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Regional Director Of Sales Resume Example

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JC
Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Summary

Goal-oriented marketing and sales leader with 28+ years' experience in the entertainment industry. Adept at forecasting trends, making tactical decisions and leading successful operations. Good verbal and written communication skills with a motivational leadership style.

Skills
  • Lead prospecting
  • Strategic planning
  • Retention strategies
  • Network development
  • Account servicing
  • Performance improvement
  • Account development
  • Sales expertise
  • Customer relations
  • Revenue generation
  • Entertainment Industry expertise
  • Staff training
  • Interpersonal communication skills
  • Sales leadership and training
  • Multidisciplinary team leadership
Experience
03/2020 to Current Regional Director of Sales Oak Street Health | Metairie, LA,
  • Coordinate with sales and marketing department operations for 13 theme and water parks in the US and Canada.
  • Train and assist sales managers and their teams on techniques, developing programs, reporting, industry trends, forecasting, budget process and business plans.
  • Assist sales personnel in sales techniques and recommended improvements.
  • Establish plans for pursuing new customer groups and product opportunities.
  • Analyze market trends to discover new opportunities for growth.
  • Forecast and document annual and quarterly profits.
  • Develop quotas and sales plans for sales professionals at 13 theme and water parks.
  • Lead and develop management professionals from within organization.
  • Elevate team performance via strategic planning and coaching in areas of prospecting, sales and value-added presentations.
  • Assumed open role as Marketing and Sales Director at park located in Hot Springs, AR
09/2018 to 03/2020 Director of Marketing and Sales Columbus Hospitality | Sanibel, FL,
  • Responsible for the development and execution of marketing, ticketing and advertising plans, group sales and sponsorship sales strategies.
  • Insure that marketing strategies and tactics are executed and clearly communicated on a timely basis to management, stakeholders, and external partners.
  • Provide diligence to insure that program guidelines are adhered to and that marketing concepts and practices are implemented and communicated.
  • Collaborate as a key member of the senior leadership team and participate in all aspects of the park’s strategic planning process and implementation to drive new growth and improvements.
  • Act as the company’s thought leader for marketing in efforts to improve the company’s performance and achieve growth objectives for attendance, per cap and revenue.
  • Oversee and actively manage all aspects of admission ticket sales channels and make ongoing adjustments to optimize ticket revenue (pricing, attendance goals, season pass sales, pre-sold groups, online sales, etc.).
  • Oversee and execute innovative marketing programs in both core and outer markets that increase market and brand awareness. Insure strategies are tactically executed in a creative and timely manner and within expense guidelines
  • Develop local short term and long term marketing plans in line with corporate strategic plans and goals in order to grow revenues.
  • Work with creative and advertising agency (direct, media buying and planning, creative) to develop and implement specific park marketing plans and creative direction. Have experience with social media marketing and e-commerce.
  • Responsible for effective use of budgeting and monitoring of all expenses associated with all programs under the marketing department.
10/2013 to 09/2018 Director Of Sales Concord Hospitality | Lakewood, CO,
  • Creatively identify, evaluate and implement new opportunities and established strategies to successfully drive significant ticket sales and revenue growth through five group sales programs and ticket operations.
  • Manage and motivate a professional sales team to meet and exceed department sales quotas by analyzing daily and weekly activity as well as insuring increased productivity while adhering to established guidelines, policies and procedures.
  • Oversee company ticket model including projecting all attendance and adjusting forecast according to existing trends.
  • Insure that all group sales and ticket programs are executed accurately and clearly communicated to clients as well as park management and team members in a timely manner.
  • Create and submit required reports within communicated time frame and prepare, maintain and control extensive departmental expense budget.
10/2013 to 09/2018 Corporate Sales Trainer Carboline | Seattle, WA,
  • Set up sales departments in diverse markets across the United States for both existing and newly acquired parks
  • Designed and implemented sales training program and documentation
  • Developed and led group training courses to align with corporate sales initiatives
Education and Training
Expected in 12/1993 Bachelor of Arts | Communications/Public Relations/Marketing Southeastern Oklahoma State University, Durant, OK GPA:
Accomplishments

Receipient of first ever Six Flags "Frontier City/White water Bay" Sales Representative of the Year.

Recognized at Annual Six Flags "Winner Circle Awards" for Outstanding Achievement in Sales

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Resume Overview

School Attended
  • Southeastern Oklahoma State University
Job Titles Held:
  • Regional Director of Sales
  • Director of Marketing and Sales
  • Director Of Sales
  • Corporate Sales Trainer
Degrees
  • Bachelor of Arts

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