I am an experienced Salesman as well as a creative Promoter and Brand Ambassador who can turn ideas into action. My goal is to work with an exciting and innovative organization that is committed to growth and success with the highest standards. Over 17 years of Sales, Marketing, Promotions and Public Relations experience encompassing a diverse number of industries and markets Experience in event planning, management and training Developed professional relationships and networks in the business community Confident and skilled public speaker through both media and public forums Utilize excellent business judgment and time management skills to balance efforts in the field Strong multi-tasker that ensures performance, goals and deadlines are consistently met and exceeded Train and mentor personnel by using strong motivational skills to strengthen employee and volunteer morale Proven self-starter, working independently, while contributing to the success of the entire team
Microsoft Word, Excel, PowerPoint and Outlook
Senior District ExecutiveJan 2010 to Current Boy Scouts of America - Fresno, CA
Extended the District's new Hispanic Initiative program that works to increase the Scouting programs in underserved communities of the Central Valley.
Managed overall growth, quality, program enhancement and supervision of the Hispanic Initiative Scouting program throughout a four county radius.
Created partnerships within religious, civic, fraternal, educational and other communities to increase scouting amongst underserved youth.
Educated organizations about the Scouting program through timely communication, regular meetings, training events and activities.
Developed relationships with media partners including Univision who is the primary media source in the Valley.
Worked in public relation arenas to recruit new youth, adult leadership and to raise funds to meet the financial needs of the council.
Received National recognition with implementation of new program methods that increased the number Hispanic families joining the Scouting program by 281%.
Marketing and Community Relations CoordinatorAug 2007 to Dec 2009 Whole Foods Market - Fresno, CA
Worked with a regional Marketing team, Store Leadership, and Graphics Artist to execute in-store marketing efforts.
Developed and maintained a strategic community relations plan, marketing plan and calendar.
Developed in-store vendor demonstration programs.
Promoted and coordinated cooking and educational classes.
Handled all community donations and associated programs.
Planned, scheduled and coordinated all in-store events.
Supervised in-store photography, filming, interviews, etc.
Produced and distributed localized press releases.
Provided direction and implementation of seasonal décor and strategic cross-merchandising.
Home Furnishings ConsultantJan 2006 to Aug 2007 La-Z-Boy Furniture Galleries - Fresno, CA
Fastest employee to meet and exceed sales goals in franchise history.
Implemented sales and marketing programs to drive sales for new business to target demographics.
Developed marketing programs and event sponsorships to increase store traffic.
Established skills in developing and retaining new clientele.
Field Marketing ManagerJul 2003 to Jan 2006 Red Bull North America - Fresno, CA
Developed promotional activity.
Aligned valley-wide promotional and marketing plans with both national and international platforms.
Executed seven pillars of Red Bull marketing including: sampling, collegiate, events, athletes, culture, communications and "on-premise".
Worked with distributors on branding with core influencers.
Teamed with local and regional media sources.
Developed and executed celebrity and athlete appearances and retail promotions; planned and executed key events to communicate the brand image and functionality.
Prepared annual business plans and oversaw monthly forecast of promotional product.
Supported sales platforms and worked with local distributors to promote sales campaigns.
Managed a 24 hour sampling team that covered the entire Valley called the Mobile Energy Team.
Director of Promotions and Entertainment / Hispanic Community LiaisonFeb 2001 to Jul 2003 Fresno Grizzlies AAA Baseball Club - Fresno, CA
Developed strategies to promote the team and the Downtown Fresno stadium.
Created and organized all events, appearances and in-game field and stadium activities.
Managed and supervised all promotional staff.
Wrote copy for television and radio commercials.
Coordinated media buys and handled television and radio appearances for games and events.
Wrote game day scripts, produced field activity and directed stadium video and matrix board.
Promotions DirectorApr 1998 to Feb 2001 Lotus Communications KLBN "La Buena," KMMM "Radio Amor," KGST "La Mexicana - Fresno, CA
Planned and developed promotions for local and national accounts as well as all three radio stations.
Coordinated all radio events, including live concerts and festivals with attendance as high as 50,000 people.
Wrote copy for promotions and station contests.
Supervised and coordinated all radio remotes at client locations.
B.A, Speech CommunicationMay, 1998California State University - FresnoSpeech Communication
A.A, Liberal StudiesMay, 1995Fresno City College - Fresno, CaliforniaLiberal Studies
Bilingual in English and Spanish
Artist, branding, business plans, community relations, cooking, council, clientele, client, direction, English, financial, funds, Graphics, image, Leadership, marketing plan, marketing plans, marketing, meetings, merchandising, Excel, Outlook, PowerPoint, Microsoft Word, works, photography, press releases, quality, radio, retail, sales, scripts, Spanish, strategic, supervision, television, video
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Companies Worked For:
Boy Scouts of America
Whole Foods Market
La-Z-Boy Furniture Galleries
Red Bull North America
Fresno Grizzlies AAA Baseball Club
Lotus Communications KLBN "La Buena," KMMM "Radio Amor," KGST "La Mexicana
California State University
Fresno City College
Job Titles Held:
Senior District Executive
Marketing and Community Relations Coordinator
Home Furnishings Consultant
Field Marketing Manager
Director of Promotions and Entertainment / Hispanic Community Liaison
B.A , Speech Communication May, 1998 A.A , Liberal Studies May, 1995
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