Highly motivated and creative professional seeking full time opportunities in Public Relations, Marketing, or Branding. Interested in gaining experience and building my skill set while contributing to corporate goals.
MS Office: Word, Excel, PowerPoint
Social Networking Platforms: Facebook, Twitter, Instagram, LinkedIn
01/2017 to Current
Senior Account ExecutiveBehrman Communications － New York, NY
A beauty and lifestyle Public Relations firm specializing in brand development and media relationships Manage junior staff and account activities to ensure brand goals are achieved in a timely and quality manner.
Oversee development and approve client facing materials drafted by junior staff.
Develop and maintain relationships with editors, influencers, and experts to facilitate brand placements.
Coordinate controlled media activities and brand events to guarantee proper execution and manage expectations.
Maintain ongoing client communications and build relationships to provide support and counsel.
Develop and strategize PR plans and report on results on a monthly, and quarterly basis.
05/2015 to 01/2017
Supported client activations by brainstorming and researching creative ideas, and strategies.
Generated creative pitch ideas and assisted in the development of PR plans.
Maintained and developed relationships with media on a regional and national basis.
Supported client communications and relationships on a daily basis.
Drafted brand materials and external communications materials.
Oversaw team assistant and interns by assigning and managing daily and ongoing tasks.
07/2014 to 05/2015
Assistant Account Executive
Handled administrative tasks including client updates, call agendas, and coordinating team schedules.
Conducted proactive and reactive pitching to media.
Supported client events, and creative mailings by researching and compiling materials needed for execution.
Maintained product inventory levels, and organization on an ongoing basis.
Create and maintain targeted media lists.
10/2013 to 04/2014
Media Team LeaderAmerican Advertising Federation Competition － Poughkeepsie, NY
Developing a $10 million integrated marketing campaign for Mary Kay Participating member of Marist College Team, leading the media portion.
Researched company, products, customer demographics, and industry to develop marketing strategy.
Created marketing strategy, and creatives to increase market share.
Presenting final outcome to communications industry professionals.
05/2013 to 08/2013
Marketing/Sales InternRejuvenol Laboratories － Copiague, NY
Company that formulates, manufactures, and brands salon products in house Assisted in advertising and marketing creatives in support of new and existing products.
Maintained social media initiatives for product introductions and consumer interaction.
Worked with business owners and distributors to develop products and brand recognition.
Education and Training
Bachelor of Arts: Communications Advertising BusinessMarist College AACSB International Accredited School of Management Scuola Lorenzo de' Medici － Poughkeepsie Florence, NY, Italycum laude Communications Advertising Business 3.4 3.5
administrative, advertising, brand development, CLIENTS, client, inventory levels, managing, marketing strategy, marketing, market, materials, Excel, MS Office, PowerPoint, Word, Networking, Presenting, Press, PR, Public Relations, quality, researching
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Companies Worked For:
American Advertising Federation Competition
Marist College AACSB International Accredited School of Management Scuola Lorenzo de' Medici
Job Titles Held:
Senior Account Executive
Assistant Account Executive
Media Team Leader
Bachelor of Arts : Communications Advertising Business
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