An entrepreneurial IT business professional with experience generating exponential revenue opportunities with strategic alliances.
06/2015 to Current
Product Marketing ManagerMicrosoft
Rebuilding partner program for Operations Management Suite to create a more robust ecosystem to drive revenue - resulting in a 20% increase in consumed revenue after only 3 months
Created field and partner training to drive sales of Operations Management Suite; including the complete "How to Sell Hybrid Management and Security" online course.
Managed Go-To-Market strategy for both Service Map and OMS Security offerings; creation of messaging and positioning frameworks, AR/PR communications, sales and partner training, licensing/business model, etc
06/2013 to 06/2015
Strategic Alliance DirectorBlueStripe Software
Created and managed Partner Resource Channel program for Microsoft field and SI partners - increasing overall sales pipeline by 300%
Created awareness campaign across Microsoft sales field to enable 400+ sales professionals to identify co-sell opportunities - documented as a contributing factor in the eventual acquisition by Microsoft.
Built SI/ISV strategy from the ground up; on-boarding 50+ SIs and establishing ISV lead generation process
05/2012 to 06/2013
Director of Business DevelopmentCBC New Media
Developed and managed end-to-end sales and business development processes for startup digital marketing solution.
Developed partner strategy, including reseller/OEM channel and strategic product integrations.
Drove growth of customer base and revenue from 0 to over 80 customers and $500K in annual revenue.
05/2011 to 05/2012
Enterprise Sales ExecutiveiContact
Sales of email marketing SaaS offering to enterprise accounts.
Performed in-depth business discovery and analysis when on-boarding new clients; including email messaging strategy, sending frequency, permission standards, deliverability and overall marketing ROI.
Averaged 130% of sales revenue quota each quarter; totaling over $1M in annual revenue bookings.
08/2007 to 01/2011
Enterprise Partner Sales and Account Executive/n Software Inc
Responsible for driving revenue of "Red Carpet" subscription and enterprise customers through direct sales, account management, and partner sales
Established and negotiated terms of partnerships with key component resellers - accounting for over 20% of total revenue
Increased enterprise subscription revenue by an average of 25% annually, from $1.2M to $2.5M over four years.
B.A: Political Science and American History University of North Carolina -
Member of Entrepreneurship Club
Coursework in Computer Science, Business, Marketing, Communications and Organizational Psychology