SALES OPERATIONS MANAGER/SR. MARKET RESEARCH MANAGER/SR. CLINICAL ACCT EXECUTIVE
Results-focused project management professional offering more than 10 years of cross functional leadership experience. Transforms high-potential projects and opportunities into successful company initiatives with a proven track record to manage from strategy to flawless tactical execution. Diverse expertise in areas of business including project management, marketing, data science, sales and organizational optimization.
Cross-functional team management
Complex problem solving
Advanced on all MS programs
Presentation and influence on all levels
Ability to excel under pressure
UCB PharmacueticalsDecember 2011 to November 2016Sales Operations Manager/Sr. Market Research Manager/Sr. Clinical Acct Executive Smyrna, GA
Led project to streamline multiple vendors platforms to one insights solution. The results included; increased data accuracy, elimination of repetitive data, improved delivery of insights, and reduction of $600K of costs per year.
Proven track record of successful project management with IT collaboration of new data source integration for business intelligence warehouse.
Led global and local IT departments to integrate DDDMD (clinic and hospital data)
mapped to physicians into business intelligence data warehouse to provide a holistic
fully integrated view of brand performance resulting increased productivity of 15% year over year.
adoption and segmentation methodology called 4i for local and global
business sectors that resulted in 25% increased efficiency within the first year saving over $5MM Dollars.
Established key consultant to
president of North America for identification of highest potential accounts and
Developed best in class globally adopted
methodology for market research tracking studies used to provide actionable insights to executive leadership teams.
Routinely project managed multiple company and departmental initiatives that resulted in successful business generating initiatives.
Optimized global vendor data spend resulting in a $1M+ savings while
increasing data resources by 100%.
Winner of UCB SPOT Award,
President's Club Award and 17 above and beyond awards from various departments
in the organization.
Voted MVP (Move Valuable
Person) by Crohn's disease East Region.
Watson PharmaceuticalsOctober 2008 to November 2011Market Research Manager Parsippany, NJ
Conducted business analyses such as pricing and contract analysis, forecasting, brand planning, vendor management, qualitative and quantitative research.
Cross functional project management lead on all brand products which launched five brand in an unprecedented 12 month period.
Discovered and incorporated most effective analytics solutions, managed outside consultants for research projects, and identified opportunities to drive sales growth by 20% increase and decrease data expense by 13% percent globally.
Utilized predictive analytics, pilots, customer segmentation / modeling techniques and effectiveness studies to identify and deflect competitive threats, and target physicians / locations based upon data to estimate sales potential across all products and franchises.
Key Achievements: Identified $4MM+ in additional revenue opportunity in oncology channel (ION) for prostate cancer drug previously only marketed in urology for a $40MM brand.
Optimized IMS US/IMS Global and SDI National and Subnational contract resulting in a $1M+ savings while increasing data resources by 100%.
Identified a need and executed on pricing analytics and brand pricing recommendations for 30+ branded products resulting in discontinuation of 3 non-profitable drugs.
Created demand, business development, and finance forecasting models as well as ROI modeling for medical education programs and marketing initiatives to minimize risk and identify actionable opportunities for various brands.
Led market research, competitive intelligence and forecasting activities for five launches (oncology, women's health, men's health and nephrology markets) and created best practice launch preparedness activities and analysis to help level set launch expectations and identify early warning indicators for brand performance.
Applied quantitative data to help maximize opportunities and minimize risk with launch and other brands by aligning analysis to brand strategies and objectives.
Spearheaded market research team's strategic alignment to the brand teams creating a collaborative relationship to help move the brands forward.
As a result, brand teams placed high value on market insights when making decisions.
Launched competitive intelligence arm for the company and led activities such as war gaming and competitive intelligence reporting to ensure brand strategies were being developed holistically with appropriate level of risk assessment.
IMS HealthMay 2001 to October 2008Business Manager Parsippany, NJ
Data quality and control reporting and training expert.
Specialized in managing reporting and solutions identification for specialty data clients such as Amgen (nephrology), Eisai (Alzheimer's) Roche Diagnostic, LifeScan, Bayer Diagnostic (diabetes), Proctor and Gamble (various), Allergan, Watson, Abbott, and Bristol Myers Squibb.
Expertise in consulting clients to identify business opportunities.
Recognized through various awards including award from Amgen for above and beyond support.
Established leader in areas of cross functional collaboration, client support, and technical expertise.
Led a team of 5 direct reports.
Key Achievements: Responsible for creating an Epogen Depot designation for DaVita healthcare in the IMS data resulting in a saving of over $8MM in spillover penalties for Amgen.
Key member of the NGPS (current Xponent) task force in testing methodologies and launching enhanced data sources resulting in successful launch of new projection methodologies for all IMS clients.
The first client service member to help launch DDDMD to clients for use of correlational analysis between accounts and physicians adding a huge value proposition to clients that needed to integrate clinic, hospital and prescription data at the facility level.
Created best practices for solving client data issues such as missing volume, declining market share, cost quantity matrix evaluation and data integrity of IMS and as a result, decreased data investigation turnaround times by 35% and increasing overall client satisfaction.
University of PhoenixMBA
University of PhoenixBS: MarketingMarketing
University of PhoenixBS: Business AdministrationBusiness Administration
Member of Healthcare Businesswomen's Association, Atlanta Chapter (2013 - Present)
HBA Mentoring Program 2013
Woman in Leadership Member -UCB 2014, Whole Brain Thinking Facilitator since 2015.
English and Serbian
SQL Server 2000/7, MS Access,
Platforms: Windows, IBM Mainframe z/OS
Software: MS Office Suite, Business Objects, Qlikview, Dataview, Dataview Analyzer, OneKey, Archer Light