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Product Planning/Marketing Manager Resume Example

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PRODUCT PLANNING/MARKETING MANAGER
Summary

Accomplished Business Development Leader experienced in driving global business growth, product development and marketing in various disciplines like Silicon manufacturing, IT software automation, embedded hardware and software. Highly passionate, persuasive and articulate, able to achieve results others believed impossible. Led senior teams and built successful industry partnership to establish Intel's presence in automotive and doubling business growth.

Accomplishments

Revenue Generation: Led cross organizational team across marketing, engineering, finance and sales and built $300M Instrument Cluster business for Intel's Automotive Product division.

Business Development: Built partnership with OEM's(ex: Toyota/Nissan), ISV's and other players in the ecosystem from the ground up and established Intel as a formidable player in automotive.

Effective Sales and Marketing: Doubled the customer base by creating centers of influence using novel marketing strategies and educating customers on product benefits and total cost of ownership benefits

Software Development: Led cross functional team to develop, deploy and manage mission critical automation software systems for Intel factories around the globe.

Key Skills
  • Market research/Competitive Analysis
  • Budgeting/Forecasting/ROI Analysis
  • Software Engineering
  • Leadership to build innovative teams
  • Strategic Planning
  • Business Development
  • Product Marketing
  • Sales and Brand Management
Experience
Product Planning/Marketing Manager01/2009 to Current
Company NameCity, State

Revenue Generation 

  • Defined 5 year business plans and developed strategies to penetrate $25B automotive and IOT market segments.
  • Grew automotive segment revenue by $300M in silicon, software sales, services and drove innovative ideas for platform consolidation using embedded virtualization technologies.
  • Won business at Nissan, Toyota, other OEM's and increased share of wallet by 3x by establishing competitive pricing and up/cross sell strategies

Product Planning and Marketing 

  • Established Intel's credibility with customers and built strong foot hold in automotive by creating a well-defined Atom SOC and software roadmap, demonstrating solid proof points and total cost of ownership benefits for the customer.
  • Managed planning team and created product strategy and business models by conducting comprehensive market research, competitive analysis and alignments to corporate business priorities.
  • Created goto market strategies, product tiers, pricing and product sales collaterals collaborating with engineering, sales, pricing and finance teams.
  • Drove strategic discussions at GM/VP/CxO level and provided recommendations to grow the four pillars of IOT (software, silicon, security, ecosystem).

Partnership and Business Development 

  • Built strategic partnership with BMW/Daimler and OEM's across all geo's by facilitating open source software consortiums, JV, joint sales and marketing programs.
  • Created Intel brand awareness in automotive by coordinating major industry events, speakerships, business outreach programs and PR campaigns
Senior Product Manager09/2005 to 01/2009
Company NameCity, State

Strategy and Product Management 

  • Generated $2M/year ROI for the Intel Datacenter group by implementing Enterprise wide Service management solution.
  • Built organizational partnership and day-day working model between Architecture, Engineering and Operations teams to design, develop and maintain enterprise service monitoring solution and meet corporate SLA goals.

Budget Planning and Operations 

  • Created business process for Intel IT to maximize operational support efficiency and drove various cost saving initiatives like virtualization, infrastructure planning, capital budget and allocation.
  • Presented business performance reports, growth strategy and portfolio investment recommendations to VP's/SVP's.

Supplier Management  

  • Led supplier selection strategy and conducted thorough financial, business and technical evaluation of Microsoft, EMC, NetIQ, BMC, Service NOW and TIBCO products.
Program Manager /Software Developer07/2000 to 09/2005
Company NameCity, State

Program Management 

  • Drove $2M/year savings in labor cost and operational efficiency by spearheading a multi-year implementation plan for automating silicon wafer processing at 7 factories around the world.

Software Development Lead 

  • Led the worldwide software development team and implemented various automation capabilities (VB, C++, .NET, HTML, SQL and ORACLE) for Intel factories saving millions of dollars in day-day operations.
Education
MS: EE2000University of TexasCity, State, USA
Certification: ITILIntelCity, State, USA
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Resume Overview

School Attended

  • University of Texas
  • Intel

Job Titles Held:

  • Product Planning/Marketing Manager
  • Senior Product Manager
  • Program Manager /Software Developer

Degrees

  • MS : EE 2000
    Certification : ITIL

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