Accomplished Executive with demonstrated ability to deliver mission-critical results. Ambitious Director/Vp who creates strategic alliances with organization leaders to effectively align with and support key business initiatives. Builds and retains high performance teams by hiring, developing and motivating skilled professionals.
Product line expansion
Client account management
Business operations organization
Senior Director Sales/Events Sponsorships01/2014 to 01/2017ACCESS INTERNATIONALNew York Norwalk, NY CT
Responsible for sponsorship sales for over 20 annual conferences and summits in TV, cable, PR and social listening/measuring technologies.
Annual sales of $5.2 million in sponsorship and e-media revenue.
Built sales pipeline for team utilizing LinkedIn, Live Hive, and Media Radar.
Managed and tracked sales activities and contract management in Salesforce.
Increased sales through review of emerging industry topics and changes to editorial and event programming.
Developed client-customized webinars, co-branded surveys and special editorial reports.
Collaborated with event production team to improve live event experiences for clients.
Initiated and maintained senior relationships with major client companies.
Created highly profitable custom content client programs.
Earned multiple sales awards for generating new business and expanding existing business.
Clients included: Adobe, IBM, Verizon, Time Warner Cable, Comcast, Showtime, HBO, Fox, NBCU, Hallmark, TiVo, Roku, Nielsen, and many PR agencies.
Business Development Director01/2013 to 01/2014ITEM MEDIAPlymouth Meeting, PA
Responsible for print, digital, and sponsored content media sales for Tea Magazine and The Daily Tea.
Prospected and engaged clients and agencies in both domestic and global specialty tea, tea ware, health and wellness, travel and a wide range of products to sell total audience marketing solutions.
Reviewed client objectives, developed plans, and implemented rollouts for accounts.
Strategized with client to build multimedia digital and experiential campaigns.
Clients included: Bigelow, Teavana, and the Tea Boards of China, India, Nepal, Korea, and Japan.
Senior Director01/2010 to 01/2013NEW CLIENT SPECIALISTSNew York, NY
Responsible for creating custom lead generation and for my client companies.
Prospected and closed a variety of new business deals as a representative of my various clients.
Reviewed client objectives and developed plans utilizing the marketing assets of my organization.
Proposed several strategies to clients for multimedia, digital and experiential campaigns.
Clients included: AIG, Meredith Custom Publishing, and IDM.
Publisher and Senior Director of Sales and Partnership Marketing01/2004 to 01/2009PITNEY BOWES - Priority Magazine GroupStamford, CT
Responsible for the management of sales and marketing group and a newly launched custom publishing magazine group with full P&L responsibility.
Increased personal contribution goals from $4 million to $17 million over 5 years.
As Group Publisher, launched and managed Priority Magazine Group, which included Priority Magazine, a bi-monthly publication with circulation of over 1.2 million small business customers.
Delivered profitable results by second year, followed by continued yearly increases.
Created a compelling turnkey offering of a semi-customized version of Priority Magazine, utilizing content and structure of Priority Magazine while creating new covers, titles, and custom editorial to produce unique client publications.
Negotiated agreements with Bank of America and Sage Software, our first two custom publishing clients, and closed multi-year contracts at 40% margins with both.
Managed a team of sales, client management, and editorial professionals at various U.S.
Developed and implemented sales strategies and programs with national sales team.
Achieved $14 million of new business revenues over the first 3 years.
Expanded existing account revenues by over 30% each year.
Maintained a heavy prospecting load and frequently presented new opportunities to the client.
Worked across the organization's assets to develop programs that would add to our existing offerings.
Received annual "Above and Beyond" award for top sales results in three consecutive years.
Clients included: American Express, Bank of America, AIG, Citicorp, Intuit, General Motors, Daimler-Chrysler, Business Week, Hachette Publishing, Starwood Resorts, Delta Airlines, Marriott Hotels, Expedia, United Healthcare, Sage Software, Dell, Sprint, eBay, Costco, Staples, 8x8, Office Max, Monster.Com, Sprint, Verizon, Vonage and others.
Vice President of Operations01/1999 to 01/2004TURNSTILE PUBLISHING COMPANYOrlando, FL
Responsible for direct marketing, media sales, and event sponsorships for Golf & Travel Magazine and Golfweek Magazine.
Increased company revenues by 180% in 3 years Developed the non-endemic advertising sales market, including travel, resort, real estate, and luxury goods.
Increased sales in these categories from 0% in 1999 to 40% of total ads in 2004.
Managed a staff responsible for sales, sponsorships, and new business development.
Launched a custom publishing division which provided state golf associations with an official association membership magazine.
Clients included: Hilton Hotels, Marriott Hotels, Marriott Vacation Properties, Ritz Carlton Properties, Visa/MasterCard, American Express, USGA, Executive Women's Golf Association, Amateur Golf Association, Nike, Spalding, Callaway, Taylor Made Golf, Greg Norman Apparel, Club Glove, TravelGolf.com, Pinehurst Golf Properties, and over 30 state golf associations and visitor bureaus.
Group General Manager and Sales Vice President01/1998 to 01/1999GRUNER & JAHR USA PUBLISHINGNew York, NY
Responsible for the development and implementation of marketing programs for 8 consumer titles, with a combined monthly paid circulation of 15 million, $170 million in sales, and $72 million promotion expense.
Managed execution of all marketing efforts and managed several agency relationships.
Developed and marketed an extensive ancillary product line to our 18 million customers.
Managed a team of 42 sales, marketing and operations individuals.
Maintained full P&L responsibilities for 7 business units.
General Manager01/1991 to 01/1998NEWSWEEK, INCNew York, NY
Responsible for all business activities for Newsweek Magazine International in over 40 countries.
Exceeded yearly profit targets, leading to expansion of the group.
Built and managed international sales, distribution and marketing teams, which included 11 New York office reports, 2 Miami office reports, and a team of local sales/circulation professionals in over 40 Latin American markets.
Consulted weekly with Newsweek editors and our local teams in Latin America to create topics resonating with our readers for customization based on location.
Maintained full P&L responsibilities for Latin America edition.
Education and Training
Bachelor of Business AdministrationPace University
Adobe, advertising sales, business development, contract management, direct marketing, event production, Publisher, multimedia, sales, surveys
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Companies Worked For:
NEW CLIENT SPECIALISTS
PITNEY BOWES - Priority Magazine Group
TURNSTILE PUBLISHING COMPANY
GRUNER & JAHR USA PUBLISHING
Job Titles Held:
Senior Director Sales/Events Sponsorships
Business Development Director
Publisher and Senior Director of Sales and Partnership Marketing
Vice President of Operations
Group General Manager and Sales Vice President
Bachelor of Business Administration
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