Senior International Marketing Manager resume example

Senior Global Marketing Executive Global Product Development & Launch ~ Marketing Communications ~ Marketing Strategy Dynamic, high-performing Senior Marketing Executive with over 15 years of global brand experience and particular expertise developing and launching innovative, highly successful award-winning products, penetrating numerous global markets and developing effective marketing strategies and brand campaigns. Reputation for exceeding sales budgets in the first year of product launches and garnering significant industry attention for novel product and branding material development. Possesses fluency in Portuguese and Spanish that facilitates relationship cultivation with significant experience creating marketing communications/point of sales materials for global markets. Brand development and management expert with skill in market forecasting and projections. Marketing Manager accomplished in all aspects of campaign development, including copywriting and editing, brand image and trend collections social media marketing and production. Skill Highlights Global marketing Campaigns Brand development Strategic planning Knowledge of market trends Product Introduction Fluent in [Language] Publicity Campaigns/Events Creative Development Trade shows Global Client Support Sales promotions and selling initiatives Budgeting and Cost Control Pricing strategies Trend and Brand Campaigns Competitive analysis Market research and analysis Project management Career Accomplishments Increased brand market share in key international markets including Brazil and Australia with regional marketing campaigns Increased global sales by 40% through strategic marketing campaigns and aggressive growth plans penetrating 10 new markets by restaging and launching several global professional hair care brands with new products, innovative packaging, educational trends, global concept and marketing materials Exceeded sales budget 120% in first year by successfully launching new hair care brand, Multiplicity, in global markets, positioning brand to younger audiences and creating strong sell in programs Restaged and revitalized high end brand, Senscience, with modern package restage and new product introductions including launch of new men's subline Achieved #1 ranking in product category in several global markets. Best new product and best of category awards from top magazines such as Vogue, Novas(Cosmo Brazil) and Caras consumer magazines and various international industry awards for successful development and launch of Inner Restore, Intensif and True Hue products Garnered numerous POPAI- Point of Purchase Advertising International and Best of Industry awards in various markets for salon-branding materials, playing key role in creating and improving these award-winning marketing tools while increasing brand recognition and sales in key markets Conceptualized and launched annual educational trends, brand advertising and marketing campaign, which led to a 25% increase in sales even in global recessions