Developed and tracked monthly forecasting, provided weekly performance updates and delivered quarterly business reviews to internal executive team and client contacts.
Created and managed implementation of digital marketing initiatives that aligned with client's direct channel strategies, often partnering with clients' vendors.
Led relationships with internal cross-functional teams to drive integrated marketing campaigns that included display advertising, SEO, paid search, social and email marketing.
Partnered with site optimization team to test, learn and launch enhancements that improved the shopper funnel; resulting in 20% increase close ratio and a 65% lift in registrations.
Communicated client goals to international marketing managers and provided support to ensure resources are allocated for growing key global markets.
Analyzed program results and adjusted digital strategies to meet changing market conditions and improve KPIs including revenue growth, traffic, close ratios, and average order values.
Enhanced site design, layout, content, and navigation with a focus on customer usability, functionality, experience and ultimately revenue generation.
Provided business requirements and revenue justifications to drive new technology enhancements.
Quantcast Corporation - Donor Relations Coordinator New York, NY, 02/2006 - 08/2009
Increased donor giving and enlisted more than 2,000 new financial donors by developing and executing successful fundraising campaigns.
Improved systems for tracking departmental spending, vendor management, and event planning.
Managed all marketing campaigns and promotions including establishing budget and project timelines, coordinating print production, negotiating ad prices, and evaluating results: exceeded fundraising goals in 2007 and 2008 by 15% and 25%, respectively
Hired and managed vendors for prospecting, graphic design, printing and mailing services.
Saved organization more than $60,000 by revamping vendor management strategies
Wrote effective content for all marketing communications including fundraising letters, newsletters, annual reports, brochures, flyers, and ads *
Wrote and posted web site content Implemented alternative marketing mediums to increase donations
Designed and managed Artwork For Tummies greeting card program including organizing annual community artwork search, greeting card printing, inventory tracking, packaging, and sales
Tracked departmental spending and managed vendor bill paying
Planned special events including annual summer celebration for 250 people and annual Holidazzle Parade food and cash drive including coordinating more than 400 costumed volunteers
Developed procedural documents including job descriptions, instructions for specialized donations, and program guideline
Edited executive director's reporting and correspondence and all grant funding requests
Campbell-Mithun - Yellow Pages Planner City, STATE, 08/2003 - 02/2006
Regained trust and renewed a strained relationship with agency's oldest client by providing top-notch customer service.
Managed national Yellow Pages program and advertising placement for Wells Fargo Bank
Communicated with client regularly to discuss strategies and make advertising recommendations for each market in which Wells Fargo Bank operates
Reduced agency errors resulting in increased profitability
Successfully promoted the value of Yellow Pages print, interactive and other services through extensive knowledge of product line and effective communication.
Managed a variety of accounts ranging from small businesses to large corporations.
Promoted to Senior Account Executive within 18 months.
Managed advertising accounts for seven clients.
Proactively interacted with clients via telephone e-mail and in-person.
Increased client billings through relationship building, great customer service and promoting the value of Yellow Pages and Internet advertising using learned selling techniques.
Responsible for meeting multiple deadlines each day
Worked with several internal departments to ensure the client's advertising was properly placed with the publishing company
Present proposed advertising strategies in client meetings Conducted group graining sessions for new employees.
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