senior director product management resume example with 20+ years of experience
Innovative health care product manager and team leader skilled in all aspects of the product management life cycle, including: uncovering market problems; driving product requirements through rapid prototyping and customer feedback; developing and presenting business cases; implementing new products and features using Agile development methodologies; managing beta programs; developing go-to-market and launch plans in partnership with marketing and sales; measuring product success through analytics and KPIs.
- Market research
- Usability testing
- Business case development and presentation
- User story and requirements writing
- Directing UI and UX
- Customer advisory board management
- Agile development processes
- Beta program management
- Go to market planning
- Partnership management
Certified in Pragmatic Marketing.
Completed training in Agile product development methodologies.
- Key member of the management team at UpToDate, the dominant clinical decision support software for hospitals and clinicians worldwide. Helped to grew the company's revenue from $10M million to close to $200M during a 12 year tenure, with expanding responsibilities that ranged from Marketing to Product Management.
- UpToDate was acquired by Wolters Kluwer Health, Clinical Solutions in 2008. Oversaw product integrations and re-branding post integration.
- Established the Product Management department for UpToDate and grew it to a team of 5 product managers, plus UI/UX. Managed budget and hiring for the department.
- Successfully managed a suite of web apps, mobile apps and web services that are used by over 600,000 physicians around the world.
- Transitioned the company from a web to a web plus mobile app subscription model, with apps for iOS, Android and Windows 8, while growing usage.
- Oversaw integrations with leading EMR vendors.
- Won a Wolters Kluwer wide innovation competition in 2013 for our mobile apps.
- Knowledgeable of the current health care landscape, including meaningful use, ACOs, quality measures, coding, HL7 standards, patient engagement, etc.
Carlisle, PA, 08/2010 - Current
Currently lead the product management function for UpToDate. Direct a team of five product managers and oversee the UI and UX functions. Consistently manage and deliver on the company's strategic product initiatives. Develop and present business cases for new features, products and partnerships. Present the company's product roadmap and vision to customers. Oversee integrations with leading third party clinical systems (EMRs, lab vendors, etc.). Manage UpToDate Labs to drive innovation into the organization. Conduct market research and customer usability testing. Define and implemented user stories using agile development methodologies. Track and manage defects. Manage beta tests. Conduct training for sales and customer service. Develop dashboards for tracking key product analytics.
Farmers Branch, TX, 03/2006 - 07/2010
Lead the product management and product marketing function for UpToDate's Patient Education content. Worked in partnership with our editorial team to build new content modules in English and Spanish focused on educating patients about diseases and conditions at different health literacy levels. Developed innovative marketing programs, with a focus on SEO and referral marketing, significantly growing usage.
Orlando, FL, 10/2001 - 02/2006
Developed grassroots and viral marketing programs to drive sales, spread awareness and grow usage of UpToDate. Defined and implemented the company's first in-hospital training and grand rounds program. Oversaw convention management, speaker programs and public relations.
Phoenix, AZ, 06/2000 - 08/2001
Cambridge Incubator was an e-business incubator. Worked as part of a marketing team that helped new businesses get off the ground. Recruited by one of the start-ups, Peoplestreet, that developed new technology in the online contact management space. Managed their marketing programs, including mar comm, PR and conventions.
City, STATE, 09/1997 - 05/2000
Established event marketing function for Brodeur Worldwide, a leading high tech and health care public relations agency. Manged all aspects of high-profile product launch and other media events for clients including IBM, Novell, Philips and others.
City, STATE, 07/1994 - 08/1997
Managed day to day public relations activities, including: writing press releases; conducting media and analyst relations; planning and implementing product launches; managing client relations; and reporting.
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Resume Overview
School Attended
- Ithaca College
Job Titles Held:
- Senior Director, Product Management
- Director, Patient Information
- Director, Grassroots Marketing
- Marketing Manager
- Director, Event Marketing
- Senior Account Executive
Degrees
- Bachelor of Science
By clicking Customize This Resume, you agree to ourĀ Terms of UseĀ andĀ Privacy Policy