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program manager marketing resume example with 20+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
  • :
Professional Summary

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Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. Demonstrated history of working with cross-functional teams to achieve success in running company strategic marketing campaigns. First-rate attention to detail and creative mindset.

Skills
  • Marketing
  • Market Research
  • Marketing Communications
  • Marketing Strategy Development
Work History
Program Manager, Marketing, 05/2021 - Current
Mcgriff, Seibels Fayetteville, AR,
  • Works cross-functionally within Marketing, Product Management, Sales and others to understand customer segments, business needs, industry drivers, key verticals and competitive dynamics.
  • Develops marketing and communication plans, leads creative strategy sessions with agency partners, offers point of view, and participates in the development of strategic programs.
  • Guides the development and implementation of marketing programs to achieve stated objectives regarding profitable revenue growth, market share within specific customer/industry segments, customer retention, new customer acquisition, and customer penetration.
  • Partners with other areas to develop and implement targeted approaches to customer segment, industry, and/or product based marketing by determining the most effective means of communication and development of integrated marketing plans.
  • Liaises between internal customers and external marketing agencies in the design of programs, campaigns, promotional material, and sales collateral.
  • Explores, recommends, deploys, and optimizes communication methods, vehicles and technologies to engage with various audiences; continually tests content formats and distribution channels to determine the optimal approach to reaching various segments/target audiences.
  • Oversees the design and production of collateral (both in-house and outsourced).
  • Develops sales enablement tools and marketing collateral including items such as: sell sheets, sales flyers, white papers, website content, social media, case studies, presentations, ROI calculators, and trade advertising.
  • Works cross-functionally within Marketing, Product Management, Sales and others, through planning sessions, to deliver fully integrated programs to meet or exceed revenue and profit margin objectives.
  • Manages and protects the MSC brand by ensuring consistency in communications and adherence to brand standards.
  • Directs external resources such as marketing agencies, photographers, videographers and print and digital vendors to ensure timely flow of projects and that all corporate brand standards are met.
Specialty Catalog Manager, 12/2000 - Current
Ferguson Wenatchee, WA,
  • Establishes goals for a single catalog sectional brochure and ensures that this brochure meets or exceeds these goals.
  • Works with Product and Merchandising managers to assist them in achieving their goals by using the catalog sectional brochure.
  • Works with suppliers to merchandise the brochure by attending supplier meetings and reworking copy, layout design and assortment of product.
  • Assists Marketing department in list selection and management, customer profiling and mailing quantities for the brochure.
  • Selects all products to be featured in the brochure
  • Builds ads from existing Big Book selections and new products or offerings.
  • Works with Art Director to achieve overall look and goals of the brochure including special Co-op ventures.
  • Establishes page flow and pricing for all products offered in the brochure.
  • Performs analysis of brochure data and relevant sales data to establish brochure performance and margin.
Marketing Assistant, 08/2017 - 11/2020
Polar USA City, STATE,
  • Supporting the Marketing Manager with developing and implementing content marketing strategies
  • Assisting with the creation and implementation of email marketing campaigns
  • Supporting trade events
  • Performing administrative tasks to ensure the functionality of marketing activities
Retail Sales Associate, 10/1991 - 06/2020
Modell's Sporting Goods City, STATE,
  • Checked pricing, scanned items, applied discounts and printed receipts to ring up customers.
  • Helped customers complete purchases and locate items
  • Maintained clean sales floor and straightened and faced merchandise.
  • Trained new associates on cash register operations, conducting customer transactions and balancing drawer.
  • Organized store merchandise racks and displays to promote and maintain visually appealing environments.
  • Greeted customers and helped with product questions, selections and purchases.
  • Balanced and organized cash register by handling cash, counting change and storing coupons.
  • Supported efficient and timely replenishment of sales floor merchandise.
  • Folded and arranged merchandise in attractive displays to drive sales.
Education
Bachelor of Science: Marketing, Expected in 05/1996
-
York College - York , PA,
GPA:
Status -
High School Diploma: , Expected in 06/1992
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Commack High School - Commack, NY,
GPA:
Status -

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Resume Overview

School Attended

  • York College
  • Commack High School

Job Titles Held:

  • Program Manager, Marketing
  • Specialty Catalog Manager
  • Marketing Assistant
  • Retail Sales Associate

Degrees

  • Bachelor of Science
  • High School Diploma

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