Senior Global Marketing Executive Global Product Development & Launch ~ Marketing Communications ~ Marketing Strategy Dynamic, high-performing Senior Marketing Executive with over 15 years of global brand experience and particular expertise developing and launching innovative, highly successful award-winning products, penetrating numerous global markets and developing effective marketing strategies and brand campaigns. Reputation for exceeding sales budgets in the first year of product launches and garnering significant industry attention for novel product and branding material development. Possesses fluency in Portuguese and Spanish that facilitates relationship cultivation with significant experience creating marketing communications/point of sales materials for global markets. Brand development and management expert with skill in market forecasting and projections. Marketing Manager accomplished in all aspects of campaign development, including copywriting and editing, brand image and trend collections social media marketing and production. Skill Highlights Global marketing Campaigns Brand development Strategic planning Knowledge of market trends Product Introduction Fluent in [Language] Publicity Campaigns/Events Creative Development Trade shows Global Client Support Sales promotions and selling initiatives Budgeting and Cost Control Pricing strategies Trend and Brand Campaigns Competitive analysis Market research and analysis Project management Career Accomplishments Increased brand market share in key international markets including Brazil and Australia with regional marketing campaigns Increased global sales by 40% through strategic marketing campaigns and aggressive growth plans penetrating 10 new markets by restaging and launching several global professional hair care brands with new products, innovative packaging, educational trends, global concept and marketing materials Exceeded sales budget 120% in first year by successfully launching new hair care brand, Multiplicity, in global markets, positioning brand to younger audiences and creating strong sell in programs Restaged and revitalized high end brand, Senscience, with modern package restage and new product introductions including launch of new men's subline Achieved #1 ranking in product category in several global markets. Best new product and best of category awards from top magazines such as Vogue, Novas(Cosmo Brazil) and Caras consumer magazines and various international industry awards for successful development and launch of Inner Restore, Intensif and True Hue products Garnered numerous POPAI- Point of Purchase Advertising International and Best of Industry awards in various markets for salon-branding materials, playing key role in creating and improving these award-winning marketing tools while increasing brand recognition and sales in key markets Conceptualized and launched annual educational trends, brand advertising and marketing campaign, which led to a 25% increase in sales even in global recessions
March 2006 to Current
Zotos/Joico International Shiseido Cosmetics LtdTokyo Arcadia, Japan, CASenior International Marketing Manager
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Compiled comprehensive lists describing product and service offerings.
Developed [Number] marketing strategies and campaigns each quarter.
Collaborated with advertising and promotion managers to promote products and services.
Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
Analyzed performance of all marketing programs to identify the best opportunities for optimization.
Created sales strategies to promote advertising offerings and motivate larger deals.
Increased sales by [Number]% by launching the [Campaign name] marketing campaign.
Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
Planned and negotiated media buys, including TV, radio, print and digital.
Managed the complete redesign and launch of the company's website in [Number] months.
Designed and created marketing collateral for sales meetings, trade shows and company executives.
Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.
Managed the in-house advertising program consisting of print and media collateral pieces.
Presented on current promotions to the public at events and tradeshows.
January 1998 to January 2006
Zotos/Joico International Shiseido Cosmetics LtdTokyo Darien, Japan, CTInternational Marketing Manager
Created, developed and implemented hair product awareness, promotions and campaigns, increasing sales, image and ultimately profit margins of multiple beauty brands Accurately predicted consumer trends on new product initiatives with men and anti-aging lines Spearheaded development of media and social initiatives and advertising, creating budgets, campaigns and marketing plans Presented to upper management and international distributors and sales/marketing teams Conducted comprehensive competitive analysis, recommending adjustments to initiatives based on market trends to ensure company's competitive edge Developed packaging and merchandising displays, materials and promotional plan to support new and existing products Coordinated brand and trend model photo shoots for several international brands for use in global campaigns Procure and oversee all advertising and social media campaign efforts Developed Strategies for developing foreign markers Organized trade shows and educational seminars to promote products and services Responsible for International Product Development Procure and oversee all international campaign efforts for brands responsible for.
Sacred Heart University Fairfield, CABusiness Administration Marketing and CommunicationsBachelor of ArtsGPA: Member of [Club Name] Club[Award Name] Academic Achievement
Award Graduated Summa Cum Laude Member of [Club Name] ClubBusiness Administration Marketing and Communications Member of [Club Name] Club[Award Name] Academic Achievement
Award Graduated Summa Cum Laude Member of [Club Name] Club