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senior manager resume example with 8+ years of experience

Jessica Claire
, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Professional Summary
Analytical senior marketer who loves to leverage unique data and storytelling to drive business outcomes. Data, technology and effective measurement practices are some of the key things I bring forward across all facets of marketing, whether that is consumer research, creative development, or innovative media activations. Strong experience across global markets and teams of all seniority levels
Skills
  • Global Media Strategy & Budget Allocation
  • Digital Measurement & Attribution
  • Adtech Evaluation & Deployment
  • Creative Analysis & Optimization
  • Performance Marketing
  • Consumer Research & Segmentation
  • Ad, Video
  • Audio
  • Budget
  • BI
  • Content
  • Content development
  • Content creation
  • Contracts
  • Clients
  • Client
  • Delivery
  • Driving
  • E-commerce
  • Ecommerce
  • Functional
  • UX
  • Information Architecture
  • Japanese
  • Leadership
  • Managing
  • Marketing
  • Market
  • Navigation
  • Optimization
  • Oracle
  • Profit
  • Project management
  • Quality
  • Reporting
  • Research
  • RFP
  • Strategy
  • Strategy development
  • TV
Work History
05/2019 to Current
Senior Manager Mayer Hoffman Mccann P.C. Torrance, CA,
  • Digital Media.
  • Strong experience leading, and activating, marketing efforts across various digital channels, including Paid Social, SEO/SEM, Display/Video, Connected TV, Audio.
  • Responsible for the consolidation and creation of a single global media taxonomy across all major buying platforms, integrated 20+ markets into this standardized process o Leveraged data taxonomy to consolidate global reporting and analysis functions via BI tool Tableau, greatly reducing time and effort required for all levels of reporting.
  • Identified and onboarded global media quality partner Moat/Oracle - developed process, training, and targets for all markets to adhere to o Increased global viewability by over 20 percentage points, decreased fraud by 3 percentage points o Analyze global creative against human attention metrics to analyze global performance on an ongoing basis.
  • Developed a Global Media communications process to enhance cross-country learnings and insights, host quarterly roundtables for additional cross-team collaboration.
  • Deep understanding of existing marketing measurement technologies and methodologies including MMM, data-drive attribution, incrementality testing, intent-to-treat, on-site analytics o Partner with Global Analytics team along with Google/Facebook measurement experts to develop an in-house marketing measurement solution that bypasses hurdles within existing digital landscape (walled gardens, legislation, ITP/iOS14, cookieless future).
  • Strong experience with consumer segmentation and targeting (1st and 3rd party data), experience with both DMPs and CDPs.
  • Identify and pilot innovative tactics and media technologies including multiple first-to-market activations.
  • Lead global media partnerships with tier 1 publishers and ad-tech partners.
  • Versed in most-recent GDPR / CCPA compliance and how it affected digital marketing / ecosystem Search.
  • Took ownership of Global SEO function including cross-region roadmap and strategy development along with tactical strategies and recommendations across primary ecommerce sites including US, Japan, and Australia.
  • Partner with front-end ecommerce teams and SRE teams to implement technical SEO tactics such as Navigation, Information Architecture, HREFLang strategies, etc.
  • Partner with regional ecommerce and marketing teams to strategize local SEO recommendations and content strategies, including KW identification, content development and on-page optimization.
  • Prepare global ecommerce teams for Google algorithm updates including Core Web Vitals Leadership.
  • Grow and lead global media team, leading employee roadmap development, OKR setting, training, and upskilling.
  • Experience managing external agencies, including RFP/SOW development, goal/KPI setting, and delivery of results to senior executives.
10/2017 to 05/2019
Manager Labcorp Battle Creek, MI,
  • Built and managed in-house programmatic media team, driving media strategy and buying across numerous digital platforms within multiple countries including US, Europe, Canada, and Japan.
  • Coordinated with Japanese headquarters on category-driven marketing campaigns to increase brand awareness and purchase consideration.
  • Responsible for the strategy and consolidation of multiple independent marketing teams & platforms to a single unified set of global tools - deployed global naming convention and taxonomy spanning over 20+ countries and 2 brands.
  • Developed new creative measurement practice to drive PDCA.
  • Owner of global media/platform contracts, lead the evaluation of new global media partnerships.
  • Worked in partnership with global creative agencies to ensure optimized campaigns and custom asset development.
08/2015 to 10/2017
Senior Planner Freeport-Mcmoran Copper & Gold Inc. New Orleans, LA,
  • Programmatic media lead on Bose and Chipotle Mexican Grill performance accounts, responsible for $8MM+ investment in digital media and technology.
  • Spearheaded the digital growth campaign of Chipotle's new app, driving increased orders and visit frequency while creating a valuable data connection point with core consumers.
  • Key member of cross-functional, Media Sciences team, tasked with evaluating and vetting Ad/Mar tech - onboarded Liveramp, Krux, Placed, and FourSquare Attribution.
06/2014 to 07/2015
Senior Search Specialist Mullenlowe Mediahub City, STATE,
  • Search lead managing SEO/UX best practices, optimizations, and recommendations for clients including Jetblue, Fage, and California Avocado Commission.
  • Produced and lead all client reporting against KPI objectives.
08/2012 to 06/2014
Account Manager / SEO Specialist Outspoken Media City, STATE,
  • Account manager for 4-8 clients ranging from small e-commerce sites to national non-profit organizations.
  • Project management including: strategy, development, execution and evaluation of on-page SEO and CRO optimization, content creation and online campaigns.
  • Developed client goals and KPI's and generate and deliver monthly reports.
  • Assisted in traffic and analytics reporting and create goals to pinpoint results of campaign efforts.
  • Managed multiple contractors and vendors to maximize campaign efficiency.
