Product Marketing Manager resume example with 5+ years of experience
JessicaClaire
, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
Home: (555) 432-1000
Cell:
resumesample@example.com
Professional Summary
Agile, strategic, and results-oriented marketing professional with both B2B and B2C experience. Skilled in deeply understanding the customer journey, developing data-informed marketing strategy, and audience analysis. Efficient in developing go-to-market plans and audience profiles as well as leveraging research insights, making information consumable and meaningful along the way. Consistently delivers messaging highlighting differentiated value propositions in partner facing materials, sales collateral, and contributes core messaging for fulfillment of marketing tactics.
Skills
Go-to-Market Plans
Product messaging and positioning
Product development lifecycle
Campaign management
Customer and brand research
Audience and persona development
Work History
Product Marketing Manager, 08/2019 to Current Relx Group – Springfield, OH,
Planned new product external launch and release while managing cross-functional implementation of plan.
Created product positioning and messaging to differentiate products in market and expand visibility.
Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
Optimized segment space automation growth by leading marketing strategy, including message and content creation.
Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
Drove marketing initiatives to increase product visibility and market performance.
Developed and executed go-to-market plans and facilitated internal organizational readiness.
Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy.
Oversaw product development, marketing and launches.
INFLUENCER MARKETING MANAGER, 07/2017 to 08/2019 Groupm – Denver, CO,
Execute and manage online marketing campaigns and events for the world’s top automotive brands.
Partner with PR, marketing, and events teams to develop and deliver on-brand events and storytelling content.
Execute dozens of digital content campaigns from start to finish including ideation, strategy development, story briefing, audience targeting, content management, and data-driven reporting.
Collaborate with internal partners and client agencies to develop complex, multi-purpose marketing and events strategies.
Create content strategy for several clients including audience analysis, social media writing, and editing customized for each product launch.
Optimize content reporting and organization, implementing online content catalogue platform for organized asset collection.
Manage five client accounts with varying customer demographics by closely monitoring content marketing plans to ensure brand alignment.
Cultivated relationships that brought two new clients and four new programs resulting in over $200,000 of new business in six months, including business from industry leading automotive trade organization.
Provide data-driven and honest analytical insights and recommendations to senior leaders internally and among clients monthly.
Built relationships with brand ambassadors adding 500+ influencers and media to client programs annually.
Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
Public Speaking Instrutor, 08/2015 to 05/2017 Purdue University – City, STATE,
Served as primary instructor for public speaking class for first-year engineering students as part of communication graduate assistantship.
Created curriculum designed to allow students to adapt their technical engineering messages to everyday audiences.
Fostered community environment allowing students to feel confident presenting despite presentation anxiety (student evaluations: 4.8/5.0).
BRAND DEVELOPMENT CONSULTANT, 01/2015 to 05/2015 University Of San Diego – City, STATE,
Partnered with EVP Strategic Planning and Marketing to create a rebranding strategy for the LVE brand engagement rings as a part of my undergraduate education.
Assessed the LVE brand, analyzed competitors, and conducted market research to create innovative product recommendations.
Produced a social media strategy guide, diamond designs, and a marketing campaign tailored to the targeted millennial audience.
Consulted a start-up in establishing its brand and communicating value online.
Created an improved website for A-Z Solutions, a startup dedicated to shortening the supply chain of produce by using the Zesty website development interface
• Developed a comprehensive marketing portfolio which included brand guidelines, social media strategy, partner marketing strategy, and industry analysis
• Wrote and edited social media copy on Facebook, Twitter, and the company blog site
Education
M.A: COMMUNICATION, Expected in 2017 Purdue University - West Lafayette, IN GPA:
B.A.: COMMUNICATION, Expected in 2015 University Of San Diego - San Diego, CA, GPA:
Certifications
Sirius Decisions- Demand Management Pathway
Sirius Decisions- Portfolio Messaging and Content Origination Pathway
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