Senior Event Marketing Manager Resume Example Checkout.Com

SENIOR EVENT MARKETING MANAGER

Summary

Skilled Event Marketing Manager with a solid record of accomplishments in planning and executing events and marketing programs for internal and external customers. Adept at developing data-driven strategies to promote physical and virtual events and maximize reach with strategic marketing campaigns.

Experience

Senior Event Marketing Manager / Checkout.Com - Dallas , TX04/2015 - Current

Build creative and strategic events/marketing programs that support the organization's objectives.
Provide guidance, recommendations as well as execution for external and internal conferences and events globally (i.e. User Conferences, Trade Shows, User Group Events, Hospitality Events, Lunch and Learns, etc.).
Cultivate strong relationships with partners to drive sponsorship opportunities/sales for annual events and marketing program activities.
Develop messaging, campaigns and promotional plans for all physical and virtual conferences, events, webinars and marketing programs (i.e. Email messaging, social media campaigns, video storyboards and production, physical mailers, etc).
Create webinar calendar inclusive of customer and partner speakers, topic development, promotion packages and production of webinars and virtual events.
Prepare briefing materials for company stakeholders and coordinate event calendars.
Ensure standards and processes are applied to events and programs globally.
Establish, obtain, manager and reconcile required budget and strategy approvals (2M+).
Create and manage global event calendars.
Manage and mentor event management team and coordinate with global teams.
Assist in the development and implementation of event tracking mechanisms to assess program effectiveness and alignment with overall strategic goals.
Serve as a contact for, and interact with, executives and clients as they participate in marketing events and programs.
Build and enhance relationships with external suppliers to provide best-in-class events and programs.

Event Marketing Manager / Leaffilter North, Llc - West Columbia , SC09/2011 - 04/2015

Collaborate with event stakeholders and manage all aspects for the event planning process for assigned trade shows (25 annually), experiential events and employee functions including key messaging.
Supervise on-site logistics before, during and after events.
Monitor and control event and merchandise budgets and negotiate all necessary contracts.
Coordinate pre-event and post-event review meetings and lead follow-up activities.
Creation and management of a successful merchandise program for the company's multiple brands including an online web store and physical shops at several locations.
Collaborate with distributors for co-branded events and marketing programs.
Communication, negotiation and partnership management with all vendors and venues.
Handle all registration sign-ups, cancellations, and updates for events.
Manage large budgets for events, trade shows and merchandise (1M+).

Event Marketing Manager / Leaffilter North, Llc - West Downtown Boise , ID11/2010 - 09/2011

Management of member events, including: conferences, educational events, technical meetings, corporate meetings, special events and receptions.
Sponsorship coordination for events and programs.
Special event management, including large-scale events and conferences.
Coordinate various committees and volunteers for all events and programs.
Arrangement of all F&B, AV rentals, entertainment, transportation, hotel accommodations, contract negotiations and registration needs.
Promotional email and social media marketing for all events.
Website experience, including posting bulletins and event announcements.

Marketing Events Manager / Branch Metrics - Redwood City , CA02/2005 - 12/2009

Management of a variety of domestic and international events, including: trade shows, corporate meetings, training seminars, user conferences, receptions, holiday parties & open houses.
Special event management, including large-scale events and sports outings.
Create sponsorship opportunities at our annual user conference for OEM's.
Coordinate special projects for CEO, President and Vice President.
Communication and negotiation with all vendors and venues.
Manage site visits/meetings and for trade shows and user conferences.
Arrangement of all event needs including F&B, AV, entertainment, transportation, hotel accommodations, contract negotiations, registrations, etc.
Management of large budgets for events and trade shows (500k+).
Arrangement of all international events, billing, and communications.
Work closely with all company stakeholders to produce successful marketing programs.
Some graphic design and layout experience for promotional items, product graphics and marketing collateral.
Website experience, including posting and managing bulletins, compiling sales leads and event announcements.

Education and Training

Eastern Michigan University - City07/2004Bachelor of Science: Telecommunications And Film / Marketing

Specs Howard School of Media Arts - City, State05/2001Telecommunications Certification: Media Arts

The Court of Masters Sommelier Guild - CityIntroductory Sommelier Guild Certification: Wine & Spirits

Resume Overview

School Attended

Eastern Michigan University
Specs Howard School of Media Arts
The Court of Masters Sommelier Guild

Job Titles Held:

Senior Event Marketing Manager
Event Marketing Manager
Marketing Events Manager

Degrees

Eastern Michigan University - City 07/2004 Bachelor of Science : Telecommunications And Film / Marketing
Specs Howard School of Media Arts - City, State 05/2001 Telecommunications Certification : Media Arts
The Court of Masters Sommelier Guild - City Introductory Sommelier Guild Certification: Wine & Spirits

Senior Event Marketing Manager Resume Example

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