Product Marketing Manager Resume Example

• Managed the creation and delivery of communications to members, clients and consultants.
• Partnered with creative agencies and area printers in the creation, print and delivery of collateral (e.g., member newsletters, annual reports, provider directories and direct mailers).
• Launched the plan's first consumer-driven insurance products into the marketplace.
• Coordinated print, television and radio promotions of new clinic facilities, physicians and services.
• Collaborated with executives and medical staff to compose speeches and presentations.
• Coordinated plan-sponsored open houses, annual meetings, health fairs and public relations activities.

Notable Achievements: 

• Developed and executed promotion strategies for grand opening of the plan's largest full-service clinic and complementary medicine services.
• Redesigned the Provider Directory to enhance member education on network and coverage options to reduce overall plan costs.
• Executed promotional campaign to generate member and community awareness for the plan's 30th anniversary celebration.

• Developed and managed inventory of benefit design options and associated member materials.
• Quality control liaison for accurate and timely processing of new business and client renewal forms.
• Communicated client or plan-driven benefit design changes to stakeholders, clients and members.
• Developed, filed and maintained plan certificates of coverage with the Wisconsin Office of the Commissioner of Insurance to ensure compliance with state mandates and regulations.

Notable Achievements: 

• Transitioned member enrollment material inventory to print-on-demand process to improve productivity and reduce storage/print costs.
• Developed and executed sales and marketing workflows to support the plan's successful transition to an integrated electronic medical record and payer platform.
• Established a process to more efficiently update and file certificates of coverage, resulting in the timely distribution of member enrollment materials during the peak renewal season.