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Product Marketing Manager Resume Example

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PRODUCT MARKETING MANAGER
Senior Marketing Professional

Versatile senior marketing professional with over 15 years of B2B and B2C healthcare marketing experience within corporate and not-for-profit environments. Successful in applying a critical mix of strategic thinking, attention to detail, relationship building, creativity and enthusiasm to achieve business goals.

Areas of Expertise
  • Communications
  • New and Enhanced Product Launches
  • Marketing Campaigns
  • Agency/Vendor Management
  • Project Management
  • Sales Enablement
  • Event Planning and Promotion
  • Competitive Analysis
  • Collateral Management
  • Website Management
  • Brand Management
  • Strategic Leadership
Professional Experience
Product Marketing Manager10/2006 to CurrentAutodesk Inc.Minnesota , GA
  • Develop and execute product go-to-market plans for key health and wellness programs, in collaboration with product management, training and sales stakeholders.
  • Oversee marketing communications schedule to efficiently monitor outreach timing, frequency and delivery.
  • Manage the creation and delivery of communications to prospects, clients and consultants.
  • Create sales collateral, presentations, proposals and website content in collaboration with stakeholders to promote the brand and increase awareness.
  • Develop, support and execute lead generation processes and campaigns to effectively track leads, fill sales pipeline and generate revenue.
  • Identify and execute process improvements to ensure effective and timely communication of product enhancements, system downtimes and organization updates.
  • Collaborate with market research vendors and internal stakeholders to develop and release competitive intelligence tools and information to stakeholders.

Notable Achievements: 

  • Launched an interactive, sales enablement platform that provides sellers access to relevant, customizable assets in alignment with the sales process.
  • Drove go-to-market strategy to launch new health coaching platform, resulting in 30 client migrations and $2.7MM in new sales within the first six months.
  • Executed the redesign and launch of the company's website within budget and timing constraints.
  • Launched the organization's first multi-modal lead generation campaigns, including a "Top Chef" conference series that drew attendance valued at $27MM in potential revenue.
Communications Specialist09/2002 to 08/2006CooleyReston , VA
  • Managed the creation and delivery of communications to members, clients and consultants.
  • Partnered with creative agencies and area printers in the creation, print and delivery of collateral (e.g., member newsletters, annual reports, provider directories and direct mailers).
  • Launched the plan's first consumer-driven insurance products into the marketplace.
  • Coordinated print, television and radio promotions of new clinic facilities, physicians and services.
  • Collaborated with executives and medical staff to compose speeches and presentations.
  • Coordinated plan-sponsored open houses, annual meetings, health fairs and public relations activities.

Notable Achievements: 

  • Developed and executed promotion strategies for grand opening of the plan's largest full-service clinic and complementary medicine services.
  • Redesigned the Provider Directory to enhance member education on network and coverage options to reduce overall plan costs.
  • Executed promotional campaign to generate member and community awareness for the plan's 30th anniversary celebration.
Marketing Specialist10/1999 to 08/2002Emerald ExpositionsLouisville , KY
  • Developed and managed inventory of benefit design options and associated member materials.
  • Quality control liaison for accurate and timely processing of new business and client renewal forms.
  • Communicated client or plan-driven benefit design changes to stakeholders, clients and members.
  • Developed, filed and maintained plan certificates of coverage with the Wisconsin Office of the Commissioner of Insurance to ensure compliance with state mandates and regulations.

Notable Achievements: 

  • Transitioned member enrollment material inventory to print-on-demand process to improve productivity and reduce storage/print costs.
  • Developed and executed sales and marketing workflows to support the plan's successful transition to an integrated electronic medical record and payer platform.
  • Established a process to more efficiently update and file certificates of coverage, resulting in the timely distribution of member enrollment materials during the peak renewal season.
Education & Professional Development
CustomerCentric Selling Workshop2014CustomerCentric Systems, LLC
Inspirational Leadership Program2011Alere, Inc.
Direct Marketing Institute2011Direct Marketing Association
Effective Product Marketing Workshop2010Pragmatic Marketing
Bachelor of Science: Healthcare Administration1999Winona State UniversityCity, State
Computer Skills
  • Sales: Oracle CRM on Demand, SAVO Sales Enablement
  • Marketing Automation: Bronto, HubSpot
  • Desktop: Microsoft Office Suite, Adobe Acrobat, Reader and Publisher

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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

How this resume score could be improved?

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Resume Overview

School Attended

  • CustomerCentric Systems, LLC
  • Alere, Inc.
  • Direct Marketing Association
  • Pragmatic Marketing
  • Winona State University

Job Titles Held:

  • Product Marketing Manager
  • Communications Specialist
  • Marketing Specialist

Degrees

  • CustomerCentric Selling Workshop 2014
    Inspirational Leadership Program 2011
    Direct Marketing Institute 2011
    Effective Product Marketing Workshop 2010
    Bachelor of Science : Healthcare Administration 1999

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