senior campaign marketing manager resume example with 3+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA94105
:
Professional Summary
A marketing professional with 3 years of marketing project management experience, setting up and managing clients digital marketing services such as email marketing, social media marketing, and content marketing. Looking to expand into a corporate brand management or marketing operations role either remotely or by relocating.
Skills
Social Media Marketing
Email Marketing
Digital Marketing
Project Management
Marketing Analysis
Content Marketing
Event Planning
Copywriting (Blogs, Social Media, & Web Content)
Media Buying (Google, Bing, Facebook, Instagram, LinkedIn, & Twitter)
Education
Grand Canyon UniversityPhoenix, AZ, Expected in 2020 ā āMBA:Marketing - GPA:
Middle Tennessee State University (MTSU)Murfreesboro, TN, Expected in 05/2018 ā āBBA:Marketing - GPA:
Work History
Autodesk Inc. - Senior Campaign Marketing Manager Texas, AL, 04/2021 - Current
Generate, distribute, and manage over 1,000+ email campaigns for fortune 500 organizations.
Utilize Zeta Marketing Platform (ZMP) to manage client projects and analytics.
Perform A/B testing on all campaigns to continually improve performance.
Manage email production process end to end: campaign scheduling; segmentation; creative development; email asset production; email vendor management; and post-deployment analysis, working with dedicated analysts.
Create customer segments and lists for new email campaigns. Setup new email domains and IP for client acquisitions; Warmed domain and IP until client emails were hitting 100% in customer inbox.
Manage migration from client's current ESP to their new ESP including campaign migration, database migration and reporting.
Work with internal creative team to manage effective email design and content.
Work with developers to build out optimized campaigns for all ESP's and devices.
Meet with marketing partners to discuss upcoming emails, deadlines, and deliverables on a weekly basis.
Create and optimize automated, multi-touch, targeted customer lifecycle digital marketing programs.
Monitor daily email campaign deliverability, ensuring high inbox success rate for all email campaigns.
Track internal and external project tasks through Jira and Wrike.
Utilize DBP's to process data scrubs, detailed feedback files of send errors, and other data processing tasks.
Keep organized folders in SharePoint for client deliverables and internal projects.
Perform quality assurance checks on all campaigns before deploying on scheduled time and date.
Assist developers in campaign builds and changes by coding in HTML and using internal Visual Editor to finalize campaigns.
Train new coworkers on ZMP platform and client processes,
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