Successful, achievement-oriented Regional Sales Manager with exceptional strategic leadership skills and 10+ years of experience in the Wine and Spirits Industry. Extensive knowledge of luxury wine distribution, developing and building strong partnerships with established sales network. Track record of accomplishing goals by building brand presence through data driven insights, innovative solutions and creative marketing initiatives. Outstanding strategic planning and pricing strategy execution by analyzing data and establishing distributor relationships. Experience implementing and maintaining financial plans that lead to significant increases in revenue and market share. Trusted leader that influences employees to execute goals. Exceeds targets by passionately driving results and owning each step of the sales process.
- Excellent presentation, interpersonal, oral & written communication skills
- Strong analytical skills & problem solving
- Effective and highly organized time management skills
- Persuasive Selling & Negotiation Skills
- Knowledge of wine & spirits distribution, e-commerce sales experience and retail execution
- Proficient in Microsoft Suite, ROI Analysis, CRM, P&L, Salesforce & Pro-Diver Applications
- Sales management & strategic account development
- Exceeding sales goals & driving results
- Devising pricing Strategy
- Monitoring. coaching & mentoring teams
Top 1% of class
Fayetteville, NC, 08/2020 - Current
- Exceeded sales goals and market competitions by 121% over goal through effective negotiation of full product suite and pricing, rates and payment terms.
- Reinvented team interaction with prospective clients by developing innovative and creative sales pitch implemented into sales team strategy.
- Secured high-value accounts through consultative selling ability, effective customer solutions and promoting compelling business opportunities.
- Managed communications by phone, email and traveled for face to face contact for 30 accounts per week.
- Build brand recognition and exceed quota by recommending products to customers, highlighted benefits and redirected objections to secure more than $6.8mil in quarterly sales
- Monitored competitor actions, market trends and conditions to successfully evaluate results and enhance marketing campaigns.
- Joined business development meetings and supported market outreach plans to improve business development.
Crystal Lake, IL, 10/2019 - 08/2020
- Implemented weekly presentations with internal sales teams, key distributors and external suppliers across multiple states and top markets to analyze action plans, enhance brand performance and achieve profit targets.
- Developed strategic marketing initiatives that built business to business opportunities for key partners, drove luxury brand exposure that increased territory revenue by 26%.
- Applied relationship-driven approach to luxury on/off premise accounts, key retailers and private clubs to expand target revenue and surpass distributor sales objectives by 20% over 6 months.
- Increased division profits with strategic territory expansion and acquisition of 100 plus top accounts across multiple states.
- Exceed P&L targets and depletion goals by successfully negotiating pricing structures, managing S&OP inventory, brokering contracts and securing product drops across multiple state and county regulations.
City, STATE, 12/2017 - 10/2019
- Implemented over 47 annual created trade promotional events, educational seminars, consumer tastings, staff trainings, and wine dinners to strength brand initiative and increase revenue by 16%.
- Upsold and closed sales by driving product benefits around client needs and surpassed annual territory revenue by 114%.
- Provided weekly CRM updates, manage market and post-event recaps to include target brand accomplishments, goal depletions, product feedback and ROI.
- Drove team revenue totals by bringing in over $2.7 million in territory sales across 100+ accounts.
City, STATE, 04/2015 - 12/2017
- Conducted Annual Operating Plans that identified key buyers and cultivated business relationships that increased client retention rates by 65% and their spending by 89%.
- Effectively planned and managed T&E, quarterly and annual budgets that resulted in a 34% sales increase and decreased quarterly administration costs by 17% while extending continuation and enhancements of services.
- Successfully managed over 350 client wine club client portfolios by increasing membership 56% and equaling over $90k in revenue growth per quarter.
- Developed new business through qualitative and quantitative analysis of market trends industry knowledge to consult clients on acquisition and purchase of Fine Wines and Champagnes and facilitated management of their collection.
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Resume Overview
School Attended
- International Sommelier Guild
- Johnson & Wales University
Job Titles Held:
- Regional Partnership Manager
- Regional Key Account Sales Consultant
- Territory Sales Consultant
- Wine Director, Sommelier & Private Cellar Consultant
Degrees
- Diploma
- BA
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