Inspiring manager offering six years' experience writing sales and marketing content as well as strategy planning and execution for business development. Focused on ensuring brand messaging is strong and consistent across all forums while meeting the ever-changing needs of B2B clients as business continues to expand. Passionate people person, helping others grow and do their best by developing their talent in ways that will suit them and the business. Excellent at working cross functionally, attaining buy-in and support from executive leadership and others across the business while growing trusted relationships with others. I am eager to continue down the path of marketing to impact growth through my creative flair and resiliency.
Skills
Inspiring leader, team player, and collaborator
Excellent interpersonal communication skills
Well organized multi-tasker with meticulous attention to detail
Superior copywriting, proofreading, and editing skills
Excellent problem-solver focused on end results
Flexible and adaptable, always seeking ways to improve
Experience
06/2021 to Current
Head of Marketing and Sales SupportCircle – Arlington, TX,
Manage Marketing and Sales Enablement Team for the U.S. division of EQ while staying aligned with the Chief Customer Office in the U.K. to ensure brand and strategy consistency.
Implement creative sales and marketing strategies to assist sales team with reaching targets, leading to 500% increase in sales directly sourced by marketing campaigns, contributing to a total of $13m closed revenue in 2021.
Train new and existing team members to optimize marketing performance and learn industry to save 2-4 hours on each RFP or creative project by streamlining processes, handoffs, and sign-offs.
Direct market research to identify competitor digital strategy and content themes leading to increased web traffic click through rates.
Develop and implement digital marketing plans, incorporating SEO, social media platforms, and video campaigns, leading to number one placement in Google search results.
Use trends in customer industries and marketplaces to shape solutions and refine sales support approach, increasing bid win rate by 300%.
Create and launch enhanced content strategies, improving engagement with current and prospective clients resulting in increased downloads and article viewership by 25%.
Reduce process lags by continually refining approach, processes, and collaboration across team and business, encouraging always seeking out best practices to ensure optimal productivity.
12/2018 to 06/2021
Sales Enablement ManagerFeedonomics – Cary, NC,
Oversaw a team of content writers focused on creating 35+ proposals and RFPs annually, consisting of high-quality, informative, consistent brand messaging specific to prospective client needs while strategically illustrating connections and similarities of our brand to the buyer's brand.
Worked closely with Creative Team to develop engaging collateral focused on concept and messaging.
Spearheaded sales strategy meetings with sales, division president, operations, and finance to collaborate on client-specific win themes to drive growth and increase win rates 300%.
Created presentation materials for sales, relationship managers, and executives to assist in industry speaking engagements and client meetings.
Developed unique proposal designs and campaigns to drive company forClaire in the industry by transforming written responses into infographics and visual formats easier to understand and digest.
Served as key contributor in all phases of concept design for website re-write and revisions, collaborating with key strategists to increase quality of final content and overall experience.
Managed all aspects of copy review and editing, including guidance and oversight of production to produce best possible content.
01/2016 to 12/2018
Solutions ArchitectPerrigo Company Corporate – Nashville, TN,
Negotiated and reviewed all new business contracts to ensure Equiniti's ability to fully deliver on technology, processes, and people to meet client expectations.
Managed work according to tight project timelines and high quality standards.
Played a key role in creating unique marketing proposal presentations and RFP responses for existing and prospective clients by linking knowledge of Equiniti's operational processes, procedures, and regulations with prospective client needs and requests.
Partnered with team members across the business to optimize processes and expand capabilities and meet specific and unique needs of clients.
Partnered with sales representatives during customer consultations to build customer relations and promote value proposition.
Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase sales 25%.
02/2011 to 01/2016
Conversion CoordinatorWells Fargo & Company – City, STATE,
Managed client relationships through the onboarding process, linking the client experience from the sales representative to the ongoing relationship manager.
Oversaw operational and back office implementation to ensure a seamless transition for client and their shareholders.
Maintained quality-focused performance benchmarks and schedules when leading implementation teams to ensure a successful go-live.
Built partnerships with product management, product support, product technology, sales, finance, and operations teams to implement best practices and streamline new client implementation.
Created sales RFP responses related to new business and onboarding of new clients.
10/2007 to 02/2011
Lead Bank TellerCompany Name – City, State,
Maintained optimal financial controls by securing funds and making accurate transactions.
Completed monthly audits and managed overdraft reports.
Warmly welcomed customers and offered pleasant service during entire transaction, ensuring service standards were upheld.
Education and Training
Expected in
Associate of Arts: Anoka-Ramsey Community College - Minneapolis, MN GPA:
Expected in
High School Diploma: Saint Francis High School - Saint Francis, MN, GPA:
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