Education
Expected in 05/2012
Bachelor of Science: Business Management
Rensselaer Polytechnic Institute - Troy, NY
GPA:
Received Severino Center Entrepreneurship Award
Work History
05/2019 to Current
Senior Manager
ASICS Digital Inc Boston, MA
  • Digital Media.
  • Strong experience leading, and activating, marketing efforts across various digital channels, including Paid Social, SEO/SEM, Display/Video, Connected TV, Audio.
  • Responsible for the consolidation and creation of a single global media taxonomy across all major buying platforms, integrated 20+ markets into this standardized process o Leveraged data taxonomy to consolidate global reporting and analysis functions via BI tool Tableau, greatly reducing time and effort required for all levels of reporting.
  • Identified and onboarded global media quality partner Moat/Oracle - developed process, training, and targets for all markets to adhere to o Increased global viewability by over 20 percentage points, decreased fraud by 3 percentage points o Analyze global creative against human attention metrics to analyze global performance on an ongoing basis.
  • Developed a Global Media communications process to enhance cross-country learnings and insights, host quarterly roundtables for additional cross-team collaboration.
  • Deep understanding of existing marketing measurement technologies and methodologies including MMM, data-drive attribution, incrementality testing, intent-to-treat, on-site analytics o Partner with Global Analytics team along with Google/Facebook measurement experts to develop an in-house marketing measurement solution that bypasses hurdles within existing digital landscape (walled gardens, legislation, ITP/iOS14, cookieless future).
  • Strong experience with consumer segmentation and targeting (1st and 3rd party data), experience with both DMPs and CDPs.
  • Identify and pilot innovative tactics and media technologies including multiple first-to-market activations.
  • Lead global media partnerships with tier 1 publishers and ad-tech partners.
  • Versed in most-recent GDPR / CCPA compliance and how it affected digital marketing / ecosystem Search.
  • Took ownership of Global SEO function including cross-region roadmap and strategy development along with tactical strategies and recommendations across primary ecommerce sites including US, Japan, and Australia.
  • Partner with front-end ecommerce teams and SRE teams to implement technical SEO tactics such as Navigation, Information Architecture, HREFLang strategies, etc.
  • Partner with regional ecommerce and marketing teams to strategize local SEO recommendations and content strategies, including KW identification, content development and on-page optimization.
  • Prepare global ecommerce teams for Google algorithm updates including Core Web Vitals Leadership.
  • Grow and lead global media team, leading employee roadmap development, OKR setting, training, and upskilling.
  • Experience managing external agencies, including RFP/SOW development, goal/KPI setting, and delivery of results to senior executives.
10/2017 to 05/2019
Manager
ASICS Digital Inc Boston, MA
  • Built and managed in-house programmatic media team, driving media strategy and buying across numerous digital platforms within multiple countries including US, Europe, Canada, and Japan.
  • Coordinated with Japanese headquarters on category-driven marketing campaigns to increase brand awareness and purchase consideration.
  • Responsible for the strategy and consolidation of multiple independent marketing teams & platforms to a single unified set of global tools - deployed global naming convention and taxonomy spanning over 20+ countries and 2 brands.
  • Developed new creative measurement practice to drive PDCA.
  • Owner of global media/platform contracts, lead the evaluation of new global media partnerships.
  • Worked in partnership with global creative agencies to ensure optimized campaigns and custom asset development.
08/2015 to 10/2017
Senior Planner
MullenLowe Mediahub Boston, MA
  • Programmatic media lead on Bose and Chipotle Mexican Grill performance accounts, responsible for $8MM+ investment in digital media and technology.
  • Spearheaded the digital growth campaign of Chipotle's new app, driving increased orders and visit frequency while creating a valuable data connection point with core consumers.
  • Key member of cross-functional, Media Sciences team, tasked with evaluating and vetting Ad/Mar tech - onboarded Liveramp, Krux, Placed, and FourSquare Attribution.
06/2014 to 07/2015
Senior Search Specialist
Mullenlowe Mediahub Boston, MA
  • Search lead managing SEO/UX best practices, optimizations, and recommendations for clients including Jetblue, Fage, and California Avocado Commission.
  • Produced and lead all client reporting against KPI objectives.
08/2012 to 06/2014
Account Manager / SEO Specialist
Outspoken Media Troy, NY
  • Account manager for 4-8 clients ranging from small e-commerce sites to national non-profit organizations.
  • Project management including: strategy, development, execution and evaluation of on-page SEO and CRO optimization, content creation and online campaigns.
  • Developed client goals and KPI's and generate and deliver monthly reports.
  • Assisted in traffic and analytics reporting and create goals to pinpoint results of campaign efforts.
  • Managed multiple contractors and vendors to maximize campaign efficiency.
Interests
ADDITIONAL INFORMATION , Co-winner: 2020 Digiday Best Video Ad Tech Innovation 2019 MediaPost Data & Programmatic Summit Keynote Speaker – Video Link Articles: https://digiday.com/media/viewability-is-the-starting-point-sportswear-brand-asics-tests-attention-metrics/ https://www.adexchanger.com/online-advertising/asics-buying-on-viewable-cpms-levels-the-playing-field-across- programmatic/
Skills
  • Ad, Audio, Budget, BI, content, content development, content creation, contracts, clients, client, delivery, driving, e-commerce, ecommerce, functional, UX, Information Architecture, Japanese, Leadership, managing, Marketing, market, Navigation, Optimization, Oracle, profit, Project management, quality, reporting, Research, RFP, Strategy, strategy development, TV, Video
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    Resume Overview

    School Attended

    • Rensselaer Polytechnic Institute

    Job Titles Held:

    • Senior Manager
    • Manager
    • Senior Planner
    • Senior Search Specialist
    • Account Manager / SEO Specialist

    Degrees

    • Bachelor of Science

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