Innovative health care product manager and team leader skilled in all aspects of the product management life cycle, including: uncovering market problems; driving product requirements through rapid prototyping and customer feedback; developing and presenting business cases; implementing new products and features using Agile development methodologies; managing beta programs; developing go-to-market and launch plans in partnership with marketing and sales; measuring product success through analytics and KPIs.
Currently lead the product management function for UpToDate. Direct a team of five product managers and oversee the UI and UX functions. Consistently manage and deliver on the company's strategic product initiatives. Develop and present business cases for new features, products and partnerships. Present the company's product roadmap and vision to customers. Oversee integrations with leading third party clinical systems (EMRs, lab vendors, etc.). Manage UpToDate Labs to drive innovation into the organization. Conduct market research and customer usability testing. Define and implemented user stories using agile development methodologies. Track and manage defects. Manage beta tests. Conduct training for sales and customer service. Develop dashboards for tracking key product analytics.
Lead the product management and product marketing function for UpToDate's Patient Education content. Worked in partnership with our editorial team to build new content modules in English and Spanish focused on educating patients about diseases and conditions at different health literacy levels. Developed innovative marketing programs, with a focus on SEO and referral marketing, significantly growing usage.
Developed grassroots and viral marketing programs to drive sales, spread awareness and grow usage of UpToDate. Defined and implemented the company's first in-hospital training and grand rounds program. Oversaw convention management, speaker programs and public relations.
Cambridge Incubator was an e-business incubator. Worked as part of a marketing team that helped new businesses get off the ground. Recruited by one of the start-ups, Peoplestreet, that developed new technology in the online contact management space. Managed their marketing programs, including mar comm, PR and conventions.
Established event marketing function for Brodeur Worldwide, a leading high tech and health care public relations agency. Manged all aspects of high-profile product launch and other media events for clients including IBM, Novell, Philips and others.
Managed day to day public relations activities, including: writing press releases; conducting media and analyst relations; planning and implementing product launches; managing client relations; and reporting.
Certified in Pragmatic Marketing.
Completed training in Agile product development methodologies.
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