product marketing manager resume example with 20+ years of experience

Jessica Claire
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Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
  • As FaST division PMM, scheduled TRMs with key customers and presented roadmaps and timelines for new products and solutions
  • Market (MRD) analysis, Plan and Strategy, Team management, Project organization, Brochures, Publications delivered
  • FaST product interests are entrusted to customers via zoom and/or in-person
  • Customer concerns and product improvement suggestions are communicated to management and engineering and sought after the solutions to address such enhancements
  • Market analysis of augmented reality industry needs are presented to the management to build a new tool with optics and handler products developement to meet AR/VR devices metrology
  • Managed multiple customer projects in conjunction with division engineering teams
  • Insight into competition, product choice and competitive pricing strategy was provided to sales to compete and win the business
  • Design, development and manufacturing of OCD metrology, probe based wafer metrology tools – executed New Product Introduction (NPI)
  • Contributed to Spectroscopy, Microscopy, Overlay, FTIR, RCWA, FFT, Application Development, Research & Development, Modeling, Process improvement User Interface (UI)
  • Gained expertise in Tanner, Klayout (GDSII, OASIS, CXP format), MATLAB, PROLITH, JMP, SCRIPT BASIC, Microsoft SQL Server and MS Office
  • (10+ years)
  • Marketing Strategy Development
  • Marketing Program Management
  • Product Promotion
  • Pricing Strategies
  • Market Research Analysis
  • Product Development Budgeting
  • Product Differentiation
  • Market Research and Analysis
  • Marketing Strategy
  • Marketing Campaign Management
  • Product Development and Launch
  • Product Performance and Profitability
Product Marketing Manager, 05/2022 to Current
Eleos HealthNewton, MA,
  • Executed FaST Field PMM tasks in US, Europe and Asia territories
  • Strat Plan strategies owned - Red team presenting competitive landscape of core products (SWOT analysis) and green team (Market analysis) presenting opportunities in specialized market segment
  • Increased market share by penetrating into specialized product market place – SiC, GaN, AR/VR
  • Scheduled demos and demo reports and converted them into more orders
  • Designed and developed new tool to address Deep trench applications with high performance optics and critical film applications with standard config optics for automotive industry
  • New market analysis of augmented reality enabled to build advance tool to meet AR/VR devices characterization by scatterometry
  • Modifications to optics and wafer handler enabled AR/VR devices printed on Glass substrates
  • Advance algorithms required to perform grating and film analysis
  • Implemented advance algorithms for AR/VR devices characterization – CD, Height, SWA for various types of gratings and film analysis on glass for process control
  • Collaborated with key customer on Axiom product acceptance and on developing new solutions for advance memory products (DRAM) process control applications
  • Communication between the division to the customers were managed by addressing the customer needs and offering amicable solutions
  • Field issues are communicated to the management and appropriate teams and managed the response feedback to the customers
  • Managed Order processing iDeliver solutions that made it seamless for manufacturing
  • Several Joint development Agreements with key customers were executed
  • Teamed with Engineering, Technical Project Management, Manufacturing, and Order Management representing marketing interests
  • Participated with field teams to help smoothen the tool installation and acceptance process offering appropriate support from the division to ensure customer satisfaction
Product Development Engineer, 07/2021 to 04/2022
ProampacAurora, IL,
  • Created MRD for MicroSense UMA C300 Wafer Geometry System for 300mm Polished, 300/301mm As Sawn and As Ground Bare Silicon metrology characterization and product development
  • Engineering resources are utilized for product development of 300mm tool HW/SW, customer acceptance support @Factory and @customer fab site
  • Developed algorithms for Probe based analysis of metrology characterization of silicon substrates pre-polished and post-polished
  • Processing Capabilities include Wafer Metrics, rectangular site exclusions, generate wafer maps/data
  • Reprocessing capabilities including Summary Statistics (Wafer Site/lot), maps (surface/contour, slice, cross section, histograms/line)
  • Edge Roll Off – site sector analysis, ZDD
  • Nanotopography processing NT Gaussian using high resolution metrology data
  • Help integrated the SQMM (Surface Quality Monitoring Emulation) recipe emulates the SQMM processing of ADE’s NanoMapper tool
  • FabVision2.0 interface utilized to capture data relationships, Data from across the process flow can be used to identify root cause of excursions
Principal Scientist, 07/2013 to 06/2021
Principia Biopharma Inc.La Jolla, CA,
  • Provided field application support for customers in the field
