As a proven sales and promotion professional with a blue chip clientele across industries/B2B, e.g. Disney, McDonald's, and Kay Jewelers, I excel in conducting needs analyses to determine customer requirements and deliver a customized, meaningful solution. Resourceful, I dig deep to pinpoint a client's target consumer, assess the right vehicle(s)/media and craft winning promotions. I successfully earn customer loyalty by coaching them on using promotional tools and optimizing their budgets to grow their sales. I methodically build business by analyzing markets, accessing non-traditional revenue sources, researching accounts, and closing deals. Key strengths include: Account Management *Negotiating Business/New Market Development *Cultivating Relationships Strategic Marketing *Proactive Customer Service Promotional Creativity *Collaborating Internally and Externally
Microsoft Office, Media Monitor, Tap Scan, Scarborough
01/2008 to 01/2011
Senior Account ExecutiveKCMS RADIO － Seattle, WA
Expertly managed a diversity of key accounts across the food, insurance, mortgage, auto and retail industries, including, e.g., Progressive Insurance, SUBWAY, Qdoba, Disney, Sesame Street, Hickory Farms, Amtrak Cascades, WSDOT, and Greg's Japanese Auto.
Strengthened existing accounts and built new business through stellar customer service, market penetration, strategic targeting and networking.
Performed consultative selling to identify needs, determine opportunities for growth, and align products/services.
Pinpointed target consumer/ demographics and customized strategies to motivate purchase.
Mentored new sales people.
Winner New Business Contest 2010, generating over $100,000 in new business.
Top direct business to business seller in 2011, generating over $240,000 in (B2B) sales Developed a custom return on investment tool to quantify and document the benefits in order to ease cost concerns for a major client and earn their business.
In only three weeks, costs were recouped and the client began to profit, exceeding their expectations.
Researched and produced a novel combined consumer listening (intentional + incidental) value to educate a key customer on the reach/impact of their advertising; encouraged them to utilize it in a new customer survey, which proved that their promotional goals were met.
Short gap in employment due to (or we can close the gap if you think it won't be exposed.
01/1998 to 01/2007
Senior Account ExecutiveKBKS RADIO － Seattle, WA
Managed a business worth over $1 million annually and developed a wide variety of key accounts including McDonald's, Dairy Queen, The Shane Company, Broadway Across America, Summit Research, Rainier Research, Kay Jewelers, Jared Jewelers, Sound Ford Automotive Group, and other retail outlets.
Penetrated and grew revenues in an emerging media platform.
Skillfully liaised between departments and vendors to deliver exceptional products/services.
Negotiated and administrated profitable contracts.
BEATTY - Page 2 Achieved an average of 127% above quota overall, with an average revenue increase of $463,000 per account.
1 overall billing sales person of the year, exceeding $1,000,000 in revenue for three consecutive years.
2 overall billing sales person of the year for two consecutive years.
CBS Millionaire Club Winner 2007, exceeding $1,000,000 in revenue and over $120,000 in B2B sales.
CBS Millionaire Club 2005 winner exceeding $1,000,000 in revenue and $154,000 in B2B sales.
Developed a targeted promotional campaign ("Coffee Crew") for McDonald's creating tremendous awareness, participation and ongoing excitement for their new coffee.
Created Free Blizzard Fridays for Dairy Queen, securing their largest promotional budget.
Provided customer-specific resolutions in packaging, service, and billing by scrutinizing handling/shipping practices to identify and implement opportunities for improvement, reducing costs by 4%.
Successfully held positions of increasing responsibility with leading companies including KBSG Radio, KUBE Radio and Planetworks, with demonstrated skills in sales, marketing/promotion development and execution, negotiations, vendor management, and revenue growth for leading clients/brands including, e.g., Keebler, Chiquita, Ivory, Energizer and Schick.
Bachelor of Arts: CommunicationWashington State University － Pullman, WACommunication
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Senior Account Executive
Bachelor of Arts : Communication
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