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Senior Event Marketing Manager Resume Example

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SENIOR EVENT MARKETING MANAGER
Summary

Skilled Event Marketing Manager with a solid record of accomplishments in planning and executing events and marketing programs for internal and external customers. Adept at developing data-driven strategies to promote physical and virtual events and maximize reach with strategic marketing campaigns.

Experience
Senior Event Marketing Manager / WorkForce Software - Livonia, MI04/2015 - Current
  • Build creative and strategic events/marketing programs that support the organization's objectives.
  • Provide guidance, recommendations as well as execution for external and internal conferences and events globally (i.e. User Conferences, Trade Shows, User Group Events, Hospitality Events, Lunch and Learns, etc.).
  • Cultivate strong relationships with partners to drive sponsorship opportunities/sales for annual events and marketing program activities.
  • Develop messaging, campaigns and promotional plans for all physical and virtual conferences, events, webinars and marketing programs (i.e. Email messaging, social media campaigns, video storyboards and production, physical mailers, etc).
  • Create webinar calendar inclusive of customer and partner speakers, topic development, promotion packages and production of webinars and virtual events.
  • Prepare briefing materials for company stakeholders and coordinate event calendars.
  • Ensure standards and processes are applied to events and programs globally.
  • Establish, obtain, manager and reconcile required budget and strategy approvals (2M+).
  • Create and manage global event calendars.
  • Manage and mentor event management team and coordinate with global teams.
  • Assist in the development and implementation of event tracking mechanisms to assess program effectiveness and alignment with overall strategic goals.
  • Serve as a contact for, and interact with, executives and clients as they participate in marketing events and programs.
  • Build and enhance relationships with external suppliers to provide best-in-class events and programs.
Event Marketing Manager / MTU America Inc, Royce Power Systems Company - Novi, MI09/2011 - 04/2015
  • Collaborate with event stakeholders and manage all aspects for the event planning process for assigned trade shows (25 annually), experiential events and employee functions including key messaging.
  • Supervise on-site logistics before, during and after events.
  • Monitor and control event and merchandise budgets and negotiate all necessary contracts.
  • Coordinate pre-event and post-event review meetings and lead follow-up activities.
  • Creation and management of a successful merchandise program for the company's multiple brands including an online web store and physical shops at several locations.
  • Collaborate with distributors for co-branded events and marketing programs.
  • Communication, negotiation and partnership management with all vendors and venues.
  • Handle all registration sign-ups, cancellations, and updates for events.
  • Manage large budgets for events, trade shows and merchandise (1M+).
Event Marketing Manager / SAE Detroit Section - Farmington Hills, MI11/2010 - 09/2011
  • Management of member events, including: conferences, educational events, technical meetings, corporate meetings, special events and receptions.
  • Sponsorship coordination for events and programs.
  • Special event management, including large-scale events and conferences.
  • Coordinate various committees and volunteers for all events and programs.
  • Arrangement of all F&B, AV rentals, entertainment, transportation, hotel accommodations, contract negotiations and registration needs.
  • Promotional email and social media marketing for all events.
  • Website experience, including posting bulletins and event announcements.
Marketing Events Manager / DP Technology Corp. - Camarillo, CA02/2005 - 12/2009
  • Management of a variety of domestic and international events, including: trade shows, corporate meetings, training seminars, user conferences, receptions, holiday parties & open houses.
  • Special event management, including large-scale events and sports outings.
  • Create sponsorship opportunities at our annual user conference for OEM's.
  • Coordinate special projects for CEO, President and Vice President.
  • Communication and negotiation with all vendors and venues.
  • Manage site visits/meetings and for trade shows and user conferences.
  • Arrangement of all event needs including F&B, AV, entertainment, transportation, hotel accommodations, contract negotiations, registrations, etc.
  • Management of large budgets for events and trade shows (500k+).
  • Arrangement of all international events, billing, and communications.
  • Work closely with all company stakeholders to produce successful marketing programs.
  • Some graphic design and layout experience for promotional items, product graphics and marketing collateral.
  • Website experience, including posting and managing bulletins, compiling sales leads and event announcements.
Education and Training
Eastern Michigan University - Ypsilanti, MI07/2004Bachelor of Science: Telecommunications And Film / Marketing
Specs Howard School of Media Arts - Southfield, MI05/2001Telecommunications Certification: Media Arts
The Court of Masters Sommelier Guild - Napa Valley, CAIntroductory Sommelier Guild Certification: Wine & Spirits
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Resume Overview

Companies Worked For:

  • WorkForce Software
  • MTU America Inc, Royce Power Systems Company
  • SAE Detroit Section
  • DP Technology Corp.

School Attended

  • Eastern Michigan University
  • Specs Howard School of Media Arts
  • The Court of Masters Sommelier Guild

Job Titles Held:

  • Senior Event Marketing Manager
  • Event Marketing Manager
  • Marketing Events Manager

Degrees

  • Eastern Michigan University - Ypsilanti, MI 07/2004 Bachelor of Science : Telecommunications And Film / Marketing
    Specs Howard School of Media Arts - Southfield, MI 05/2001 Telecommunications Certification : Media Arts
    The Court of Masters Sommelier Guild - Napa Valley, CA Introductory Sommelier Guild Certification: Wine & Spirits

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