  • OCD metrology characterization of Thin Films, Grating (2D/3D) structures, multi stack backend metal (Cu, W, Ru) stacks was performed - from Logic & Memory device processes after litho, etch, and CMP process steps – to improve performance
  • Modeling and optimization of critical solutions led to solving complex structures analysis using Advanced Mars applications such as
  • Modeless - Bright Fit Plus, MMSR, ACS II/III, NovaSwift, Selective modeling
  • New TF characterization - single tool for both material (n and k) and layer thickness
  • APC process control solutions applied to the products ranging from 2X to 1X
  • OCD solution development for RIE+ALE (LAM) etch processes to improve yield (ATLANTIS)
  • FlyEye in-line etch process enables uniform temp control of the wafer– HYDRA MAP (LAM)
  • OEM Collaboration:
  • OCD solutions for implementation of Gas Cluster Ion Beam (GCIB by TEL) etch process in the production to improve the uniformity 5X compared to CMP
  • OCD metrology solutions in implementation of SAP/RAPTOR Plasma etching process (AMAT) to improve uniformity 5X compared to conventional CMP
  • JDA Collaboration led to colloborative publications in FEOL/BEOL control solutions
  • GMP user interface software platform with advanced MARS solutions T600MMSR/PRIZM released to customer on time to improve utilization
Principal Scientist, 12/2005 to 06/2013
Principia Biopharma Inc.Stockholm, ME,
  • Field application support was provided at customer site
  • Design, development and implementation of OCD metrology tools was performed
  • Characterization of multi patterning and EUV patterning 2D/3D structures (twin holes, wavy lines, 2D mixed with 3D), asymmetric 2D/3D gratings using Nano Diffract OCD user interface software platform Atlas III - released on time
  • Diffraction Based Overlay (DBO) technique for LELE, LFLE and Spacer double patterning stacks - new tool design and gain market share
  • New TF characterization - single tool for both material (n and k) and stack characterization , faster tool acceptance (Atlas XP, Impulse, 9010) and improve in customer usage 3D Packaging
  • Principal participant in the field with key customer (IBM) in design and development of new overlay targets (blossom, micro blossom, BiB, Micro BiB) and implemented on newer IBO tools (Mosaic, Caliper élan, Q240 and IVS185)
  • Routinely used expertise in correlating IBO, DBO, OCD and TF key parameters results against SEM and AFM data for validation - faster tool acceptance
  • Help develop sales collateral material (brochures, presentations, application notes and spec sheets) led to effective message communication to our customers generated new business leads for Grating and Thin Film Metrology
  • Customer sample demos and demo reports to let to purchase orders
Product Marketing Manager, 12/1998 to 11/2005
Eleos HealthWaltham, MA,
  • Market analysis (MRD), identified key issues and niche opportunities and offered technical guidance to develop future FT-IR metrology tools (QS-3300) that include
  • 300mm wafer metrology applications for processes including logic and memory products and incoming silicon wafers characterization (PSG/BPSG, SIO2, SiN, Oi, thick films)
  • Working closely with management to gained their approval on a Marketing Plan for the next 3-5 years that identified clear objectives and strategies for Semiconductor FTIR
  • Business strategy was developed to market 300mm tool and directed the development of 300mm Automated FTIR Product that lead to additional sales revenue of 30%
  • Collaborated with international teams (Sematech International) in 300mm-wafer metrology tool set led to development of FTIR for device and silicon manufacturing applications
  • Marketing and sales tools reduced the cost and the profit growth >55%
  • Interfaced with top 10 customers to explore new business opportunities led to developing special products based on needs: high speed epi, Ingot Oi measurement
  • Evaluated and negotiated major OEM component purchases to reduce the Cost of Goods
  • CE, SEMI S2/S8 Safety and FDA (laser) third party compliance certification obtained
  • Supervised technical and non-technical personnel of up to 5
Product Marketing Specialist, 12/1995 to 11/1998
Co-Op Financial ServicesDuluth, GA,
  • Marketing strategy of several new FT-IR products: IR Mapping, Microscopic Imaging and profiling of layers and structures thatincrease revenue steam > 1M
  • Created product literature in conjunction with marketing and publishing groups
  • Authored technical notes and product notes to complement formal sales literature
  • Organized customer training courses
Education and Training
Ph.D: , Expected in 01/1981 to CLR Institute (affiliated to SV University - Chennai,
Title: “Studies on the Substitution Reactions of Some Chromium, Schiff- complexes”

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Resume Overview

School Attended

  • CLR Institute (affiliated to SV University

Job Titles Held:

  • Product Marketing Manager
  • Product Development Engineer
  • Principal Scientist
  • Principal Scientist
  • Product Marketing Manager
  • Product Marketing Specialist


  • Ph.D

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