product marketing manager resume example with 20+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - : - -
Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
Marketo, Salesforce, Vertical Response, Results Mail, Account management, Direct marketing campaigns, Market segmentation, Presentations, Trade shows, Social Media Advertising (e.g., Twitter, Facebook, LinkedIn)
  • Google Adwords, Google Analytics, SEO/SEM, Twitter Ads, Adobe Photoshop, Microsoft Project, Microsoft Office, , QuickBooks Pro
01/2015 to 01/2016
Product Marketing Manager Patra Laramie, WY,
  • Developed product positioning and messaging to promote RainStor and Hadoop-based products within the broader Teradata ecosystem Developed the demand generation strategy and managed marketing programs to drive product awareness and to continue to nurture prospects through closed sales Authored white papers and positioning documents for internal and external syndication Created live and recorded training sessions, sales playbooks and call guides for sales teams Researched market and competition, and provided sales teams with insights to help them win in competitive sales situations.
01/2012 to 01/2015
Director of Marketing Centricity Saint Petersburg, FL,
  • Developed and managed all marketing programs for Cloud Cruiser Implemented Sales Operations process to align Marketing & Sales Put in place SEO/SEM for the Cloud Cruiser website Event management - Webinars, Trade Shows and Field Marketing Events Designed and Deployed Sales Operations Flow and Process.
01/2012 to 01/2014
Director of Marketing Centricity Houston, TX,
  • Ran all marketing programs for RainStor Managed all events, including trade shows, webinars, and field marketing events Implemented SEO/SEM for the RainStor website Implemented lead nurturing to increase lead conversion Evaluated, selected, and deployed a marketing automation tool (Marketo) Launched sales operations group to align marketing and sales efforts Managed a team of inside sales specialists that contacted prospects via phone, email, mailings, and seminars to communicate our value proposition Conducted management activities for the inside sales team including coaching, evaluating, training, and monitoring performance Hired and managed external sales team who generated monthly qualified meetings and integrated data collection of all call dispositions in Salesforce Produced reports for executive management and board on marketing plans and execution.
01/2011 to 01/2012
Field Marketing Manager Workday, Inc. Home Office, TN,
  • Coordinated business development efforts with partners to produce joint webinars, including events with Amazon Web Services, Data Tactics, LucidWorks, and EMC/Greenplum Created templates for repeatable event execution and follow-up in Marketo for webinars, trade shows, and field marketing events Established lead scoring schema to move leads from anonymous to marketing qualified leads Managed inside sales teams to ensure coordinated follow-up efforts from any demand generation program, including web, trade show, partner events Trained inside and field teams on use of Marketo's sales insight tool Created long term nurture campaigns based on; post-event, education or download tracks Created Salesforce reports to show success from lead creation thru closed opportunity stage Managed trade shows, including contracts, messaging, staffing, lead generation and follow-up.
01/2008 to 01/2011
Sr. Marketing Manager Microsoft Corporation Elkridge, MD,
  • Responsible for development of all field marketing and program operations Member of initial marketing team established after the spinout of Precise from Symantec and Veritas Managed complete re-brand and re-launch of Precise back into the IT management market Responsible for marketing campaigns resulting in growth of business from $0 to $40M Implemented all go-to-market activities for technology partnerships including EMC Corporation Produced all email communication from to sales leads using marketing automation tools including Marketo, Vertical Response and Results Mail Managed sales events, industry trade shows (Oracle Open World, EMC World, SAP Sapphire, etc.), and field marketing events such as customer Lunch & Learns, User Groups and Webcasts Supervised inside sales team, and ensured that sales pipeline remained full of qualified leads and prospects and monitored employee productivity against set KPIs.
01/2007 to 01/2008
Administrative Assistant Marriott Vacations Worldwide Newport Beach, CA,
  • Coordinated the activities for two investment partners at multi-billion dollar venture fund.
  • Built strong relationships with key venture capitalists and entrepreneurs.
01/2005 to 01/2007
Administrative Assistant Marriott Vacations Worldwide Kapolei, HI,
  • Worked with the finance team to manage AR/AP for the Benchmark Israel entity.
01/2001 to 01/2005
Co-Founder/Corporate Secretary First Hawaiian Bank Pukalani, HI,
  • Created, maintained and monitored the company budget, including Cash Flow, Balance Sheet and Statement of Owners' Equity.
  • Maintained all corporate financial and legal records in accordance with GAAP, using QuickBooks Pro and Excel.
  • Completed monthly reconciliations of Direct Labor Expenses, Payroll, General Ledger Accounts, Petty Cash, Bank Accounts, and Travel Expenses.
01/1993 to 01/2000
Residential Lending Operations Manager Washington Mutual Bank City, STATE,
  • Was responsible for processing team of 5 and a pipeline of 300 loans per month.
  • Managed all aspects of personnel administration in accordance with affirmative action policies including: employment selection and placement, training, performance management and salary administration.
Expected in to to
Bachelor of Arts: Sociology
Colorado State University - Fort Collins, CO
Adobe Photoshop, Ads, Advertising, AP, AR, automation, automation tools, Balance Sheet, budget, business development, Cash Flow, coaching, competitive, contracts, conversion, data collection, email, Equity, Event management, executive management, finance, financial, General Ledger Accounts, Google Analytics, inside sales, IT management, legal, marketing plans, marketing, market, Marketing & Sales, marketing and sales, meetings, messaging, Excel, Mail, Microsoft Office, Microsoft Project, win, Oracle, Payroll, performance management, personnel, policies, positioning, QuickBooks Pro, Sales, SAP, seminars, staffing, strategy, Symantec, white papers, phone, Teradata, Trade Shows, Veritas, website

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Resume Overview

School Attended

  • Colorado State University

Job Titles Held:

  • Product Marketing Manager
  • Director of Marketing
  • Director of Marketing
  • Field Marketing Manager
  • Sr. Marketing Manager
  • Administrative Assistant
  • Administrative Assistant
  • Co-Founder/Corporate Secretary
  • Residential Lending Operations Manager


  • Bachelor of Arts

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