Effectively promote products and increase revenue by connecting with customers and recommending target offerings. Organized, adaptable and knowledgeable about preparing displays, marketing, money-handling and assisting customers. Persuasive in negotiating contracts and diplomatic in communicating with customers to build long-term, productive relationships that will boost sales and support company success.
Accomplishments
Project Development - Collaborated with a team of MSU students in the development of Public Relations campaign for the non-profit organization, Starkville Community Market
Created 3 successful radio commercial advertisements focused on the restaurant chain Sweet Peppers Deli.
Skills
Product and Service Sales
Multi-tasking strength
Consumer Banking
Product promotions
Social media marketing
Interpersonal Communication
Planning and Coordination
Customer service
Marketing Materials
Brand-Building Knowledge
Team Leadership
Proficient in Microsoft Office programs in Windows or Macintosh environment
Meeting sales goals
Work History
Sales & Campaign Coordinator, 03/2017 to Current Lamar Advertising Company – Marion, IL,
Oversee everyday campaign activities including budget, sales staff support, and client issues.
Coordinate all sales campaign activities related to national and local market sales
Manage all communication with clients on ad and artwork specifications.
Create, publish, and monitor content for company social media accounts.
Administer sales contracts and create client contact files in Salesforce system
Organize and schedule all insertion orders submitted to operations team for postings.
Maintained organized, presentable merchandise to drive continuous sales.
Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral.
Trained and developed 2 Account Executives in company processes, product knowledge, customer service and selling techniques.
Marketing & Social Media Specialist, 05/2018 to 04/2020 Ent Federal Credit Union – Pueblo, CO,
Conducted research and implemented resources helping with event creative and increase social media awareness by 100%.
Generated, edited, and published weekly content on all social media platforms.
Operated as assistant coordinator and point of contact for events as needed.
Ensured all event itineraries remained on schedule and client requests were completed as specified by event planner.
Assisted with managing on-site production and clean up for events as necessary.
Wrote engaging and successful marketing, advertising and website copy.
Coordinated with social media, public relations and other teams to execute product introductions.
Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
Personal Banker I, 11/2010 to 03/2017 Sonabank – Front Royal, VA,
Assisted customers with setting up or closing accounts, completing loan applications and signing up for new services.
Performed vault duties to handle large deposits of up to $80,000 and distribute currency to coworkers as acting Head Teller
Balanced cash drawers and vault accounts on daily basis with zero discrepancies.
Trained and supported over 10 tellers to improve customer satisfaction and branch productivity significantly.
Established rapport with new clients to increase satisfaction and loyalty.
Achieved consistent recognition as top sales performer.
Increased daily sales by by up selling Business accounts and Home mortgage banking products and financial services to customers.
Effectively used Citrix to access customer details and databases.
Consistently ranked in top 10 branches for overall sales in state
Networked to increase client base and encourage existing clients to expand financial portfolios.
Public Relations & Marketing Intern, 05/2009 to 01/2011 Quest Group – City, STATE,
Aided Quest Group with media and client relations including follow-ups and contact database updates.
Engaged in marketing presentations and brainstorming sessions for various clientele
Drafted internal memorandum for company employees.
Wrote and distributed press releases for company and clients.
Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
Provided administrative support to 4 senior team members.
Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Secured media coverage for clients, company and specific campaigns.
Education
Master of Arts: Organizational Management & Media, Expected in 02/2016 Ashford University - Clinton, IA, GPA:
Bachelor of Arts: Public Relations, Expected in 08/2010 Mississippi State University - Starkville, MS, GPA:
Associate of Arts: Communications, Expected in 05/2007 East Mississippi Community College - Mayhew, MS, GPA:
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