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Retail Business Director Resume Example

Resume Score: 80%

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RETAIL BUSINESS DIRECTOR
Summary

Experienced marketing professional with over 20 years of business, marketing and strategic achievements in leading companies. High-performing leader able to inspire and manage multicultural teams to achieve outstanding results. Open and clear communicator at all levels with demonstrated business and strategic vision and disciplined execution.

Skills
  • Marketing and sales expertise
  • Strategic planning
  • Sales and profits maximization
  • Multidisciplinary team leadership
  • Brand-building strategies
  • Campaign management
  • Goal-oriented
  • Multitasking
  • Bilingual in English and Spanish
  • Presentations and public speaking
Experience
Retail Business Director06/2009 to CurrentSeguros UniversalSanto Domingo, DN, DR
  • Directed work of 23 employees bringing in over $29M in annual sales.
  • Surpassed annual sales quota by 2% in fiscal year 2019, by 6% in fiscal year 2018, and 4% in fiscal year 2017.
  • Generated more than $7M in yearly profit in both fiscal years 2019, and 2018.
  • Developed "Renta Segura" (Safe-Rent) massive insurance product, from conception until deployment:

- Designed and negotiated a massive insurance coverage that pays four (4) months of the monthly bill for a TELCO Company (mobile, internet and cable) for over 700,000 customers worth up to $1.5M yearly, which are the main aspects of massive insurance: low price and high volume.

- Organized the administrative structure for the contractual and billing processes.

- Worked with a multidisciplinary team for structuring an efficient claim process.

- Delivered a new product category in the Dominican market that provides over 60% of sales in profit to the company.

  • Introduced the Travel Assistance Product and obtained a 20% market share over the course of 10 years.
  • Provided overall leadership with P&L responsibility for three departments: Affinity Groups, Telemarketing, and Bankassurance; managed all facets of product sales, education and brand awareness initiatives for the entire Dominican territory.
  • Analyzed regional market trends to discover new opportunities for growth.
  • Created presentation materials for sales, customer relations, and management purposes.
Digital Marketing Consultant12/2019 to CurrentAdventures Digital AgencySanto Domingo, DR
  • Oversaw highly talented team in delivery of project tasks meeting deadlines and exceeding client's outlook for the latest Dominican Presidential Campaign.
  • Proposed innovative storylines for digital content and took active participation in developing unique campaigns to promote brand engagement.
  • Monitored campaign performance and reported findings to the Strategy Team.
  • Utilized platforms such as Instagram and Twitter platforms on regular basis.
  • Ensured consistency in content and tone to optimize social media accounts.
  • Developed improve digital content for website, app, and social media platforms.
Sales Account Manager05/2006 to 06/2009Barna Business SchoolSanto Domingo, DR
  • Brought over than $500K in enrollments during the 2007-2008 periods.
  • Wrote, proofed and edited sales proposals and correspondence.
  • Recommended Managerial Development Programs to corporate accounts based on needs and interests, resulting in the enrollment of over 20 new corporate accounts.
  • Worked closely with team members to deliver project requirements, develop solutions, and meet deadlines.
  • Negotiated details of contracts and payments and prepared sales contracts and order forms.
  • Answered customers' questions about program prices, availability, policies and credit terms.
  • Recognized by management for providing exceptional customer service.
Brand Marketing Executive09/2002 to 07/2003Procter & Gamble for Distribuidora CorripioSanto Domingo, DR
  • Executed optimal sales strategies to achieve commercial goals for all markets.
  • Initiated market research studies, directed operations and reviewed findings to optimize marketing approaches.
  • Owned marketing campaigns from initial scope through execution and refinement.
  • Executed updated marketing plans to increase branding exposure, customer traffic, and sales.
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, and market intelligence information for the Dominican retail market to maximize outreach.
  • Collaborated with sales, service, finance, and logistics to influence critical business growth outcomes.
Education and Training
Digital Marketing NanoDegree Program: Digital Marketing04/2020UdacityOnline
MBA: Business Administration And Management12/2009University of Barcelona/Barna Business SchoolBarcelona/Santo Domingo
Directive Development Program: Business Administration06/2007Barna Business SchoolSanto Domingo
Master in Marketing: Marketing06/2002EADA Business SchoolBarcelona, Spain
Bachelor of Marketing: Marketing09/1999Pontific University Catholic Madre Maestra-PUCMMDominican Republic
Certifications
  • Professional Certified Marketer (PCM) -American Marketing Association
Community Service

Volunteer Medical Translator for the USNS Comfort during its one week stay in Santo Domingo. USNS Comfort is a Mercy-class hospital ship of the US Navy. Its mission is to provide medical assistance for the population in need in multiple Latin countries every four years.

Citizenship Information

Green Card holder for permanent US Resident valid through June 2029.

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Resume Overview

Companies Worked For:

  • Seguros Universal
  • Adventures Digital Agency
  • Barna Business School
  • Procter & Gamble for Distribuidora Corripio

School Attended

  • Udacity
  • University of Barcelona/Barna Business School
  • Barna Business School
  • EADA Business School
  • Pontific University Catholic Madre Maestra-PUCMM

Job Titles Held:

  • Retail Business Director
  • Digital Marketing Consultant
  • Sales Account Manager
  • Brand Marketing Executive

Degrees

  • Digital Marketing NanoDegree Program : Digital Marketing 04/2020
    MBA : Business Administration And Management 12/2009
    Directive Development Program : Business Administration 06/2007
    Master in Marketing : Marketing 06/2002
    Bachelor of Marketing : Marketing 09/1999

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