Collaborated with multi-functional partners to develop global launch plans for several of
P&G's "Billion Dollar Brands" as well as "Challenger Market Brands".
Launch Plans for the BRIC (Brazil, Russia, India, and China) countries and North America
for several brands in the BeautySector, BabyCare Sector, HealthCare Sector, and FamilyCare
Attended consumer research in these countries, store checks, agency evaluation
presentations, etc.to better understand the competitive landscape within those regions to
successfully deliver a consumer and customer relevant proposition.
Managed Global Brand Identity for Pampers, Align Probiotics, Pepto Bismol, Metamucil, Oil of Olay,
and Charmin by managing and motivating agency partners to ensure one globally consistent brand.
Led Global Redesigns and new product launches by leveraging business stretegies.
Piloted the first ever Align Probiotics New Product Launch for HealthCare successfully, on time, and
within budget. Work included: Leading the vision for the visual identity and managing the agency
team that executed my vision, attended consumer research, managed the Design Delivery Service
team to execute the work with excellence via our printers, led Photo Shoot as the Creative Director,
worked with legal to secure Design Patents, influenced senior leadership team to invest in packaging
to improve the holistic premium experience that consumers expect, and partnered with Sales Team to
create a "Brand Story" to enable customer sell in.
Created the look, tone, and feel for the first ever e-commerce direct to consumer proposition for
Directed agency to delvelop my vision for the digital platform with a strong focus on the
Established, motivated, and managed the first ever multi-disciplinary Family Care Trends
Team that forecasts such trends as: sociocultural trends, fashion trends, beauty trends,
home décor trends, etc...to provide strategic insight for marketing, business, and design
Created the effort in identifying Core Team members for the Trends Team and
recruited those members.
Identified ways to leverage other internal Trend Teams (i.e. Flavors and Fragrances and Illumination Center) to innovate, inspire, and cross-pollinate
Conducted presentations and guided team throughout the process when presenting to
Brand Franchise Team/Senior Leadership.
Educated the business on the trends and inspired ways to
bring the trends to life via the business strategies.
Attended the New York Print Source Expo and the Chicago Housewares show in 2012 and
presented learnings back to the FamilyCare Design Team and multi-functional partners in
order to inspire, educate, and provide broad awareness to the expos.
While attending the Print
Source Show) Led the effort in trend sensing by coordinating and leading ethnographic submersion in
New York City.
The learnings from both shows helped answer key business questions, which will
eventually influence upcoming business initiatives.
Created a new tool within P&G Design called the "Brand Expression Board" and led the
effort in identifying how to leverage it within a business.
Initiated the Brand
Expression Workshop and collaborated with agency partners to create the 4 Principle
Words for the Charmin Brand to inspire the board development.
The 4 Principle Words
define the visual and verbal space that the Charmin brand aspires to be.
Created the use of
an "Aspirational Consumer Emotion" tool and led the effort in training others how to leverage
it within brands.
Exposed the FamilyCare business to a new way of thinking by introducing a new "tool"
(storytelling) and challenged them to think outside the box.
Successfully aligned senior
management to support the creation, development, and production of a Charmin Brand
story as a foundational building block of the brand.
Established Design as thought leaders
in this space by introducing this new tool to the Brand's Equity Building Toolbox.
Influenced the direction of the Idea Factory team to embrace consumer deprivation by
leveraging external category products (i.e.
Grew and established Design as a
unique capability that expanded the thinking within the team.
Collaborated with multi-
functional team to innovate on Equity Stretch spaces while attending research, and work
Created a Family Care Brandmark and Identity System that will be leveraged by
Family Care employees.
Established principles and guidelines for the Brandmark to enable consitent
branding at all touchpoints.
Created a packaging architecture (for above listed brands) that consistently leveraged the lead U.S.
Architecture, which was one critical step in the 1st phase of building globally consistent brands in
By leading this work, the brands are positioned to expand globally while
leveraging consistency at FMOT (First Moment of Truth).
Actively managed $1.5MM + budget for Design/Marketing strategy and visionary work.
02/2013 to Current
Adjunct InstructorGateway Community and Technical College － Covington, KY
BAS282 Principles of Marketing.
Organized, created, and led class discussion, homework excercises, and exams.
Coached students to participate in class discussions in order to build
their confidence in their undernstanding of marketing.
Instructed students to present their individual homework to the entire class on a weekly basis to develop their
presentation skills and build confidence.
Divided class into "working groups" in order to build a sense of community within the classroom.
Conducted career focused conversations with the students and provided career advice as well as
possible networks to leverage.
Managed strategic partnerships for top-notch Procter & Gamble brands (such as Oil of Olay, Folgers, Millstone, Swiffer, Mr.Clean, and Jif) as well as Intuit, Samsung and Totes.
Led strategic development internally at LPK for Stream I launches, including metaphor concepting, identity exploration, packaging design, brand identity toolbox creation, architecture studies, and naming sessions.
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Companies Worked For:
The Procter & Gamble Co
Gateway Community and Technical College
Libby Perszyk Kathman
Thomas More College
Job Titles Held:
Senior Design Manager- BabyCare
Brand Account Leader
Master's of Business Administration Bachelor of Fine Arts : Visual Arts/Communications/
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