Seasoned sales, marketing, and public relations team leader, adept at designing and executing strategic marketing movements
07/2011 to Current
Public Relations and Event Marketing ManagerBritax Child Safety, Inc － Fort Mill, SC
Plan and manage budgets in excess of $500k.
Collaborate with internal stakeholders to support overall business goals Build brand goodwill through trade and consumer events, and social media engagement with consumers Establish and maintain effective working relationships with industry-leading influencers/media Company spokesperson and industry/media contact Direct PR firm on all proactive and reactive media relations, product launches and crisis management for Britax and Bob Oversee all parent resource group relationships in North America Manage aspirational brand association through celebrity seeding Travel up to 40% of time including weekends.
Developed and coordinated communications for internal and external customers Coordinated development of packaging and merchandising materials Managed print and on-line advertising planning, creative development, and implementation Project manager for all sales collateral and training materials Company spokesperson and industry/media contact Managed all recall and crisis communications plans Traveled up to 40% of time including weekends.
Supported branded promotional events that influenced purchase behavior and increased brand awareness Cultivated relationships that led to expansion of industry partnerships and brand support/ambassadorship Coordinated trade and consumer shows, including logistics and demonstrations Developed and maintained grassroots marketing calendar Led photo shoot sessions for product launches Traveled up to 40% of time including weekends.
01/2002 to 01/2008
Leasing/Marketing/Property ManagerAspen Square Management － West Springfield, MA
Increased and maintained property occupancies by an average of 96%.
Managed incoming traffic and leases with an average closing ratio of 65%.
Increased cash flow to 98% on a conventional community right out of start-up phase.
06/2001 to 12/2001
Marketing RepresentativeNewell Rubbermaid: Graco & Little Tikes － Atlanta, GA
Increased territory sales through a guerrilla marketing approach of in-store merchandising and product demonstrations.
07/1998 to 06/2001
Study Abroad AdvisorLebanon Valley College － Annville, PA
Increased interest and attendance of academic overseas programs by 50%.
B.A: English CommunicationsLebanon Valley CollegeEnglish Communications
academic, photo, advertising, approach, budgets, cash flow, closing, crisis management, crisis communications, creative development, logistics, marketing, materials, media relations, merchandising, 98, packaging, PR, sales, store merchandising, training materials