Proven manager with extensive experience in all levels of Management, Sales, Marketing, Advertising, Merchandising, Distribution, Finance, and Human Resources development.
New product delivery
Client account management
Market research and analysis
Initiated [project] which resulted in [positive outcome].
Spearheaded new [program] program which increased retention.
Handled all functions related to [program].
February 2013 to November 2016Regional Manager
Responsible for interviewing and appointing distributors to distribute the Xingtea product line in California, Arizona and Nevada.
Additional responsibilities include training distributor personnel to increase their ability to effectively represent Xingtea in retail accounts.
Conduct Kick-Off sales meetings when a new distributor agrees to distribute our line.
Conduct sales meetings as often as possible with distributors in order to keep them current with respect to new flavors being introduced and new chain accounts that have agreed to carry Xingtea.
Maintain ordering and credit procedures with distributors that ensures they have inventory and are reimbursed in a timely manner for credits.
Another critical responsibility is making Headquarter calls on large, medium and small chains to secure authorizations, and maintain a relationship with buyers to introduce new flavors and whenever possible to obtain ads, displays and promotions.
Once programs are secured, visit distributor accounts to inspect execution of the Xingtea line on the shelf, coolers and displays.
As frequently as possible, ride with distributor sales and supervisor personnel to assist in gaining new distribution and suggest how selling skills might be improved.
Work with distributor ownership and related management to establish an excellent working relationship that keeps Xingtea in the forefront of their time and resources to increase our sales and new accounts within their territory of responsibility.
Maintain a professional relationship with all positions in the home office so that reports and requests are responded to in a timely fashion.
Position reports to the Vice President of Sales.
Coca-Cola RefreshmentsJanuary 2008 to January 2013Market Development Manager San Ramon, CA
Experienced members of the northern California Sales Center were selected to participate in an extensive On Premise Acceleration, sixty-hour training program.
We were taught every aspect of the Coca-Cola system.
Including fountain, bottle & can, vending, prospecting, and opening new accounts to name a few.
We were also given a number of specific high profile national face-to-face accounts
in order to develop existing business, as well as to expand the Coca-Cola portfolio in those accounts.
The Bottom Line of our responsibility is that we are THE Face of Coca-Cola.
We are the specialists, therefore no need to call an additional team member.
In this capacity I not only met, but exceeded the objectives of the position.
Healthy Dairy LLCJanuary 2003 to February 2008CEO San Mateo, CA
Responsible for inspecting, advising, deploying, removing and thus ensuring that full service vending assets of Coca-Cola Refreshments in the San Francisco Bay Area are maximized to the fullest extent possible.
This includes meeting with owners, managers and supervisors where our vending equipment is located.
Responsibilities also include working with our vending customers to ensure that when we are responsible for paying commissions they are paid in an accurate and timely manner.
Also responsible for locating individuals in order to track and recover our assets when locations may have closed, gone out of business, or left with our equipment.
Created partnerships with major suppliers to develop a unique Yogurt Smoothie formulation.
Targeted Walmart for their Great Value private label brand.
Personally secured and managed the account.
After extensive independent consumer evaluation, Walmart selected our formulations over several others as a result of the aggressive business model, quality, and its ability to deliver significant incremental health and nutrition benefits versus all national brand competitors.
Selected a reputable Contract Packer, and Great Value Yogurt Smoothies were sold in over 1,500 Supercenters.
In most of those stores, outsold all nationally recognized brands.
Three Regional Sales Managers reported to me.
Although our sales exceeded 90,000 bottles per week, our relationship ended as a result of Walmart's pressure to reduce our price.
AGS Marketing & ConsultingJanuary 1985 to January 2003CEO / President San Mateo, CA
This company was started to identify emerging product opportunities, substantiate the category through research, contact potential producers and distributors, then bring products to market.
An example of this is a project we undertook for Knott's Berry Farm, a division of ConAgra.
Successfully completed the assignment to determine if a viable business model existed for a nutritional yogurt drink.
After developing the exclusive formula, the company entered into a Joint Venture to produce Mrs.
Fields Chocolate Soda.
We exported to the Far East and sold almost as much there as we did in the U.S.
AGS undertook an assignment in Honolulu, Hawaii and successfully merged a Coca-Cola
fountain distributorship with a bottled water company, The Water Man.
sales of Coca-Cola fountain products in the first year by sixteen percent, and bottled water by
twenty-two percent, I noticed that Snapple Beverages were not yet in Hawaii.
I secured the
brand for this distributorship in 1992 and virtually overnight had the brand at an annual
volume of over 175,000 cases in the state.
Golden Gate UniversityBBA DegreeSan Francisco, CA
University of Southern CaliforniaMPA DegreeLos Angeles
Military Service U.S. Air Force, Four years active; Four years active reserve. Honorable Discharge