Sales, Marketing & Account Management Professional QUALIFICATIONS
10 years of Print Media Sales & Account Management
experience with a proven track record of success. Business to Business Sales
Awarded 3 of 4 Quarterly Bonuses in 2007; Marketing & PR
Top Prize $10k.
Awarded 10 of 12 Monthly Bonuses in 2008; ranging Market Penetration
from $1k to $2.5k per month. Account Retention
Prospecting & Cold Calling
Grew New Outside Sales from $0 to $14k in 9 months
utilizing innovative prospecting and closing techniques. Bilingual; English & Spanish
Increase Revenue & Profits
Strategic planning, messaging direction to creative Corporate Vision & Strategy
team, execution & analysis.
"Patricia has transitioned from being
Exceptional interpersonal and communication skills one of our hardest working, best
with proficiency to promote confidence and build and
maintain strategic business/client relationships, while producing inside sales representatives
interfacing positively with people of diverse to being one of our hardest working,
backgrounds. top performing outside sales
representatives; dependably exceeding
Consistently placed as the "Top Performer" in acquiring all sales goals."
- Sean Kelly, Sales Development Mgr
Well-developed organizational skills; identifies work
plans, considers priorities, forecasts problems,
and envisions solutions.
Aggressive and enthusiastic sales management professional with 9+ years of sales experience
within highly competitive environments. Proven talent for making new contacts, closing orders and
generating repeat business through effective account management. Leading-edge presentation
skills and experience managing unique marketing initiatives and programs. Hands on manager
and critical thinker who can learn quickly, develop expertise, and produce immediate contributions
in systems, analysis, and business operations.
Able to efficiently manage multiple projects simultaneously. Maintain a vast wealth of knowledge in
many areas including management, project management, and vendor management. Highly
proficient in training and training development, infrastructure implementation, sales/sales support.
Empowered and highly motivated individual, results oriented and extremely organized, excellent
communication, relationship-building skills and a team player with a desire to succeed.
AREAS OF EXPERIENCE
ACCOUNT MANAGEMENT: Managed a large account base; consistently exceeded revenue goals by
Actively prospecting for new customers, effectively prioritizing leads and working with existing accounts
To expand business and obtain valuable referrals.
RELATIONSHIP BULIDING: Exceptionally well-developed interpersonal and communication skills;
Establishes professional rapport with customers, employees and executives. Consistently requested
By customers; developed loyal customer base and referral network. Dedicated, innovative and self-
Motivated team player/builder.
Patricia Esperanza Loperena- page 2
Account management, Surgery
Advertising, Team player
Interpersonal and communication
Senior Account Executive City, StateCompany Name/Jan 2006 to Current
Projected sales growth for 2010 at 25% above 2009 figures.
Performed 14% above 2008 yearly average by increasing / expanding current business.
Closed 32 new business contracts in 2007 (Top Performer in peer group of 17) and 34 new
business contracts in 2008 (Top Performer in peer group of 17).
Awarded 3 of 4 Quarterly Bonuses in 2007; Top Prize 10k.
Awarded 10 of 12 Monthly Bonuses in 2008; ranging from 1k to 2.5k per month.
Demonstrated the ability to pique interest and ultimately generate the sale of high-end
merchandise/service, even to initially ambivalent clientele.
Consistently made new contacts, closed orders and generated repeat business through effective
account management and cold calling.
Sold sponsorship spots to high profile clients to offset costs and created cross promotions to
help brand local clients as well as the Reader.
Account Executive City, StateCompany Name/Feb 2001 to Jan 2006
Grew new Outside Sales business from $0 to $14k in 9 months.
Dominated the health, beauty, and tourism industry in Baja California.
Closed 24 new business contracts in 2006; ranked number 3 in peer group of 17 utilizing
innovative cold calling, prospecting, and closing techniques.
Demonstrated ability to meet client budgets while maximizing company profitability.
Maximized profitability through superior customer service, effective and prompt communication
and follow-up on all pending matters with the customer; maintained 100% customer satisfaction.
Utilized superior communications skills to motivate staff and develop effective working
relationships with peers and clients.
Consistently exceeded sales goals while maintaining an account base of over 100 clients.
Key accounts included Cirque Du Soleil, Hollywood Tans, Gold's Gym, San Diego County Fair,
and Universal Music Group.
Only sales representative to dominate Tijuana's plastic surgery / cosmetic dentistry industry
utilizing Spanish speaking abilities.
Responsible for developing market research and sales tracking to evaluate campaign's
Advertising Assistant City, StateCompany Name/Nov 2000 to Feb 2001
Assisted Account Executives with all aspects of advertising and marketing of weekly edition.
Created innovative ad layout, design, and copy.
Anticipated and accurately forecasted consumer buying patterns by analyzing sales reports as
well as monitoring economic trends.
Researched, evaluated, and qualified customers by developing mutually beneficial relationships
built on trust, a commitment to quality and teamwork.
Researched ad costs for other competitive newsweeklies in the San Diego market as well as on
a national level.
Education and Training
B.A: English, CommunicationsNational University2003City, State
INTERESTS & ACHIEVMENTS
, Free-lance writer published in San Diego Reader's BEST edition - 2003
Member Hispanic Chamber of Commerce
Avid Runner and Yoga Participant - completed Full & Half Marathons
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