An entrepreneurial IT business professional with experience generating exponential revenue opportunities with strategic alliances.
Education
University of North Carolina, Expected in 2007 ā āB.A:Political Science and American History - GPA:
Member of Entrepreneurship Club
Coursework in Computer Science, Business, Marketing, Communications and Organizational Psychology
Experience
Relx Group - Product Marketing Manager , , 05/2015 - Current
Rebuilding partner program for Operations Management Suite to create a more robust ecosystem to drive revenue - resulting in a 20% increase in consumed revenue after only 3 months
Created field and partner training to drive sales of Operations Management Suite; including the complete "How to Sell Hybrid Management and Security" online course.
Managed Go-To-Market strategy for both Service Map and OMS Security offerings; creation of messaging and positioning frameworks, AR/PR communications, sales and partner training, licensing/business model, etc
Actian - Strategic Alliance Director , , 05/2013 - 05/2015
Created and managed Partner Resource Channel program for Microsoft field and SI partners - increasing overall sales pipeline by 300%
Created awareness campaign across Microsoft sales field to enable 400+ sales professionals to identify co-sell opportunities - documented as a contributing factor in the eventual acquisition by Microsoft.Ā
Built SI/ISV strategy from the ground up; on-boarding 50+ SIs and establishing ISV lead generation processĀ
Canndescent - Director of Business Development , , 04/2012 - 05/2013
Developed and managed end-to-end sales and business development processes for startup digital marketing solution.
Developed partner strategy, including reseller/OEM channel and strategic product integrations.
Drove growth of customer base and revenue from 0 to over 80 customers and $500K in annual revenue.
Sales of email marketing SaaS offering to enterprise accounts.
Performed in-depth business discovery and analysis when on-boarding new clients; including email messaging strategy, sending frequency, permission standards, deliverability and overall marketing ROI.
Averaged 130% of sales revenue quota each quarter; totaling over $1M in annual revenue bookings.
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