PROPOSAL DEVELOPMENT & MARKETING, INFRASTRUCTURE BUSINESS LINE
Ellen has more than 20 years of professional marketing experience including 13 years of on-the-job experience and cross-training with Fluor. Currently she works in the proposal development and marketing field within Fluor's Infrastructure Business Line. Her previous work experience in various sales, marketing, and strategic sourcing positions has helped develop a strong set of customer and client communications skills and business acumen.
Proposal Development & Marketing, Infrastructure Business LineNov 2012 to Current Fluor － Greenville, United States, South Carolina
Work closely with the project proposal sales lead and manager to provide successful project qualification and proposal documents for transportation work in and outside the U.S.
Coordinate the proposal development process including schedule creation, planning and facilitation of document review meetings, writer assistance, partner material communication and coordination, and management of other team members.
Work with Fluor legal, tax, finance, estimating, scheduling and other groups to obtain information and contractual documents as required by the clients.
Make certain all client products achieve complete, compliant, and on-time delivery.
Use company computer programs such as Lotus Notes and SharePoint for information sharing and collaboration worldwide.
Work with other Fluor marketing groups, as needed, to assist with their marketing and proposal efforts.
Lead all overseas marketing and proposal efforts for the group.
Proposal Development & Marketing, Commercial & Institutional Business LineNov 2011 to Nov 2012 Fluor － Greenville, United States, South Carolina
Provided proposal, qualification, and presentation coordination for the Commercial & Institutional (C&I) business line.
Responsible for the document development process that included scheduling, reviews, editing, meeting coordination, and ensuring timely completion of contributions by others.
Assisted with coordination of Infrastructure transportation proposals and qualifications.
Supported business line sales, account management, and marketing for other marketing and proposal collateral, as needed.
Marketing Services Knowledge ManagerMar 2008 to Nov 2011 Fluor － Greenville, United States, South Carolina
Proactively managed marketing content needed for new business development in various marketing databases such as the Project Experience (ProjEx) Library, Photo Image Library, (PhotoLib), Marketing Information Library (InfoLib), Data Sheet Development, and Resume Management System (RMS).
Worked collaboratively with local office marketing staff assigned to obtain, edit, and maintain (keeping current) marketing knowledge in the databases.
Adhered to documented criteria for a high standard of quality for marketing knowledge including guidelines, procedures, best practices, etc.
Promoted awareness within Marketing Services and within business groups of the ways marketing knowledge is obtained, shared, and maintained.
Conducted training to and mentored local marketing staff relative to management of marketing knowledge.
Organized and coordinated development of proposals, presentations, and other marketing collateral.
Served as main point of contact between Marketing Services and clients during proposal development.
Edited collateral for grammar and content.
Managed team and other resources to make certain the project is delivered in a timely manner.
Temporarily served as public and media relations/site operations support for Fluor's BP oil spill beach cleanup effort. Met with city and state government officials regarding Fluor's work, on behalf of client BP, to clean area beaches of oil spill. Point of contact for local and national media outlets at five clean-up sites in four North Florida counties. Led onsite media training for site superintendents.Assisted P2S site operations managers in locating and negotiating land rental/use for worker meeting, parking, and equipment storage areas.
Events & Membership RetentionSep 2007 to Mar 2008 Greater Greer Chamber of Commerce － Greer, United States, South Carolina
Coordinated all aspects of four annual community events including committee management, financial management, sponsorship recruitment, event marketing, event logistics, and event follow-up.
Responsible for website content/updates and ad design for community events.
Membership sales and retention.
Project Activity Manager, TradeMCJan 2000 to Jan 2003 Fluor － Houston, United States, Texas
Served as support to account management and product management while assisting in proposal preparation, strategy formation, and revenue forecasting and reporting.
Administered forecast process for the newly formed Fluor strategic business unit then gathered, compiled, and verified the information for distribution to finance.
Served as liaison between GS&S product groups and Fluor project personnel while working to develop project procurement strategies and provide assistance in utilizing the supplier relationship agreements (SRAs).
Assisted in the pursuit of new prospects and the preparation of effective sales documents.
Researched and identified strategic sourcing prospects within Fluor by examining all new bids/awards.
Additionally, participated in sales calls and various staff meetings for all SBUs.
Client Relations ManagerJan 1997 to Jan 2000 Fluor － Sugar Land, United States, Texas
Responsible for strategically planning, executing, and measuring high impact industry, world/national market, and social/entertainment events to enhance and heighten awareness of Fluor's brand/image and senior management.
Researched and evaluated new/potential business-to-business opportunities; synthesized information into a focused and meaningful plan; established an implementation strategy for the plan; and coordinated, managed, and executed participation in strategic company marketing events/visits.
Provided leadership and direction to the events/functions with an overall vision and strategy for addressing goals and objectives; developed and managed a budget, financial sponsorship, employee participation, high-quality logistical support; and established and maintained a network of diverse relationships both internally and externally at all levels of the organization.
Interacted with senior management and sales force to create, research, plan, and execute meetings, presentations, special events, and conferences.
Provided guidance and negotiation support to the Strategic Business Units (Fluor Corporation, Fluor Daniel, Fluor Global Services, Fluor Signature Services); developed and executed business and contingency plans; planned on-site support (handling protocol, venue selection, travel, transportation, lodging); arranged events, entertainment, catering, and audio/visual equipment needs.
Event Sponsorship ManagerJan 1994 to Jan 1997 City of Houston Parks and Recreation Department － Houston, United States, Texas
Specialized in project management, new business development, fundraising, and sponsorship sales for special events and projects for the Mayor's office, the Parks and Recreation Department, Houston Zoological Gardens, Miler Outdoor Theatre, Memorial Park Golf Course, and others.
Created the department's first organized sponsorship program including event research, development, and proposal composition, raising $500,000.00 annually in cash and in-kind.
Sponsors included Pepsi Cola, Budweiser, Fiesta, print and electronic media, etc.
Provided event coordination including logistics, project affairs, and public and client relations.
Acted as project liaison between Parks and Recreation Department, other city departments, producers, and sponsors.
Supervised sponsorship coordinator and interns.
Senior Account ExecutiveJan 1990 to Jan 1994 Resource Marketing － Houston, United States, Texas
Organized details of all accounts including Houston International Festival, Great Tastes of Houston, American Festival Japan '94, etc.
Researched, targeted and negotiated with local, national, and international companies to achieve a $2 million cash and in-kind per year sponsorship program.
Developed comprehensive corporate and media sponsorship plans for all accounts.
Participated in the creation and logistics of all programs including production, marketing, etc.
Developed and maintained sponsor accounts (approximately 70 per year).
Negotiated media advertising.
Negotiated details for consultancies for clients such as retainer fees, airfare, accommodations, per diem, and services provided.
Managed annual fund direct mail campaign.
Managed VIP event coordinator and promotions manager.
Bachelor of Science, Speech (Organizational Communications)The University of Texas － AustinSpeech (Organizational Communications)
Association of Proposal Management Professionals - Foundation Certification (APMP/004543)
Association of Proposal Management Professionals (APMP), Fluor's Professional Publications and Presentations Program (P4)