  • Primary responsibility included account management of consumer marketing and partnership programs. Marketing segments included the senior market, corporate market and the American Automobile Association.
  • This was done through: Coordinating three way promotions: Consumer, Partners and Choice Hotels brands Attending events and trade shows to educate and promote Choice Hotels brands Write copy for print advertisement Monitor and track marketing plan, program and budgets Support program sponsorships for marketing partners at annual conventions & licensee meetings.
Education
Mount Saint Mary's CollegeB.S: Business MarketingEmmitsburg, MDBusiness Marketing
Skills
account management, benefits, budgets, budget, coach, com, Consulting, content, database, DC, delivery, direct mail, direction, editorial, special events, French, graphic, innovation, Leadership, managing, marketing plan, marketing plans, market analysis & research, marketing, Market, meetings, newsletters, positioning, processes, retail, strategy, trade shows, translation
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Resume Overview

Companies Worked For:

  • Marriott Rewards & The Ritz-Carlton Rewards Marriott International
  • Marriott International
  • Marriott Rewards Communications Marriott International
  • La Madeline French Bakery & Café
  • Choice Hotels International

School Attended

  • Mount Saint Mary's College

Job Titles Held:

  • Senior Manager, Elite Program - Marriott Rewards and The Ritz-Carlton Rewards
  • Manager, Elite Program - Marriott Rewards and The Ritz-Carlton Rewards
  • Manager Communications, Marriott Rewards
  • Regional Marketing Manager
  • Marketing Specialist

Degrees

  • B.S : Business Marketing

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